CASILLANO, THERESE A.

COMM412
20-00308

1. Target Audience;
I. Parents, specifically mothers, who are caretakers of children within the age range of 0 to 2
years, and are currently residing in specific geographical regions.
II. Pediatricians currently engaged in active practice within the local vicinity.
2. Determine Your Objectives;
a. What do you want to achieve through your social media outreach and
communication?
I. Inform parents on the importance of maintaining good oral health and motivate them to
cultivate positive oral hygiene practices, including the implementation of twice-daily tooth
brushing for their children and regular flossing.
II. Enhancing parental knowledge of the significance of administering the Human
Papillomavirus (HPV) vaccine to teenagers aged 11-12 years. Promote and foster their
active engagement in relevant advocacy initiatives.
III. Encourage clinicians to engage in good communication with patients and families
regarding the significance of physical activity in enhancing children's overall well-being.
b. Restate Your Objectives in SMART Terms;
I. Our objective is to augment knowledge and promote awareness regarding oral health by
December 2022. This intervention is expected to yield a 10% augmentation in the proportion
of parents, having children aged 0 to 2, who report adopting oral health habits. The tracking
of this phenomenon will be conducted by means of pre- and campaign surveys.
II. Over the course of six months, our objective is to enhance public consciousness and
motivate parents of 11-12-year-old teenagers to ensure their vaccination against the human
papillomavirus (HPV). Our objective is to attain a 15% augmentation in the quantity of
teenagers who receive the HPV vaccine through the monitoring of vaccine administration
data.
III. Additionally, within a span of twelve months, our objective is to improve the level of
communication between pediatricians and the families of their patients with regards to
recommendations for physical exercise. By including evidence-based guidelines for
increasing physical activity, it is expected that there will be a 20% rise in the proportion of
pediatricians who proficiently convey these recommendations.

1. Target Audience
I. Caregivers, particularly mothers, of infants and toddlers between the ages of 0 and 2
residing in urban settings
II. Pediatricians practicing inside the locality
2. Determine your objectives.
a. What do you want to achieve through your social media outreach and
communication?
I. Disseminate information to parents regarding the significance of pediatric oral health and
advocate for the adoption of favorable oral health practices, including the adherence to a
twice-daily brushing routine and regular flossing.
II. Promote consciousness and foster engagement in initiatives pertaining to vaccines, with a
specific focus on the human papillomavirus (HPV) vaccine, among the demographic of
parents with teenagers aged 11–12 years.
III. Advocate for enhanced communication between clinicians and patients' families to
effectively convey the significance of physical exercise in promoting children's health.
b. Restate your objectives in smart terms.
I. The objective is to enhance parental knowledge and awareness of the significance of
pediatric oral health, leading to a 10% rise in the proportion of parents with children aged 0-2
who indicate adherence to appropriate oral health practices. This will be evaluated using a
pre- and post-campaign survey. The target date for achieving this objective is December
2022.
II. The objective is to enhance awareness and promote engagement in the initiative aimed at
augmenting the adoption of the HPV vaccine among parents of adolescents aged 11-12
years old, leading to a 15% rise in the count of adolescents receiving the HPV vaccine, as
assessed by vaccine administration records, within a span of six months.
III. Within a span of twelve months, the objective is to enhance the proficiency of
pediatricians in effectively conveying physical activity recommendations to their patients and
families. This endeavor aims to yield a notable 20% rise in the proportion of pediatricians
who adopt evidence-based guidelines for fostering physical activity.
3. Define Audience Communication Needs
I. It is possible that parents residing in urban areas may exhibit a deficiency in understanding
the significance of pediatric oral health and the cultivation of positive oral health practices for
their children.
II. It is possible that parents lack awareness regarding the Human Papillomavirus (HPV)
vaccine and the significance of administering it to their adolescent offspring.
III. It is possible that pediatricians may lack the necessary resources and training to
successfully engage in communication with their patients and families regarding
recommendations for physical exercise.
4. Goal Integration
a. Alignment with the organization's mission: The social media objectives are in line with the
organization's overarching goal of enhancing and advocating for pediatric health through
fostering greater educational awareness.
b. Examples of communication opportunities encompass National Children's Dental Health
Month, National Immunization Awareness Month, as well as diverse conferences and
activities pertaining to pediatric health.
5. Message Development
I. "Commence at an early stage: The oral health of your child commences during infancy,
and the cultivation of positive habits persists throughout their lifetime."
II. "Safeguarding your child from Human Papillomavirus (HPV)." Administering the HPV
vaccine to children at the age of 11 or 12 has the potential to mitigate the risk of developing
subsequent malignancies associated with the human papillomavirus.
III. "Initiate physical activity." Promote physical activity as a fundamental element in fostering
the comprehensive health and well-being of your child.
6. Resources and capacity
The implementation of social media activities will be the responsibility of the designated
social media team, who will dedicate roughly 20 hours per week to the tasks of content
production and maintenance.
7. Identify social media tools.
I. Facebook, Instagram, and Twitter
II. YouTube
III. TikTok
8. Define Activities
I. Formulate and advocate for a social media initiative aimed at fostering positive oral health
practices among parents for the benefit of their children.
II. Utilize social media platforms as a means to advocate for the dissemination of information
regarding the human papillomavirus (HPV) vaccine, while concurrently offering educational
materials to parents and pediatric healthcare professionals.
III. Engage in collaborative efforts with pediatric groups and esteemed professionals to
provide social media material aimed at advocating for and encouraging physical activity.
9. Identify your key partners and their roles and responsibilities.
I. Pediatricians: Offer medical expertise and allocate resources for social media efforts.
II. Oral health specialists are requested to furnish comprehensive information and valuable
resources pertaining to social media initiatives focused on juvenile oral health.
III. Parents have an active role as participants in social media campaigns, engaging in the
sharing of content within their respective networks.
10. Define success for evaluation.
There is an observed rise in the pre- and post-campaign survey outcomes among parents of
children aged 0-2 who engage in appropriate oral health practices.
II. The observed rise in the proportion of individuals between the ages of 11 and 12 who
have received the HPV vaccine, as indicated by official records of vaccine administration.
III. Enhancement of the proportion of pediatric healthcare professionals that demonstrate
proficient communication skills when discussing physical activity guidelines with their
patients and families, as evaluated by surveys and evaluations.
11. Evaluate
Developing an assessment framework to gauge the efficacy of social media campaigns,
encompassing the implementation of surveys targeting parents, examination of vaccine
administration records, and conducting evaluations in collaboration with clinicians. Moreover,
employ social media metrics as a means of monitoring user interaction and audience reach.
Step 1: Developing the Model
Inputs:
1. Social media team (number of team members, skills, expertise)
2. Content creation resources (budget, software, tools)
3. Collaborations with pediatricians and oral health professionals
4. Educational resources on pediatric oral health and the HPV vaccine
5. Access to web analytics and social media platforms
Outputs:
1. Number of social media posts per platform
2. Number of engagements (likes, comments, and shares) per post
3. Number of followers or likes on social media platforms
4. Number of video views and shares on YouTube
5. Number of clicks on campaign-related Tik-Tok
Outcomes:
1. Enhanced parental awareness and comprehension pertaining to pediatric oral health.
2. The augmentation of engagement and immunization rates pertaining to the human
papillomavirus (HPV) vaccine among the adolescent population.
The enhancement of communication between pediatric healthcare providers and their
patients has resulted in a notable rise in physical activity levels among youngsters.
Step 2: Developing the Questions
Inputs:
1. What is the total number of individuals within the social media team? What are the precise
duties and responsibilities of the individuals in question?
2. What is the allocation of content development resources (including funding, software, and
tools) for social media campaigns?
3. What is the total number of collaborations that have been established between
pediatricians and oral health professionals?
4. What is the quantity of teaching materials pertaining to pediatric oral health and the HPV
vaccine that have been created and disseminated?
5. What is the current utilization of web analytics tools and social media platforms?
Outputs:
1. How many social media posts were published on each platform (Facebook, Instagram,
and Twitter) during a specific timeframe?
2. How many engagements (likes, comments, and shares) did each social media post
receive?
3. How many new followers or likes were gained on each social media platform during a
specific timeframe?
4. How many views and shares did campaign-related videos receive on YouTube?
5. How many clicks did campaign-related links receive?
Outcomes:
1. What proportion of parents indicated a rise in awareness and knowledge regarding
pediatric oral health subsequent to the implementation of the social media campaign?
2. What was the percentage of parents who indicated a heightened inclination to vaccinate
their adolescent offspring subsequent to the implementation of the social media campaign?
3. What was the percentage of physicians who reported an enhancement in their
communication with patients and families regarding physical activity recommendations
subsequent to the social media campaign?