Lecture #4

Quiz # 3 https://forms.gle/5msvcQEoGqCh55Pg9
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Benefits of Rankings at 1st Page of Google.com
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1. Increased Website Traffic: Ranking on the first page of Google can lead to
increased website traffic, which can translate into more leads, sales, and revenue for
your business.
2. Increased Visibility: Ranking on the first page of Google increases your visibility
and exposure to potential customers.
3. Enhanced Brand Authenticity, Trust & Credibility: A high ranking on the first page
of Google can improve the credibility, trust and authenticity of your brand and make it
appear more trustworthy to potential customers.
4. Competitive Advantage: Ranking higher than your competitors can give you a
competitive advantage in your industry, making it easier for potential customers to
find and choose your business over others.
5. Increased Brand Recognition: Ranking on the first page of Google can help
increase brand recognition and awareness, especially for new businesses or those
trying to establish a foothold in their industry.
6. Cost-Effective Marketing: Achieving a high ranking on the first page of Google can
be a cost-effective way to market your business, as it can help generate organic
traffic and potential leads without the need for paid advertising.
7. Increased Engagement: Higher search engine rankings can lead to more
engagement with your website, including longer session durations, lower
bounce rates, and higher page views.
8. Long-Term Benefits: A high search engine ranking can provide long-term
benefits for your website, as it can continue to drive traffic and leads even
after the initial optimization efforts.

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CLASS ACTIVITY: Check One Month SEO Cost in the Pakistani Market
and share their links
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What is a Search Engine?
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It’s a program that searches documents/files for specific keywords and returns a list of the
documents where the keywords were found.
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Search Engine Functions:
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1. Crawl: It’s a process of fetching information from websites through its bots and
crawlers and storing them in the database
a. Google Indexing Criteria: Google Search Console, List in the existing
database, ICANN Listing
2. Index: It’s a process of putting search filters (Algorithms) on fetched data and storing
them in the database
3. Search: It’s a process of providing search facilities to the database
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Definition of Search Engine Optimization
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It’s a process of optimizing or making a website Search Engine Friendly, to generate

maximum search engine traffic on desirable and relevant keywords.
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Importance of Keyword Phrase:
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Keywords are the search terms/inquiries by search engine visitors, keywords are the
gateway to bring search engine visitors to their websites. The greater the relevance the
better the conversion of visitors, that’s why keywords should be highly relevant to the
business and they should be common to the search engine and their searchability should be
greater.

Which type of keyword phrase is most used: Two words keywords most searchable,
three words keywords, four words keywords, one-word keywords, five words keywords
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Keywords Types
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1. Navigational Keywords: these keywords are used by users to find a specific

website or webpage. Here are some examples of navigational keywords such as
"LinkedIn jobs" - used to find the jobs page of LinkedIn.com
2. Informational Keywords: These keywords are used by people looking for
information on a particular topic. They are often used in blog posts, articles, and
other types of content. Examples include "How to start a blog" or "History of the Eiffel
Tower".
3. Location-Based Keywords: These keywords include a location or region and are
used to target a specific audience in a particular area. Examples include "pizza
delivery Chicago" or "Plumber in Los Angeles".
4. Transactional Keywords: These keywords are used by people who are ready to
make a purchase or take a specific action. Examples include "buy iPhone 13" or
"book hotel in Paris".
 5. Commercial Keywords: These keywords are used by people who are researching
products or services and are considering making a purchase. Examples include "best
laptops for gaming" or "top-rated SEO agencies".
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What to Take Care of When Selecting Keywords:
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1. Define Your Target Audience: Identify who your target audience is, what their
needs are, and what they are searching for online.
2. Conduct Keyword Research: Use tools to identify relevant keywords for your
business or industry. Look for keywords with a high search volume, low competition,
and relevance to your business.
3. Keywords Research Tools: Google Keyword Planner is the best Tool for Keyword
Search because it’s from Google itself and Google is the Biggest Search Engine.
a. Google Keyword Planner
b. https://neilpatel.com/ubersuggest/
4. Analyze the Competition: Analyze your competitors' websites and their keywords to
get an idea of what's working for them and what you could improve on.
5. Use Long-Tail Keywords: Focus on using long-tail keywords, which are more
specific and have a lower search volume but are more likely to convert.
6. Consider User Intent: Think about the user intent behind the keywords you're
targeting. Are people looking to buy something, learn more about a topic, or find a
specific solution? Ensure your content matches the user's intent.
7. Use Variations: Use variations of your main keywords to broaden your reach and
attract different types of visitors.

Remember, selecting the right keywords for SEO is an ongoing process that requires
constant analysis and optimization.
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Monitoring & Tracking Tools
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1. Setting Up Google Analytics: analytics.google.com

2. Setting Up Google Search Console: https://search.google.com/search-console/about
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Important Plugins:
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3. Count Down:
a. Countdown Block By WPDeveloper
b. Easy CountDowner By Rayhan
c. WooCommerce Countdown Timer, Enquiry Form , Exit Popup – WP Sales Booster
By Footnote.io
4. Influence:
a. NotificationX – Best FOMO, Social Proof, WooCommerce Sales Popup &
Notification Bar
b. Plugin With Elementor By WPDeveloper
c. Elite Notification – Sales Popup, Social Proof, FOMO & WooCommerce
Notification By Appsbd
 5. POP UP
6. Exit Page
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Assignment # 4
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Select 5 Keywords for Your Project for SEO (Longtail + Less than 1000 Monthly Searches +
Transactional Keywords)
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