Scribd
Upload
1K views3 pages

Corporate Consumer Durable Market Survey

The document is a 12 question market research questionnaire aimed at analyzing the consumer durable industry corporate sector market. It collects information on the respondent's company industry and contact details, use of promotional schemes, use of consumer products internally, brands and purchase timelines of products used, preferred purchasing locations, future product needs, and most important features considered during purchases. The questionnaire gathers both multiple choice and open-ended answers.

Uploaded by

api-3759085
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
1K views3 pages

Corporate Consumer Durable Market Survey

The document is a 12 question market research questionnaire aimed at analyzing the consumer durable industry corporate sector market. It collects information on the respondent's company industry and contact details, use of promotional schemes, use of consumer products internally, brands and purchase timelines of products used, preferred purchasing locations, future product needs, and most important features considered during purchases. The questionnaire gathers both multiple choice and open-ended answers.

Uploaded by

api-3759085
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Questionnaire

Objective:
To study the Market Analysis of the Corporate Sector Of Consumer Durable
Industry.

Name of Concerned Person ………………………………………………….

Designation …………………………………………………....

Contact No. ……………………………………………………

1. Industry of which Corporate Segment?

a) Automobile
b) Telecom & Call Centre
c) Education & Training Institution
d) Manufacturing
e) Retail
f) Other

2. Name of the company & Address.


……………………………………………….
………………………………………………..
………………………………………………..
………………………………………………..
………………………………………………..

For Automobile Sector Only.

3. Are you offering the cross Promotional Schemes?

a) Yes
b) No

4. What are Schemes you are offering for the cross promotion of the your Products?

(a) Cash Discount


(b) Free Insurance
(c) Free Accessories (Mp3 & Centre locking System etc.)
(d) All above
(e) No Such Schemes
5. Are you using Consumer Durable Products in you Company or Office?

a) Yes
b) No

6. What products you are using?

(a) AC
(b) LCD
(c) CTV
(d) AC & LCD & CTV
(e) No Product.

7. The products which you are using are of with company?

Samsung LG Blue Star Voltas Carrier Other Two or three


Brands
Mentioned above

(a) AC s ( ) ( ) ( ) ( ) ( ) ( ) ( )

Samsung LG Sony Philips Other

(b)LCDs ( ) ( ) ( ) ( ) ( )

(c) CTVs ( ) ( ) ( ) ( ) ( )

8. When the purchase of these product Happened?

a) Within last month


b) 2-12 months Back
c) 1-4 years back
d) 4-8 years back
e) Right from the time of Establishment

9. From where you have purchased the product?

a) Dealer Chandigarh
b) Dealer Mohali
c) Corporate office of the company
d) Don’t Know
10. Any future requirement?

(a) Yes
(b) No

11. Requirement of which products?

(a) AC
(b) LCD
(c) CTV
(d) AC & LCD & CTV
(e) Other

12. What will be the most preferable feature you consider while purchasing these
product?

(a) Price
(b) Scheme
(c) Brand Name
(d) Quality
(e) Technology

You might also like