Professional Documents
Culture Documents
DIGIPAK
C O N V E CONVENTION N T I O N
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What is a digipak
• Type of CD packaging
• Made from cardboard
• Typically four / six panels
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Conventions – Front external panel
• Band name – most prominent
• Album title – second most prominent
• Sometimes album title is bigger
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Conventions – Front external panel
• Bonus details
• Special editions (anniversary release)
• Bonus DVD (contents)
• New track or versions
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Conventions – Rear external panel
• Track listing
• Small print
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Conventions – Spine
• Album title
• Band name
• Catalogue number
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Conventions – Across various panels
• Logos
• DVD, DISK
• Retailer
• Record label
• URLs (QR codes)
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Conventions – Panels interlink
• Link between rear & front panels
• Flow between inner panels
• Sometimes inner / outer panels carry themes
• Sometimes they contrast
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Conventions – Inside
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Promotion
• Make adverts for the digipak / album itself
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