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#WEBSITEADVICE

HOW TO PERSONALIZE
USER EXPERIENCES
FOR HIGHER
CONVERSIONS
ABIODUN O.
GET TO KNOW YOUR
PEOPLE

01

It's like making new friends –


understand what they like and what
they're into.
TREAT
EVERYONE
DIFFERENTLY
02

Just like friends have different


tastes, your audience might like
different things. Give them what they
want.
LEARN FROM
DATA

03

Think of data as clues – they help


you understand what people do and
what they like.
MAKE YOUR
WEBSITE CHANGE

04

Imagine your website as a magician


that changes to suit different people.
Dynamic content does that trick.
OFFER
RECOMMENDATIONS

05

Think of it like a friend


recommending something they think
you'd love. It's a bit like that.
CREATE
PERSONAL
ADVENTURES

06

Make your website feel like it was


made just for each person who visits.
WORK ON ALL
DEVICES

07

Your website should work like a


champ on all gadgets.
TALK THEIR TALK

08

Think of it like speaking their


language, guiding them to do what
they like.
GROW TOGETHER

09

Make your website grow and change


with the people who use it.
LISTEN AND GET
BETTER

10

Listen to what people say and make


things better based on what you
hear.
#WEBSITEADVICE

WHAT'S SOMETHING THAT


MADE YOU FEEL SPECIAL OR
MORE AT HOME ON A
WEBSITE?
SHARE YOUR STORIES IN THE COMMENTS BELOW!

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