Cp 4 bus ana

Pre-assessment

1. What are the BI questions that are designed to answer in Sales and Marketing, Operational and Financial of the
business?

• Which customers should I target? What has caused the change in my pipeline? Which are my most profitable
campaigns per region?
• Did store sales spike when we advertised in the local paper or launched an email campaign?
• What is the most profitable source of sales leads and how has that changed over time?

2. What is the Business Intelligence Vision?

- The core of BI vision is about getting the right data and information about a specific process to the right place. In this
way, it can immediately generate added value for the decision-makers in your company from a strategic, tactical, and
operational point of view

3. What are the types of Business Information Systems? Explain each type

a. The Data Analyst - The role includes documenting all your business data, identifying patterns and creating reports and
dashboards that will support the decision-making process.

b. The Executive

- is at the helm of the business, driving the company's success by improving operational analytics efficiency and
constantly looking for ways to reduce costs.

c. The Business User

- We often talk about two types of business users, the casual business intelligence user, and the power user. The
difference is that a power user has the capability of working with complex data sets, while the casual user will make use
of dashboards to analyze predefined sets of data.

d. The IT Team

- The IT user still plays a central role, maintaining the infrastructure and giving departments the tools that allow them to
fulfill their own data requests. It's their job to ensure that business users are getting the most from data analytics, and
they're also a key part of data governance and security

IDENTIFICATION

1. Correlation Function
2. Business Intelligence
3. Data Analyst
4. Business User
5. The ETL (Extract, Transform and Load)

1. Biased – Unbiased
2. processing functionality – transformation functionality
3. MSSQL Database – MySQL Database
4. MY SQL Server - MSSQL Database
5. True

Essay

Give and explain briefly the key elements of successful business intelligence.

1. Leadership - Active, committed leadership from the top is a vitally important element. Repeated studies have
shown that a lack of commitment at the top is a major reason BI projects fail.
2. Strategy - Strategy is usually developed at the beginning of a BI effort and remains fairly constant through the
life of the effort. You have to have a clear vision of what you're trying to accomplish and how you intend to get
there. Further, this vision has to be aligned with your business goals.
 3. People - Dedicated people are also central to making BI succeed. This includes not just the people who use BL,
but also the supporting players
4. Process - It's important to integrate BI into regular business processes. BI should be part of every application,
whether in the form of reports showing the state of the business or as a hands-on tool to extract new
application insights from the data.
5. Technology - Even the best people need to be backed up by the best technology. It should be powerful enough
to answer the questions you are asking, and easy to use in order to encourage ad hoc queries.
6. Organizational Dynamics - This means change in your business processes and the organization has to accept
change. Ideally, you want to create a business culture that embraces change and understands and values what
BI can do for the organization.

Assignment

Give 5 Different business intelligence tools used in the industry today. Give the features of each business intelligence
tool you give.

1. SAS Business Intelligence - is a BI tool offering numerous products and technologies for data scientists, text
analysts, data engineers, forecasting analysts, econometricians, and optimization modelers, among others.
Key Features:
• 5 main subjects
• Data exploration supported by machine learning
• Text analytics capabilities
• Reports and dashboards across devices
• Integration with other applications

2. SAP BusinessObjects - is a business intelligence platform designed for comprehensive reporting, analysis, and
data visualization.
Key Features:
• A BI enterprise reporting system
• Self-service, role-based dashboards
• Cross-enterprise sharing
• Connection with SAP Warehouse and HANA
• Integration with Office
3. Datapine - is a BI software that lets you connect your data from various sources and analyze them with
advanced features (including predictive analytics and artificial intelligence).
Key F
• Intuitive drag-and-drop interface
• Easy-to-use predictive analytics
• Many interactive dashboards feature
• Multiple reporting options
• mart insights and alarms based on artificial intelligence
4. Infor Birst is a cloud-based analytics and business intelligence platform that helps users to understand and
optimize complex processes
• Modern data architecture:
• Adaptive interface
• Embedded BI
• Industry analytics
5. Domo is a business intelligence software comprised of multiple systems that are featured in this platform,
starting with connecting the data and finishing with extending data with pre-built and custom apps from the
Domo Appstore.
• Numerous pre-built cloud connectors
• Magic ETL feature
• Automatically suggested visualizations
• Mr. Roboto as an AI engine