Lecture # 4

Quiz # 2 https://forms.gle/W4LLwYdQdCFQBSJr8
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Review of the Running Ad Campaign
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Finding Out Improvement Areas in the Existing Campaigns
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3 Minute Call to Prospect on Call
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Live Call + Ask Questions as an Agency Representative
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Facebook Advertising Scaling Strategies
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Scaling Types

1. Vertical Scaling
2. Horizontal Scaling

Vertical Scaling involves increasing your budget for existing ad sets and campaigns. This is
the simplest way to scale, but it's important to do it gradually to avoid triggering the
learning phase and disrupting your performance. Aim to increase your budget by 10 to 20%
after every week/month.

Horizontal Scaling involves creating new ad sets and campaigns to target new audiences
or test new ad formats and creatives. This can be more complex than vertical scaling, but
it can also help you reach a wider audience and improve your results.

Reasons Why Your Facebook Ads are not Scaling

1. Your account is not properly set up “fb pixel”

2. You don’t focus on the right creative or it’s not engaging
3. Your product doesn’t fit the market
4. Your target audience is too small
5. Your bidding strategies are not optimal
6. Your landing page is not optimized

Before Scaling Up Facebook Ads

1. FB Pixel Setup
2. Perfect Ad Creative & Audience
3. Profitable ROAS
4. Low CPC
5. Ad Frequency Above 2
6. High Relevance Score

Return on Ad Spend (ROAS) Formula: Total Revenue / Total Ad Spend

Tips for Scaling Facebook Ads Effectively:

1. Start with a Solid Foundation: Before you start scaling, make sure your ad
campaigns are well-optimized and performing well. This means having a clear
target audience, high-quality ad creatives, and effective bidding strategies.
2. Scale Slowly and Steadily: Don't increase your budget or create too many new ad
sets and campaigns at once. This can give Facebook enough time to learn and
deliver your ads effectively.
3. Monitor Your Results Closely: As you scale, watch your performance metrics
closely to make sure your results are improving or staying the same. If you see a
decline in performance, pause or adjust your ads accordingly.
4. Test and Optimize: As you scale, continue to test new audiences, creatives, and
bidding strategies to see what works best for your business.
5. Test New Ad Formats and Creatives: Facebook offers a variety of ad formats, such
as image ads, video ads, and carousel ads. Experiment with different formats and
creatives to see what works best for your audience.
6. Use Automated Rules: Facebook's automated rules allow you to automatically
scale your ads based on performance. For example, you can create a rule to
 increase your budget by 10 to 20% if your cost per conversion is below a certain
threshold.

Specific Facebook Ads Scaling Strategies:

1. Increase Campaign Budget: If everything is going smooth, you can increase budget
to get more conversions.
2. Duplicate Successful Ad Sets and Campaigns: If you have ad sets and campaigns
that are performing well, duplicate them and target new audiences or test new ad
creatives.
3. Expand Your Target Audience: Once you've exhausted your target audience,
expand to new demographics, interests, and behaviors.
4. Expand Your Target Location: Once you've exhausted your target location, expand
to new new location.
5. Use Lookalike Audiences: Lookalike audiences allow you to target people who are
similar to your existing customers.

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Commerce Manager
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Creating Shop at Facebook & Instagram(Both)

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Facebook Ad Reporting
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Facebook Automated Rules
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Turn Off AdSets

Turn On AdSets
Send Notification Only
Adjust Budget
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Store Locations
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Facebook Important Links
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Facebook Case Studies: https://www.facebook.com/business/success

Facebook Certifications: https://www.facebook.com/business/learn/certification

Facebook Verification Badge: https://www.facebook.com/help/1288173394636262

Facebook Help Center: https://www.facebook.com/business/help/support

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Assignment # 4 - Submission Link: https://forms.gle/kBYHdGRuC5m2nMNU6
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Create an Ad Campaign & Share the Screenshots in Google Docs
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