NAME: Julie Ann Dequit DATE: Nov.

15, 2023
COURSE: IA133 INSTRUCTOR: Ms. Ivy Naptong
TYPE FAMILIES
In the book, the five categories of type we have discussed are filled with type families, such as Bodoni
and Baskerville. Each family comes in a variety of weights and sizes. A type family is all the variations of
a particular typeface. Helvetica, for example, now comes in a series of variations described as light
condensed, medium condensed, bold condensed, ultra light, ultra light condensed, ultra light italic, light,
medium, regular, medium light, bold, bold italic, and bold extended. Figure displays the Helvetica family.
A specific variation in a specific size is called a font. For example, 18-point Helvetica italic is a font. A
great variety of shapes exist in a single font. There are 26 capitals, 26 lowercase letterforms, and assorted
numerals and punctuation marks.
In my own understanding a type family refers to a group of related typefaces or fonts. A type family
typically includes different variations of a particular typeface, each with its own characteristics and styles,
such as bold, italic, regular and so on. The others is on the picture above, one type family but different
syles. Having a variety of styles within a type family allows designers to maintain a consistent visual
identity while providing flexibility for different design needs. The flexibility is important in grafic design
where typography plays a crucial role in conveying the intended message and aesthetic of a design.
Designers can use different weights and styles within a tpe family to create grading, emphasis, and visual
interest in their layouts.

Selecting the appropriate style of type, also known as choosing a typeface or font, involves considering
various factors to ensue effective communication and alignment with the overall design aesthetic. The
considerations to guide how to select style of type is consider your audience and the purpose of the text,
readability and ensure the legibility and contrast, brand identity typeface must align with brands identity,
hierarchy and emphasis, use different styles or weights within the same typeface, consider the medium
where the text will be displayed, choose fonts that well across various devices and screen sizes in the case
of digital design, be mindful of cultural associations with certain fonts, lastly while its essential to stay
current, be cautions with trendy fonts. Trends can come and go, and its crucial to choose a typeface that
will stand.