AGRICULTURAL PRODUCTS AND MARKETING

Community Service Project report submitted at the end of 2022-2023 Academic Year in partial
fulfillment of the requirement for the award of the degree of

BACHELOR OF TECHNOLOGY

IN COMPUTER SCIENCE AND ENGINEERING

by

Y.ASHOK B.MANOJ KUMAR B.REM GANESH

(21981A0509) (21981A0523) (21981A0524)

G.YATHIN K.SAI VIKASH K.NAVEEN

(21981A0552) (21981A0570) ( 21981A0571)

Under the esteemed guidance

Of

Mr. N.V.S.S. PRABHAKAR

Assistant Professor

DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING

RAGHU ENGINEERING COLLEGE

(Autonomous)

Accredited by NBA(CSE,ECE,EEE,CIVIL,MECH) & Re Accredited by NAAC with ‘A+’ grade

Affiliated to JNTU-GV Vizianagaram

Dakamarri (V), Bheemunipatnam (M)

Visakhapatnam – 531162

2022-2023
 DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING
RAGHU ENGINEERING COLLEGE (Autonomous)
Accredited by NBA(CSE,ECE,EEE,CIVIL,MECH) & Re Accredited by NAAC with ‘A+’ grade
Affiliated to JNTU-GV VIZIANAGARAM
Dakamarri (V), Bheemunipatnam (M)
Visakhapatnam

CERTIFICATE
This is to certify that this Community service project entitled “Agricultural Products and Marketing”

done by, Y.ASHOK , B.MANOJ KUMAR , B.REM GANESH , G.YATHIN, K.SAI VIKASH,

K.NAVEEN, bearing Regd.No: 21981A0509, 21981A0523, 21981A0524, 21981A0552, 21981A0570,

, 21981A0571, during the academic year 2022-2023 in partial fulfillment of the requirements for the

completion of 2022-2023 Academic Year of Bachelor of Technology in Computer Science and

Engineering, under the supervision of Mr. N.V.S.S. PRABHAKAR(Assistant Professor)

Internal Guide Head of the Department

Mr. N.V.S.S. Prabhakar Dr.R.Sivaranjani

Department of CSE Department of CSE

Raghu Engineering College. Raghu Engineering College.

EXTERNAL EXAMINER
 DECLARATION

This is to certify that this mandatory community internship service project titled “Agricultural
Products and Marketing” is bonified work done by us, in partial fulfilment of the
requirements for the completion of second year (AY 2022-2023) in Dakamarri &Modavalasa,
for the degree B. Tech and submitted to the Department of Computer Science & Engineering,
Raghu Engineering College, Dakamarri.

We also declare that this community service project is a result of our own effort and that has
not been copied from anyone and we have taken only some ideas from the sources which are
mentioned in the references.

Y.ASHOK 21981A0509
B.MANOJ KUMAR 21981A0523
B.REM GANESH 21981A0524
G.YATHIN 21981A0552
K.SAI VIKASH 21981A0570
K.NAVEEN 21981A0571

Signature of Faculty Mentor

Signature of Community Internship Coordinator

(Department)

Signature of Community Internship Coordinator

(College)

Signature of Head of the Department

PLACE: DATE:
 ACKNOWLEDGEMENT
We express our sincere gratitude to our esteemed institute “Raghu Engineering College”,
which has provided us an opportunity to fulfill the most cherished desire to reach our goal.

We take this opportunity with great pleasure to put on record our ineffable personal
indebtedness to Mr. Raghu Kalidindi, Chairman of Raghu Engineering College for providing
necessary departmental facilities.

We would like to thank the principal Dr. Ch Srinivasu, Administration & Management of
“Raghu Engineering College”, for providing requisite facilities carry out the project on campus.

We sincerely thank Mrs.R.Sivaranjani, Head of Department, Computer Science and

Engineering, Raghu Engineering College, for his kind support in the successful completion of
this work.
We extend thanks to the Dakamarri and Modavalasa , involved people with location.

We sincerely express our deep sense of gratitude to Mr.N.V.S.S Prabhakar Assistant

Professor, Department of Computer Science and Engineering ,Raghu Engineering College, for
his kindness and wisdom coupled with patience. It’s a great pleasure of ours to submit this
project under his wing.

We extend thanks to the faculty members of the Computer Science Department for their value
based imparting theory and practical subjects which were used in the project. We are thankfulto
the non-teaching staff of the Department of Computer Science and Engineering, Raghu
Engineering College, for their inexpressible support.
Regards:
Y.ASHOK (21981A0509)
B.MANOJ KUMAR (21981A0523)
B.REM GANESH (21981A0524)
G.YATHIN (21981A0552)
K.SAI VIKASH (21981A0570)
K.NAVEEN (21981A0571)
 DEPARTMENT VISION AND MISSION
DEPARTMENT PEOs
Vision of the Department:

To generate competent professionals to become part of the industry and research

organizations at the national and international levels.

Mission of the Department:

M1: To impart high quality professional training in undergraduate level with emphasis
on basic principles of Computer Science and Engineering and to foster leading edge
research in the fast changing field.

M2: To inculcate professional behavior, strong ethical values, innovative research

capabilities and leadership abilities in the young minds so as to work with a
commitment.

Program Educational Objectives (PEOs):

PEO1: To produce graduates who have strong foundation in mathematics, science,

engineering fundamentals, laboratory, and work-based experiences to formulate and
solve engineering problems in computer science engineering domains and shall have
proficiency in implementation software tools and languages.

PEO2: To progressively impart training to the students for success in various

engineering positions within the core areas in computer science engineering,
computational or adapting themselves to latest trends by learning themselves.

PEO3: To produce graduates having the ability to pursue advanced higher studies and
research. To have professional and communication skills to function as leaders and
members of multidisciplinary teams in engineering and other industries with strong
work ethics, organizational skills, teamwork and understand the importance of being a
thorough professional.
 POs & PSOs
Program Outcomes (POs):

1. Engineering knowledge: Apply the knowledge of mathematics, science, engineering

fundamentals, and an engineering specialization to solve complex engineering problems.

2. Problem analysis: Identity, formulate, review research literature, and analyze complex
engineering problems reaching substantiated conclusions using first principles of
mathematics, natural sciences, and engineering sciences.

3. Design/development of solutions: Design solutions for complex engineering problems

and design system components or processes that meet the specified needs with appropriate
consideration for public health and safety and the cultural, societal, and environmental
concerns.

4. Conduct investigations of complex problems: Use research-based knowledge and

research methods, including design of experiments, analysis, interpretation of data, and
synthesis of the information to provide valid conclusions.

5. Modern tool usage: Create, select, and apply appropriate techniques, resources, and
modern engineering and IT tools, including prediction and modeling to complex
engineering activities with an understanding of the limitations.

6. The engineer and society: Apply reasoning informed by the contextual knowledge to
assess societal, health, safety, legal and cultural issues and the consequent responsibilities
relevant to the professional engineering practice.

7. Environment and sustainability: Understand the impact of the professional engineering

solutions in societal and environmental contexts, and demonstrate the knowledge of and
need for sustainable development.

8. Ethics: Apply ethical principles and commit to professional ethics, responsibilities, and
norms of the engineering practice.

9. Individual and team work: Function effectively as an individual and as a member or

leader in diverse teams and multidisciplinary settings.

10. Communication: Communicate effectively on complex engineering activities with the

engineering community and with society at large, such as being able to comprehend and
write effective reports and design documentation, make effective presentations, and give
and receive clear instructions.

11. Project management and finance: Demonstrate knowledge and understanding of the
engineering and management principles and apply these to one’s work as a member and
leader in a team, to manage projects and in multidisciplinary environments.
12. Life-long learning: Recognize the need for, and have the preparation and ability to
engage in independent and life-long learning in the broadest context of technological
change.

Program Specific Outcomes (PSOs):

PSO1: Apply the concepts and techniques of the Computer Science & Engineering branch
and the Mathematical foundations in the significant domains to address the complex
engineering problems concerning environmental, safety, economics, culture, and society.

PSO2: Employ emerging computer languages and platforms in developing innovative

career prospects as an entrepreneur with leadership, ethical, and communication skills with
a zest to pursue higher studies in the field of Computer Science & Engineering

PSO 3: Implement and analyze the standard tools, practices, and technologies to build
innovative and optimal Cyber Security solutions for society and industry.
 COURSE OBJECTIVES
(Community Internship)

❖ To sensitize the students to the living conditions of the people who are around them.
❖ To help students to realize the stark realities of the society.
❖ To bring about an attitudinal change in the students and help them to develop societal
consciousness, sensibility, responsibility, and accountability.
❖ To make students aware of their inner strength and help them to find new /out of box
solutions to the social problems.
❖ To make students socially responsible citizens who are sensitive to the needs of the
disadvantaged sections.
❖ To help students to initiate developmental activities in the community in
coordination with public and government authorities.
❖ To develop a holistic life perspective among the students by making them study
culture, traditions, habits, lifestyles, resource utilization, wastages and its
management, social problems, public administration system and the roles and
responsibilities of different persons across different social systems.
 TABLE OF CONTENTS

Sno Content Pg No
1 Abstract 1
2 About the Village 2
3 Agricultural Products & Marketing 3-7
4 Problems for Agriculture in India 8
5 Marketing 9
6 Activity Logs & Weekly Reports 10-21
7 Problems Identified 22
8 Short term and Long term Measures 23
9 Executive-Summary 24
10 Survey Images 25-31
11 Student Self Evaluation Report 32
12 Evaluation by Faculty Mentor 33
13 Conclusion 34

0
 ABSTRACT
Agricultural marketing includes all activities which add value to agricultural
products as they move from areas of agricultural production to ultimate
consumption points. An effective and efficient marketing system is required in
order to ensure fair returns to stakeholders but unfortunately little attention
was paid to this sector in Pakistan. This resulted in welfare risk to
stakeholders as price variation and value are common phenomena in the
country. Public and private sectors jointly run agricultural marketing system
in the country, as public sector is responsible for framing and implementing
rules and regulation whereas private sector operates the system.
Agricultural markets are governed under the Agricultural Produce Markets
Ordinance 1978 which needs to be updated. Due to poor post-harvest
management practices, almost 25-40% produce is wasted which caused
considerable value losses. In this chapter, an effort has been made to describe
theoretical foundation of agricultural marketing along with highlighting the
marketing system of major and minor agricultural commodities in Pakistan
and the role of various institutions and regulations. Marketing efficiency is
often understood in terms of marketing margins, physical losses and state of
market competition.

1
 ABOUT THE VILLAGE
Modavalasa is a Village in Denkada Mandal in Vizianagaram District of Andhra Pradesh
State, India. It belongs to Andhra region . It is located 16 KM towards South from
District headquarters_Vizianagaram.

This Place is in the border of the Vizianagaram District and Visakhapatanam District.
Visakhapatanam District Padmanabham is west towards this place . It is near to bay of
bengal. There is a chance of humidity in the weather.

VILLAGE CENSUS DETAILS:

Modavalasa Local Language is Telugu. Modavalasa Village Total population is 2584 and
number of houses are 624. Female Population is 50.1%. Village literacy rate is 43.0% and
the Female Literacy rate is 19.1%.

Population

Census Parameter Census Data

Total Population 2584
Total No of Houses 624
Female Population % 50.1 % ( 1294)
Total Literacy rate % 43.0 % ( 1110)
Working Population % 50.9 %
Child(0 -6) Population by 2022 330
Girl Child(0 -6) Population % by 2022 52.1 % ( 172)

2
 Agricultural Products
&
Marketing
Agriculture:

Agriculture refers to the practice of cultivating crops, raising livestock, and producing other
agricultural products for human use and consumption. It encompasses a wide range of
activities, techniques, and processes aimed at producing food, fiber, medicinal plants, and
other resources that are essential for human survival and well-being.

Agriculture involves various practices such as planting, nurturing, harvesting, breeding,

and managing land and animals to ensure a sustainable and reliable supply of agricultural
products. It plays a vital role in providing food security, supporting economies, and shaping
the relationship between humans and the environment.

Agricultural Products:

Agricultural products form the foundation of human sustenance and economic prosperity,
encompassing a wide range of items derived from plants, animals, and their byproducts.
This essay delves into the multifaceted nature of agricultural products, exploring their
types, importance, challenges, and evolving trends.

Fig 1:Agricultural Products

3
Types of Agricultural Products:

Agricultural products can be categorized into primary and secondary types.

• Primary products include crops such as grains, fruits, vegetables, and pulses, as well
as livestock products like meat, milk, and eggs.
• Secondary products encompass processed goods like flour, oils, canned foods,
textiles, and pharmaceuticals derived from agricultural raw materials.
Various Agricultural Products In India :

Agriculture is a vital sector of the Indian economy, employing a significant portion of the
population and contributing substantially to the country's GDP. India's diverse climate and
geographical conditions allow for the cultivation of a wide variety of agricultural products.
Here are some of the key agricultural products in India:

1. Crops:

- Rice: India is one of the largest producers of rice in the world, with different varieties
cultivated across various states.

- Wheat: Wheat is a staple crop, particularly in northern India, and plays a crucial role
in ensuring food security.

- Pulses: Various types of pulses, such as lentils, chickpeas, and pigeon peas, are grown
for their high protein content.

- Oilseeds: Major oilseed crops include soybeans, groundnuts, sunflower, and mustard,
contributing to edible oil production.

- Sugarcane: India is a major sugarcane producer, supporting the country's sugar and
ethanol industries.

- Cotton: Cotton cultivation is significant for the textile industry and provides
employment to many rural communities.

- Jute and Other Fibers: Jute, a natural fiber, is used for making products like sacks
and ropes.

4
 Fig 2:Crops

2. Fruits:

- Mango: India is renowned for its diverse varieties of mangoes, which are exported
globally.

- Banana: India ranks among the top producers of bananas, with both dessert and
cooking varieties.

- Citrus Fruits: Oranges, lemons, and kinnow (a type of citrus) are cultivated in various
regions.

- Grapes: Grapes are grown for both consumption and winemaking, with Nashik being
a prominent grape-growing region.

Fig 3:Fruits
5
3. Vegetables:

- Potato: Potatoes are a staple in various Indian dishes and are cultivated across the
country.

- Onion and Garlic: These are essential ingredients in Indian cuisine and are grown in
substantial quantities.

- Tomato: Tomatoes are widely cultivated and used in cooking and food processing.

- Brinjal (Eggplant), Okra (Ladyfinger), and Spinach: These vegetables are

commonly grown and consumed in various forms.

Fig 4:Vegetables

4. Cash Crops:

- Tea: India is one of the world's largest tea producers, with Assam, Darjeeling, and
Nilgiri being prominent tea-growing regions.

- Coffee: Coffee cultivation is concentrated in regions like Karnataka and Kerala,

contributing to both domestic consumption and exports.

- Spices: India is known as the "Spice Bowl of the World," producing spices like black
pepper, cardamom, turmeric, and cumin.

6
 Fig 5:Cash Crops

5. Agroforestry Products:

- Timber: Various types of timber, including teak and sandalwood, are cultivated.

- Medicinal and Aromatic Plants: India has a rich diversity of herbs and plants used
in traditional medicine and perfumery.

India's agricultural landscape is diverse, with different regions specializing in various crops
and products based on local conditions and traditions. The agricultural sector remains a
crucial component of India's economy, supporting millions of livelihoods and contributing
to national development.

7
 PROBLEMS FOR AGRICULTURE IN INDIA
India, like many other countries, faces a range of challenges in the agricultural sector. Some
of the key problems in Indian agriculture include:

• Small Land Holdings: The majority of farmers in India have small land holdings,
which can lead to inefficient use of land, limited access to credit, and difficulties in
adopting modern farming techniques.
• Low Productivity: Despite being one of the largest agricultural producers in the
world, India's agricultural productivity remains relatively low due to factors such as
outdated farming practices, lack of mechanization, and limited access to modern
technology.
• Monsoonal Dependency: Indian agriculture is heavily dependent on monsoon rains
for water supply. Irregular monsoons can lead to droughts or floods, affecting crop
yields and farmer livelihoods.
• Lack of Irrigation Infrastructure: Adequate irrigation infrastructure is essential
for stable crop production, but many parts of India still lack proper irrigation
facilities, leading to water scarcity during dry spells.

8
 Marketing
Agricultural products marketing refers to the strategies, activities, and processes involved
in promoting, distributing, and selling agricultural products from producers to consumers,
retailers, processors, and other stakeholders within the supply chain. It encompasses a wide
range of activities that ensure agricultural products are effectively presented, delivered,
and priced to meet the needs of various markets. Successful agricultural products
marketing involves understanding consumer preferences, adapting to market trends, and
creating value for both producers and consumers.

Here are some key aspects of agricultural products marketing:

1. Product Positioning and Differentiation:

Agricultural products must be positioned uniquely in the market to stand out from
competitors. This can involve emphasizing quality, organic or sustainable practices, and
unique attributes.

2. Market Research and Analysis:

Understanding market trends, consumer preferences, and demand patterns helps guide
marketing strategies and product development.

3. Branding and Packaging:

Effective branding and packaging create a distinct identity for products, attract consumers,
and convey information about quality and attributes.

4. Pricing Strategies:

Determining optimal pricing requires consideration of production costs, market demand,

competition, and perceived value.

9
 ACTIVITY LOG FOR THE FIRST WEEK
(From Dt 29th June 2023 to Dt 3rd July 2023)

Day Faculty
Brief Description of the Daily Mentor
Learning Outcome
Activity Signature

We took the help from mentor, and learned We acquired complete

Day – 1 about the project. knowledge of our project.

Day – 2 We planned and started our work around nearby Decision making.
places of our college.

Our team started to collect information from We came to know that

nearby places and we noticed that there are agricultural marketing sector
Day – 3 some issues in agricultural marketing. needs a support from present
generation.

We started surveying the nearby farmers, and

discussed the problems they are facing. Some are can’t even earn
Day – 4 money for their own food. For
irrigation, they need to travel.

We planned to reach every farmer of

Modavalasa and want to know about present Farmers said that unseasonal
Day - 5 agricultural era. rains, insects are damaging the
crops. They want the
government help too.

We reached local head and shared our ideas

and conveyed the problems. Interaction skills.
Day - 6

10
 WEEKLY REPORT WEEK – 1
(From Dt 29th June 2023 to Dt 3rd July 2023)

Objective of the Activity Done: To know about the project.

Detailed Report:

On the first day, we gained complete idea about the project and took our mentor

sir help.

On the second day, we started our work and our team split the task among us and

identified the sectors where we need to work.

On the third day, we went to nearby places from our college and started our work

On the fourth day, we came to know about the situations and present agricultural

system with the help farmers.

On the fifth day, we moved to some more extent and acquired some more

knowledge about the field.

On the sixth day, we reached local head and shared our ideas and conveyed the

problems.

11
 ACTIVITY LOG FOR THE SECOND WEEK
(From Dt 4th July 2023 to Dt 8th July 2023)

Day Faculty
Brief Description of the Daily
Learning Outcome Mentor
Activity Signature

We concentrated on the deployment side of

agriculture. Decision making.
Day – 1

We approached the sellers, gathered

information about their lifestyle and the We came to know that goods
Day – 2 situations they are facing. are not up to the mark. There
are some defects in the
productivity.

We asked about the taxes and profits they

are making. We understand that, they
Day – 3 gain very less and taxes are
more.

We asked about how long the products We came to know that they
Day – 4 will be fresh and whether they use any sell the same products for
chemicals to make them fresh. two to three days by using
chemicals.

We started to know about the chemicals We got the results, that the
Day - 5 they are using on products. chemicals are more harmful
than urea.

We passed the message to volunteers We almost reduced the

Day - 6 and tried to reduce the usage of it. usage up to 30 percent.

12
 WEEKLY REPORT WEEK – 2
(From Dt 4th July 2023 to Dt 8th July 2023)

Objective of the Activity Done: To know about the marketing.

Detailed Report:

On the first day, we started our work and gathered information with the help of

mentor and google.

On the second day, we approached the sellers gathered information about their

lifestyle and the situations they are facing.

On the third day, we asked about the taxes, profits they are making and whether

they need any government support.

On the fourth day, we asked about how long the products will be fresh and

whether they use any chemicals to make them fresh.

On the fifth day, we started to know about the chemicals they are using on

products and tested the samples.

On the last day, we passed the message to volunteers and tried to reduce the

usage of it up to 30 percent.

13
 ACTIVITY LOG FOR THE THIRD WEEK

(From Dt 9th July 2023 to Dt 13th July 2023)

Day Faculty
Brief Description of the Daily Mentor
Learning Outcome
Activity Signature

Day – 1 Regular care and proper

We planned to work on fields and necessary measures like irrigation,
measures to be taken on it. usage of fertilizers etc
should be taken.
He said, land is polluted
Day – 2 We met agro-ecologist and taken suggestion completely due to plastic
from him. usage, burning rubber etc.

We met some daily labours who work on

fields and we discussed about measures. Interacting skills.
Day – 3

We went some farming lands and reached

the owner and surveyed about the items they We came to know that
Day – 4 are using for farming. fertilizers they used are
harmful. They are using some
unwanted techniques to grow
the products faster.

We surveyed the workers who are working

in that farming land. They said that they use
Day - 5 chemicals for more
productivity. And these may
cause health issues.

We started investigating on the agricultural Understanding skills.

Day - 6 fields and on the soils.

14
 WEEKLY REPORT WEEK – 3

(From Dt 9th July 2023 to Dt 13th July 2023)

Objective of the Activity Done: To know about the agricultural lands.

Detailed Report: On the first day, we planned to work on fields and necessary

measures to be taken on it.

On the second day, we met agro -ecologist and taken suggestions from him and

discussed about present situation.

On the third day, we met some daily labours in Modavalasa, who work on fields and

we discussed about measures that need to take on fields.

On the fourth day, we went some farming lands and reached the owner and

surveyed about the items they are using for farming.

On the fifth day, we surveyed the workers who are working in that farming land

and the techniques they use.

On the sixth day, by our own we started investigating on the agricultural fields and

on the soils.

15
 ACTIVITY LOG FOR THE FOURTH WEEK
( Dt 14 th,15 th,16 th,23rd,29th July 2023)

Day Faculty
Brief Description of the Daily
Learning Outcome Mentor
Activity Signature
We planned to identify the role of organics in
agricultural farming. Organics uses fewer
Day – 1 chemicals and converts the
animal waste into fertilizers
and has more advantages.

We gathered information about Shopkeeper said that very

Day – 2 organics by visiting near organic less people are preferring
fertilizer stores. the organic products.

We surveyed about ayurvedic methods

that can be used in farming. Decision making.
Day – 3

We decided to gather information whether

water facility and requirements are Some areas of poor water
Day – 4 meeting their needs or not. supply and some people are
unable to buy items
required for the crops.

We interacted with the sellers and explained Interaction skills.

Day - 5 about the costs set by government.

We took the help of locals and arranged Evolution.

Day - 6 proper markets in the village itself.

16
 WEEKLY REPORT WEEK – 4
( Dt 14 th,15 th,16 th,23rd,29th July 2023)

Objective of the Activity Done: To identify the role of organic farming.

Detailed Report: On the first day, we planned to identify the role of organics in

agricultural farming.

On the second day, we gathered information about organics by visiting near organic

fertilizer stores.

On the third day, we surveyed about ayurvedic methods that can be used in farming.

On the fourth day, we decided to gather information whether water facility and

requirements are meeting their needs or not.

On the fifth day, we interacted with the sellers and explained about the costs set by

government and pricing methods which helped many sellers.

On the last day, we took the help of locals and arranged proper markets in the village

itself, this saved the travelling charges and human effort in transporting the goods.

17
 ACTIVITY LOG FOR THE FIFTH WEEK
(Dt 30 th July ,12 th,13 th,15 th,20 th August 2023)

Day Faculty
Brief Description of the Daily Mentor
Learning Outcome
Activity Signature

Day – 1 We want to identify causes, so as a part of

our project we planned to know about the
stock marketing of products.
Frequent change in prices of
the products, prices set by
government, intermediate
sellers etc are causing major
issues in agricultural
marketing.

Day – 2
We went to markets and gathered information Understanding. By this we
about guide lines. gained some more
information.

We took help of our mentor and google to know Decision making and
Day – 3 about marketing strategies and we shared our interacting skills.
views with villagers.

We studied about organizations that Decision making.

Day – 4 represents agricultural sector.

We tried to provide government support for the Decision making.

Day - 5 farmers.

We conveyed information about government Understanding and decision

Day - 6 acts. making.

18
 WEEKLY REPORT WEEK – 5
(Dt 30 th July ,12 th,13 th,15 th,20 th August 2023)

Objective of the Activity Done: To know about marketing and acts.

Detailed Report: On the first day, we want to identify causes, so as a part of

our

project we planned to know about the stock marketing of products.

On the second day, we went to markets and gathered information about guide
lines and

by this we gained complete knowledge about markets.

On the third day, we took help of our mentor and google to know about
marketing

strategies and we shared our views with villagers.

On the fourth day, we studied about organizations that represents agricultural

sector.

On the fifth day, we tried to provide government support for the farmers.

On the sixth day, we conveyed information about government acts to the

farmers that

helps in gaining profits.

19
 ACTIVITY LOG FOR THE SIXTH WEEK

(Dt 27th August,3rd,6th,9th,10th September 2023)

Day Faculty
Brief Description of the Daily Learning Outcome Mentor
Activity Signature

We checked about how much industrial waste

are mixed into water which may effect on Almost maximum lands are
Day – 1 agricultural lands. indirectly effected with
those chemicals.

We checked about Modavalasa’s Climatic conditions are good

Day – 2 but pollution level is
climatic conditions.
increasing day by day.

Performed program about agriculture in

public areas to aware the people. Interacting skills.
Day – 3

We reached volunteers and asked their

supports towards agricultural sector. Volunteers said that they
Day – 4 will give their best. They
also said they will provide
higher authorities support
too.

We surveyed nearby people whether they We noticed that there is an

Day - 5 increase in food indigestion
are facing any health issues.
problem and stomach pains.

We tried our best to resolve problems that we We convinced people to use

Day - 6 identified. organic fertilizers, also
conveyed the problems to
the gram panchayat.

20
 WEEKLY REPORT WEEK – 6

(Dt 27th August,3rd,6th,9th,10th September 2023)

Objective of the Activity Done: We tried to resolve issues faced by people.

Detailed Report: On the first day, we checked about how much industrial waste

are mixed into water which may effect on agricultural lands.

On the second day, we checked about Modavalasa’s climatic conditions and

gathered information about seasonal rains.

On the third day, we performed program about agriculture in public areas to

aware the people and we got support from youth too.

On the fourth day, we reached volunteers and asked their supports towards agricultural

sector.

On the fifth day, we surveyed nearby people whether they are facing any health

issues and We noticed that there is an increase in food indigestion problem and

stomach Pains.

On the sixth day, we convinced people to use organic fertilizers, also conveyed

the problems to the gram panchayat.

21
 PROBLEMS WE HAVE IDENTIFIED

❖ Health issues have increased.

❖ Middlemen take undue advantage of poor farmers based on
their financial resources.
❖ Illiterate farmers are more susceptible to being deceived by
moneylenders, traders, etc.
❖ There is a lack of an organized marketing system and
standards.
❖ Water facilities are irregular.
❖ Farmers continuously incur losses due to unseasonal rains.

❖ Farmers require government support..

22
 Short-term and Long term action plan for possible
solutions for the problems identified and that could be
recommended to the concerned authorities for
implementation.

• Fixing of minimum support prices for produces facing glut.

• Installing efficient irrigation systems in farms for reducing water use.
• Conveying to farmers for the usage of HYV seeds to increase productivity.
• Establishing proper market for farmers to make ease of marketing.
• Supplying good quality seeds and ensuring that there is high replacement
seed rate to provide for improved variety of seeds.
• Identifying the most affected areas and ensuring proper care to such regions.
• Expanding and ensuring the coverage under the MGNREGA will also
provide immediate relief to agricultural labourers.
• Promoting cooperative farming enabling joint farming.
• Develop drought resistant and other hardy varieties of seeds.
• Explaining about cropping pattern and cropping techniques according to the
agro-climatic conditions of the region.

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 EXECUTIVE SUMMARY
• We started surveying the nearby farmers, and discussed the problems they
are facing.
• We also made use of acts set by government for those farmers.
• We approached the sellers, gathered information about their lifestyle and
the situations they are facing. We also went to some farming lands and
reached the owner and surveyed about the items they are using for farming.
• We gathered information whether water facility and requirements are
meeting their needs or not. We interacted with farmers and discussed
irrigation techniques.
• We planned to identify the role of organics in agricultural farming also we
gathered information about organics by visiting near organic fertilizer
stores. We convinced people to use organic fertilizers, also conveyed the
problems to the gram panchayat.
• Frequent change in prices of the products, prices set by government,
intermediate sellers etc are causing major issues in agricultural marketing.
So we decided to establish proper market to farmers.

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 SURVEY IMAGES

Fig 6: Our Team Interacting with a Vegetable seller in the Village

Fig 7: Various Types of Vegetables being sold in the Village

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Fig 8: Our Team Interacting with a Vegetable seller in the Village

Fig 9: Our Team Interacting with a Mango farmer

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Fig 10: Banana & Coconut Trees grown in the village

Fig 11: Our Team Interacting with a Banana farmer

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 Student Self-Evaluation for the Community Service Project
Rating scale: 1 is lowest and 5 is highest ranking

1.Oral communication 1 2 3 4 5

2.Written communication 1 2 3 4 5

3.Proactiveness 1 2 3 4 5

4.Interactionability with community 1 2 3 4 5

5.Positive Attitude 1 2 3 4 5

6.Self-confidence 1 2 3 4 5

7.Ability to learn 1 2 3 4 5

8.Work Plan and organization 1 2 3 4 5

9.Professionalism 1 2 3 4 5

10.Creativity 1 2 3 4 5

11.Quality of work done 1 2 3 4 5

12.Time Management 1 2 3 4 5

13.Understanding the Community 1 2 3 4 5

14.Achievement of Desired
Outcomes
1 2 3 4 5

15.Overall Performance 1 2 3 4 5

Date : Signature of the Student

32
 Evaluation by the Faculty Mentor
Rating scale: 1 is lowest and 5 is highest ranking

1.Oral communication 1 2 3 4 5

2.Written communication 1 2 3 4 5

3.Proactiveness 1 2 3 4 5

4.Interactionability with community 1 2 3 4 5

5.Positive Attitude 1 2 3 4 5

6.Self-confidence 1 2 3 4 5

7.Ability to learn 1 2 3 4 5

8.Work Plan and organization 1 2 3 4 5

9.Professionalism 1 2 3 4 5

10.Creativity 1 2 3 4 5

11.Quality of work done 1 2 3 4 5

12.Time Management 1 2 3 4 5

13.Understanding the Community 1 2 3 4 5

14.Achievementof Desired Outcomes 1 2 3 4 5

15.Overall Performance 1 2 3 4 5

Date : Signature of the Faculty Mentor

33
 CONCLUSION
Agriculture refers to the practice of cultivating crops, raising livestock, and
producing other agricultural products for human use and consumption. It
encompasses a wide range of activities, techniques, and processes aimed at
producing food, fiber, medicinal plants, and other resources that are essential for
human survival and well-being.

Agriculture is a vital sector of the Indian economy, employing a significant

portion of the population and contributing substantially to the country's GDP.
India's diverse climate and geographical conditions allow for the cultivation of a
wide variety of agricultural products.

Agricultural products marketing refers to the strategies, activities, and processes

involved in promoting, distributing, and selling agricultural products from
producers to consumers, retailers, processors, and other stakeholders within the
supply chain.

Frequent change in prices of the products, prices set by government, intermediate

sellers etc are causing major issues in agricultural marketing. So a proper market
to farmers need to be established

34