Gitarattan International Business School, New Delhi

Academic Circular No 6/2022

Date: 11.05.2022

SUMMER TRAINING REPORT (BBA-315) GUIDELINES (As per new

syllabus 2021 onwards)

PREAMBLE

The Summer Training Program (STP) forms an important component of education. It is an

attempt to bridge the gap between the academic institution and corporate world. Under this, the
students must undertake 8 weeks training at any organization during the Intervening period
between close of Semester IV and commencement of Semester V. The training, which would be
a simulation of real work environment, requires the students to undergo the rigor of professional
environment both in form and substance. It exposes them to technical skills, and helps them to
acquire social skills by drawing them into contact with real professionals.

For proper coordination and ensuring organized and smooth conduct, each student will also be
guided by Faculty of the institute. A representative of the industry/organization also guides the
student and assists the faculty in monitoring the student's progress.

OBJECTIVES

STP is a vehicle for introducing students to real-life situation, which cannot be simulated in the
classroom. Therefore, STP assignments must necessarily be those of direct interest to the host
organization. Students are encouraged to take up time bound multi-disciplinary and goal-oriented
assignment involving team work. Solutions to various problems confronted in the assignment
might be open-ended, involving an element of analytical thinking, processing and decision-
making in the face of insufficient data parameters and uncertain situations.

COURSE OUTCOMES
1. Work & gain practical experience of working in a real business setting and environment.
2. Explore the various functional areas and correlate a few theoretical concepts taught in
classrooms to real life work and life scenarios.
3. Identify and analyze best practices, system, processes, procedures and policies of a
company/industry in different functional areas and also identify areas with scope of
improvements and recommended changes that may be incorporated.
4. Develop skills in report writing through observation, data collection, data analysis and
present it as a report for analysis to the company.

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SCOPE

The project study is to be based on the functional areas viz. Marketing, Finance, HRM, IT,
General Management. Before commencement of project study each student is to develop a
synopsis in consultation with his/her guide in the chosen functional area covering the broad
aspects on which the data is proposed to be collected and analysis is to be conducted. It may be
noted that the chosen functional area is not restrictive. If the student finds any other area
interesting or otherwise, they must explore it and comment on it in his /her report. Each student
is required to carry out the work and submit the report individually.

Each student is required to carry out the work independently and submit the Summer Training
Report individually fulfilling the laid down objectives. Any previous work or borrowed report
will be summarily rejected and in all cases of rejection the work is to be repeated afresh. It is
mandatory for each student to get the approval of the name of firm/company from the
Industry Institute Partnership Cell (IIPC) of the institute prior to commencement of
training. Once the name of firm/company is approved, it cannot be changed.

CONDUCT AND BEHAVIOUR

The students during STP are placed in the role of ambassadors of the institute. The Institute
would always expect students to maintain professional and social imprints of high standards in
the organization. Institute expects the students to abide by the rules and regulations of the place
of work during training. It is particularly important to be regular, punctual and well mannered at
work. During the period of training the student shall be subject to the leave rules of the STP
organization and should ensure strict adherence to the timings of the organization.
Unprofessional behaviour, misconduct, indiscipline, irregularity at work and unsatisfactory
performance will lead to cancellation of STP.

During the period of study, it is imperative that students maintain a diary/ notebook for recording
activities observed & carried out. Gather secondary data by obtaining company documents,
manuals, information booklets/leaflets, product lists, price lists catalogues, annual reports
publicity material etc.
1. Identify the Business Establishment
2. Join the organization / get attached as a Trainee
3. Maintain attendance record & diary
4. Involve & observe their conduct of activities/ working or execute the assigned tasks
5. Procure certificate of attendance and completion of summer project from concerned
authority / officials on satisfactory completion of the Summer Training.

Along with the data, following general information is to be collected by the student irrespective
of their functional areas/topic etc.
1. Sales performance for last five years (Product wise if possible) a) In Units b) in Rupees.
2. Number of Employees, different section wise with due classification like skilled, semi-
skilled, unskilled workers, officers, managers, etc.

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 3. Organizational Charts (with Explanation).
4. Annual Reports for last 3 years.
5. List of Competitors.
6. List of products.
7. Other relevant information such as future plans, export strategy, market share etc.

FACULTY GUIDANCE

Every student is assigned a Faculty Guide at the beginning of the STP. The role of the Faculty
Guide is to enable the student to undertake a meaningful project, provide the necessary academic
guidance, and to facilitate evaluation, along with the aid of the company guide, while STP is in
progress. The Faculty Guide will be involved at all stages of the project.

During these interactions, the student would be informed about his/her performance, progress in
the project, his/her strengths and weaknesses as observed through various evaluation components
and also ways for improvement. However, the student also has the responsibility to seek
clarification from the respective faculty on all the above aspects regularly.

Faculty guides will interact with the industry mentor and collect feedback from them. A format
for feedback should be developed.

DATA COLLECTION

Source of Data Collection: Give source of data for each type of data that is included in the
report. Data could be Primary or Secondary-clearly describe.

Students are to collect data in any key functional areas (such as Marketing, Human Resource
Management, Finance etc) of the company and present analysis. Based on the policy, Institute
has developed following templates for collecting data in structured manner:

Template 1: For Environment Analysis (Compulsory for All)

Template 2: For Functional Analysis – Marketing
Template 3: For Functional Analysis – Finance
Template 4: For Functional Analysis – HRM

DATA PRESENTATION

Raw data (primary or secondary) collected must be reduced to standard formats such as tables,
charts, graphs, diagrams etc and is to be presented. The tool for data presentation should be
suitably selected so that interpretation and inferences could be drawn easily and become self
explanatory. Proper titles, legends, scales, source (s) etc must be mentioned along with each
diagram.

UNIVERSITY SCHEME FOR SUMMER TRAINING

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As per the syllabi of BBA (Paper Code: BBA-315 with six credits) students of Semester IV are
to carry out summer training in a firm or company for the duration of Six or Eight Weeks and to
submit a report worth six credits within Six Weeks of the commencement of Fifth Semester.
The evaluation of report has two components, viz.

(a) External: Project Viva (60 Marks), by external examiner on the basis of viva &
project report.

(b) Internal: Conduct Viva & Submission Summer Training Report (40 Marks), it
Involves conduct of study & submission of report and presentation at the Institute.

REPORT STRUCTURE / CONTENTS:

1. Cover & Title page

2. Introductory pages:
 Certificate of completion (on the letter head of the organization)
 Acknowledgement(s)
 Table of contents
 List of Tables / Figures / Abbreviations used etc

3. Executive Summary: This includes the summarization / précis of the entire project in
around 2-3 pages.

4. Chapter 1

Introduction to the Organization and Industry. This section should contain:

a. Introduction to the Industry (detailed)
b. Introduction to the Organization / Products (detailed)
c. Scope of the study

Objective(s) of the study: This section should contain: Solutions to various problems
confronted in the assignment might be open-ended, involving an element of analytical
thinking, processing and decision-making in the face of insufficient data parameters and
uncertain situations.

Methodology: This section would include the plan of the study – method of data
collection, instruments used tools & techniques of analysis, limitations of study.

5. Chapter-2: Environmental Analysis

Use suitable model to carry out analysis of the organisation comprising of:
a. Strengths & Weaknesses of the company.
b. Best practices/USPs that the company follows in different functional areas such as
Marketing, HR, and Finance etc.
c. Discuss variations/deviations in practices followed by the firm/company in
comparison to standard management practices.

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 d. Financial Performance.

6. Chapter-3: Data Presentation & Analysis

Observations, Analysis & Discussion: This part can be covered depending upon the
nature of the study. (Try to make use of the relevant management techniques / skills /
policies; data visualization and statistical analysis in the report using the latest
appropriate analytical tools like Excel/SPSS/R/Python)

7. Chapter-4: Summary & Conclusions

Recommendations / Suggestions: These should be based on the usefulness of the study,
applicability in business industry, in decision making, in system development and so
forth.
Summary / Conclusion: The project should be summed up with a rundown of the project
in its entirety.

8. References / Bibliography
A.P.A style of referencing should be used and appropriate referencing and citation tolls
may be used.
9. Appendices: Should include Questionnaires (if any) etc.

SCHEDULE OF SUBMISSIONS

Students are required to strictly follow the schedule given below:

To be Completed by Activity Marks Remarks

Date Allotted
Summer Training Workshop - -

Finalisation of Firm/Company’s Name where the student - -

intends doing summer training
Commencement of Summer Training - -

Mid-term Review: Submission of work done in first four 10 As per Academic

weeks-complete Chapter-1& 2 Circular
Submission of complete Draft Report to the respective guides 10 -do-
along with Appraisal of External Supervisor
Plagiarism check and report 5
Discussion with Guides and Return of Corrected Report -

Viva/Presentation to the Internal Committee 10

Submission of Final Report (One hard copy & CD) to the 5

respective guides along with one extra Executive Summary
As notified by the External presentation & Viva before the external examiner 60
University
Total Marks 100

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 Template 1: Environment Analysis

1. Draw the organizational chart of the company where you worked and how the various
departments are interconnected.
2. List down the various external factors that create opportunities and threats to business
unit where you worked?
3. Was the business firm able to satisfy the needs and expectations of its customers?
4. Does the firm take into account the new methods, processes and techniques of production
of goods and services while considering the Technological Environment that affects the
business?
5. Explain the SWOT analysis for your company.
6. Name the factors of Porter's 5 forces model for the company where you worked.
7. Give examples related to presence of social environment in your business organization.
8. How the Environmental scanning is done with reference to your company?
9. What do you understand by the term corporate social responsibility? And to what extent
your company is associated with CSR?
10. What do you understand by the term diversity at workplace? How diversified the
workforce is in your organization?
11. What is the mission and vision statement of your company?
12. Give the key strength areas of your company?
13. How often the employees of the organization are put on training? (soft-skill trainings)
14. What do you understand by the term Liberalization and tell us the number of countries
where your organization conducts operations?
15. Talk about the different competitors of the business firm where you worked?
16. What kind of Leadership did you observe in your organization? Was it Autocratic or
Democratic?
17. How your organization is able to cope with the technological changes in the market?
18. Identify the different micro environmental factors related to business of your organization
and comment about them.
19. What pricing strategy has been adopted by your company for its products or services?
20. How the demographic environment is study by your organization while hiring people?
21. What type of customer is being targeted by the business of your organization?
22. What is the average annual turnover of the company?
23. How the company is managing its funds? Is it entirely equity based or debt based or
combination of both?
24. How can organization improve cooperation in competitive environment?
25. Does political environment affect your business? How the company copes up with that?

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 Template 2: Marketing

1. Describe the Product Mix of the company?

2. What is the USP for each product of the company?
3. What are strengths and weaknesses of the company’s product in various market
segments?
4. What after sales services the company offers to their consumers?
5. What pricing methods the company uses for various brands? How does this method help
in achieving the marketing goals of the company?
6. Provide the prices of various products (price list) of the company?
7. What Distribution Channel Company uses for its various brands?
8. What are various selling points for the products?
9. Provide the Channel Statistics (i.e. no. and characteristics of wholesaler/agents, retailers,
etc.)
10. How does the company design its promotion mix for various brands? And, what tool
(advertising, personal selling, etc.) company uses for promoting its brands?
11. Which media (television, internet, etc.) the company uses for promoting its products and
why?
12. How does the company determine the effectiveness of advertising media?
13. What is the promotion budget of the company?
14. How many people work on various levels in marketing department of the company?
15. What methods the company uses to recruit, train and upgrade its marketing people?
16. How the company empowers its front line executives?
17. What incentive and motivation the company uses to energizes its marketing people?
18. How does company evaluate the performance of marketing department and people?
19. What various consumer segments the company serves? And, who are your target
customers for various brands of your company?
20. What factors/criteria company takes into consideration before selection a sales territory
for sales people?
21. How the company conducts competitor analysis?
22. Who are major competitors of your company in various market segments?
23. How company undertakes and exercise market demand forecasting?
24. State is the vision, mission and objectives of the Company? And, how does the company
spell out goals of the marketing department?
25. How the marketing goals are translated into targets for marketing department and people?

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 Template 3: Finance

1. Explain the sources of short-term and long term finance used by the company?
2. What is net worth of the company?
3. What is earning per share and Retained Earnings of the company?
4. What are the components of the capital structure of the company?
5. What is cost of capital of the company?
6. What are the internal and external factors affecting capital structure of your company?
7. What is the current net profit of the company?
8. What are the different types of leverages computed for financial Analysis?
9. What are the different types of expenditure considered for the purpose of accounting?
10. What are the different profitability ratios computed by the company?
11. What is the operating and net profit of the company over a period of 5 years?
12. What is the trend of profitability of the company?
13. What are the current assets and current liabilities of the company?
14. What is gross and net working capital of the company?
15. What are the different sources of revenue for the company?
16. What is the dividend policy of the company?
17. Comment on the liquidity position of the company?
18. What are the fixed and variable costs incurred by the company?
19. What is the cash flow from operating, investing and financing activities?
20. What is the amount of free cash flow of the company?
21. What are the criteria of payment of tax?
22. What is the value of fixed assets of the company?
23. What is the operating and non-operating expense incurred by the company?
24. What is the value of shareholder’s fund in the total net worth of the company?
25. What is the sales turnover and fixed asset turnover ratio of the company?

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 Template 4: Human Resource Management

1. What is the strength of the employees in terms of numbers?

2. What is the organizational Chart?
3. Divide the number of employees in terms of the Permanent, Temporary and Casual.
4. State the Recruitment Process of the Organization
5. Check the Employee Referral Policy, if any and also the incentives available for the
employees.
6. Try to find out the Employee engagement policy of the Organization, e.g. Picnics,
employee meetings
7. Find out the policy on the attendance keeping of the employees whether manual or
digital.
8. What is the policy on the Flexible working systems e.g. work from home etc.
9. How is the salary distributed and calculated.
10. Check whether a training policy available for the Organization, if yes state it.
11. The training types used in the Organization e.g. on the job training or any vendor based
training.

Appendix-B

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 PART-B: FORMATTING GUIDELINES
Format

1. The final report should be written and compiled in the following the sequence:

(a) Title Page

(b) Certificate (s)
(c) Acknowledgements
(d) Contents
(e) List of Tables
(f) List of Figures
(g) List of Symbols
(g) List of Abbreviations
(h) Summer Training Directive
(i) Executive Summary
(j) Body of the Report (As per Appendix A)
(k) References/Bibliography
(l) Appendices

Title Page

2. The format of the title page is attached as Annexure-1.

Certificate

3. The format of the certificate is attached as Annexure-2. A certificate of the organisation

where the student has conducted the summer training may also be attached separately after the
Institute’s certificate.

Acknowledgements

4. In the “Acknowledgements” page, the writer recognises his/her indebtedness for

guidance and assistance by the faculty guide & external supervisor and any other member.
Courtesy demands that he/she also recognises specific contributions by other persons or
institutions such as libraries and research foundations. Acknowledgements should be expressed
simply, tastefully, and tactfully duly signed above the name.

Contents & List of Tables/Figures/Symbols/Abbreviation

5. The format of Contents and list of Tables/Figures/Symbols is attached as Annexure-3.

Executive Summary

6. The Executive summary shall contain objectives, scope and an effective summary of the
Report with clear headings. One additional loose copy of Executive Summary is to be
submitted.

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Body of the Report: Guidelines for Report Writing

7. The guidelines for writing the report detailed in Appendix-A. Following aspects must be
adhered to:

(a) Page Size: Good quality white A4 size executive bond paper should be used for
typing and duplication.

(b) Chapter No/Title: The chapters are to be numbered as Chapter-1, Chapter-2 etc,
Bold, Centre aligned, Font size 14.

(c) Para Numbering: Paragraphs are to be numbered in every Chapter separately in

the following manner.

Chapter-1 Chapter-2 Remarks

1.1 2.1
1.1.1 2.1.1 Indentation 5 spaces
1.1.2 2.1.2
(a) (a) Indentation 5 spaces
(b) (b)
(c) (c)
(i) (i) Indentation 5 spaces
(ii) (ii)
1.2 2.2
1.3 2.3

(d) Page Specifications:

(i) Left Margin : 1.25 inch

(ii) Right Margin : 1.25 inch
(iii) Top Margin : 1 inch
(iv) Bottom Margin : 1 inch

(e) Page Numbers: All text pages starting from Body of the Project Report should
be numbered at the bottom center of the pages.

(f) Normal Body Text:

(i) Font Size: 12, Times New Roman, Double Spacing, Single Side Writing.
(ii) Paragraphs Heading Font Size: 12, Times New Roman, Bold,
Indentation 5 spaces from Para number. Main Paras uppercase, sub-Para
and sub-sub Paras lowercase with first letter in uppercase.

(g) Structure of Final Report: The report should be of covered within 60 to 80

typed pages in double space (excluding Appendices and Bibliography) on A4 size paper
with 12 font size.

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 (h) Table and Figure Number: Table and figure numbers are to be written at the
bottom of the table/figure, centre aligned as given below:
(i) Table No-1: Number of Employees in Organisation ABC

(ii) Figure No-1: Sales Figures of ABC Company for 2002-2006

(iii) Source, if any, is to be written in Font size 10, Italics, Unbold, outside the
Table, aligned with left boundary.

(i) Binding & Color Code of the Report:

(i) Hard Bound Report
(ii) Background of the cover page – Maroon
(iii) Cover page Embossed Golden typing

References/Bibliography

8. Follow APA Style of referencing (6th Edition) as given below:

Book:
Author, A.A..(Year of Publication). Title of work. Publisher City, State: Publisher.
Moon, C. (1994). Changing Pattern of Business: Government Relations in South Korea.
Lucknow, Uttar Pradesh: Tata McGraw Hill.

Journal:
Author, A.A..(Publication Year).Article title. Periodical Title, Volume(Issue), pp.-pp.
Kaur, A. (2004). Time Varying Volatility in Indian Stock Market. Vikalpa, 22(3), 147-148.

Website:
Author, A.A.. (Year, Month Date of Publication). Article title. Retrieved from URL
Simmons, B. (2015, January 9). The Tale of Two Flaccos. Retrieved from
http://grantland.com/the-triangle/the-tale-of-two-flaccos/

In-Text Citations:
(Author1 & Author2, Year of Publication) or Author1 and Author2 (Year of Publication)
After discussion participation in attending library increased (Chabra & Goyal, 2010).
Chabra and Goyal (2010) found that after discussion participation in attending library
increased.

Note: Inside parentheses ‘&’ is to be used and outside parentheses ‘and’ is to be used.

Similarly, multiple in-text citation for the same point are to be separated by semicolon (;), e.g.
After discussion participation in attending library increased (Chabra & Goyal, 2010;
Chander, 2012; & Ghosh, 2012).

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Appendices

9. The appendices are to be attached at the end of the report and to be numbered as
Appendix-A, Appendix-B (bold) etc. right justified at the top of the page. Below the word
Appendix write in parenthesis “Refer Para No__”. The Para number should be the number in the
body of text where the reference of appendix is given. An appendix may have annexure (s). The
annexures, if any, are to be attached immediately after the said appendix. The annexure are to be
numbered as Annexure-1, Annexure-2 (bold) etc.

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 Annexure-1

(All fonts in Times New Roman)

REPORT OF SUMMER TRAINING CONDUCTED AT -----------(NAME OF

COMPANY)
(FONT SIZE = 18, Bold, Uppercase)

Submitted in partial fulfillment of the requirements

for the award of the degree of(FONT SIZE = 15, Italics, UnBold)

Bachelor of Business Administration (BBA) (FONT SIZE = 15, Bold)

To

Guru Gobind Singh Indraprastha University, Delhi (FONT SIZE = 15, Unbold)

Guide Submitted by
(Name of Guide) (Student Name)
(Designation) (Enrolment No)

(FONT SIZE = 12, UnBold)

Gitarattan International Business School (FONT SIZE = 12, Unbold)

New Delhi -110085
Batch 2017-20 (FONT SIZE = 12, Bold)

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 Annexure-2

Certificate

I,_______________________________, Enrolment No. ________________ certify that the

Summer Training Report (Paper Code BBA-315) entitled “_________________________”
is done by me and it is an authentic work carried out by me at _______________________
_________________________ (Address of the firm/company). The matter embodied in this
Report has not been submitted earlier for the award of any degree or diploma to the best of
my knowledge and belief.

Signature of the Student

Date:

Certified that the Summer Training Report (Paper Code BBA-315) entitled

“___________________” done by Mr./Ms.______________________________,

Enrolment No. ___________, is completed under my guidance.

Signature of the Guide

Date:
(Name of the Guide)
(Designation)

Countersigned

Director/Summer Training Coordinator

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 Annexure-3

FORMAT FOR CONTENTS & LIST OF TABLES/FIGURES/ SYMBOLS

CONTENTS
S No Topic Page No
1 Certificate (s) i
2 Acknowledgements ii
3 List of Tables iii
4 List of Figures iv
5 List of Symbols v
6 List of Abbreviations vi
7 Summer Training Directive
8 Executive Summary
9 Chapter-1: Profile of the Firm/Company
10 Chapter-2: Environmental Analysis
11 Chapter-3: Data Presentation& Analysis
12 Chapter-4: Summary & Conclusions
13 References/Bibliography
14 Appendices

FORMAT FOR LIST OF TABLES/FIGURES/ SYMBOLS/ABBREVIATIONS

LIST OF TABLES
Table No Title Page No
1 Number of Employees in Organisation ABC
2

LIST OF FIGURES
Figure No Title Page No
1 Sales Figures of ABC Company for 2002-2006
2

LISTABLE OF SYMBOLS
S No Symbol Nomenclature & Meaning
1  Sigma (Summation)
2 @ At the rate

LISTABLE OF ABBREVIATIONS

S No Abbreviated Name Full Name

1 CRM Customer Relationship Management

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2 EPS Earnings Per Share

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