Questionnaire

A Stud y on d istribution channel relationship and market share analysis of Samsung LCD in the territory of Kolkata, with special reference to SIEL.
1) Name of the dealer: ... 2) What is the Counter share of SAMSUNG LCD per month? .. 3) What is the counter size of the dealer per month? .. 4) Whether the dealer is having LCD st and? Yes No 5) How different brands are displayed (Size wise)? 22 26 32 40 Above 40 SAMSUNG LG SONY Others 6) Which is the largest selling Model? 22 26 32 40 Above 40 7) Whether the Dealer is having sufficient catalog of the product? Yes No 8) Whether the Dealer is aware of current pricelist of the product? Yes No 9) From where the dealer used to get the product? Distributor Other Source Whole seller All of them 49

10) Whether the Dealer is satisfied with the Distributor? Highly Satisfied Satisfied Dissatisfied Highly dissatisfied 11) How often distributors sales person visit the counter? Once a week Twice a week Thrice a week More than 3 times 12) Whether the dealer is satisfied with t he service? Satisfactory Good Average Below Average 13) What can Samsung do t o motivate you to sell more Sam sung LCD rather t han any other brand? Branding Advertising Salesman Display Concert 14) Have you been sat isfied with Samsung as a whole, during your experience selling Samsung products? Yes No Suggestions (If Any) : 50