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  • Ipsos YouTube Ad Effectiveness

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    Ipsos has over 10 years of experience conducting YouTube ad effectiveness research. They use a controlled online survey environment to test YouTube ads, ad formats, and contextual targeting. Respondents are redirected to a browser-based YouTube environment within the survey where they can search and view videos as normal, but see the test ads instead of regular ads. Metrics like awareness and purchase intent are measured before and after exposure and results can be analyzed by demographics. The randomized test design ensures any effects can be attributed to ad exposure alone.

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    Ipsos-YouTube-Ad-Effectiveness

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    Ipsos has over 10 years of experience conducting YouTube ad effectiveness research. They use a controlled online survey environment to test YouTube ads, ad formats, and contextual targeting. Respondents are redirected to a browser-based YouTube environment within the survey where they can search and view videos as normal, but see the test ads instead of regular ads. Metrics like awareness and purchase intent are measured before and after exposure and results can be analyzed by demographics. The randomized test design ensures any effects can be attributed to ad exposure alone.

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    © All Rights Reserved
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    4 views1 page

    Ipsos YouTube Ad Effectiveness

    Uploaded by

    Movie Man
    Ipsos has over 10 years of experience conducting YouTube ad effectiveness research. They use a controlled online survey environment to test YouTube ads, ad formats, and contextual targeting. Respondents are redirected to a browser-based YouTube environment within the survey where they can search and view videos as normal, but see the test ads instead of regular ads. Metrics like awareness and purchase intent are measured before and after exposure and results can be analyzed by demographics. The randomized test design ensures any effects can be attributed to ad exposure alone.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    YouTube Ad Effectiveness

    Research
    The YouTube platform offers advertisers a unique platform to communicate their brand
    proposition. The Ipsos YouTube Ad Effectiveness research methodology provides a cutting-edge
    solution to test any YouTube ad type, creative and contextual targeting in a controlled online
    survey environment. Ipsos has over 10 years experience running YouTube ad effectiveness
    research which allows us to offer expert consultation in design and interpretation of results.

    Realistic Test Environment Pre-roll TrV, bumper ads etc.

    Ad exposure is done in a browser-based YouTube environment that is accessed


    via a redirect from the online survey. The respondent can search for any
    content category or video as they typically would and Ipsos dynamically
    replaces the advertising normally shown on YouTube with specific test ads for
    the research. After the browsing session, the respondent is redirected back to
    the survey and completes the remaining content.

    Flexible Targets, Customizable Metrics and Fast Turnaround


    Ipsos has access to millions of online panelists around the world and can deliver the test to specific
    demographics and psychographics. The post-exposure survey typically contains funnel metrics, such as
    awareness and purchase intent, but can be customized to include any metrics to compare exposed and
    unexposed audiences. A full report with key findings and recommendations can be delivered in as little as 3
    weeks from kick off.

    Browser based YouTube that is live


    Online Survey Follow-Up
    Screening
    and searchable allowing respondents to Survey
    view their favorite videos

    Experimental Design Gives Confidence Examples of Business Questions


    in Results
    v
    That Can Be Addressed
    Ipsos uses random assignment to test/control cells • What impact do different ad formats have on the
    and maintains full control of exposed and un-exposed effectiveness of my campaign (e.g. TrVvs, bumper
    demographic make-up etc. to ensure that any impact etc.)?
    can be attributed to ad exposure alone. • How is the campaign impact different by the context
    my ad is shown in (e.g. GP video)?

    Test Group Control Group • What is the impact of variations in the presentation
    Ad Exposed Un Exposed Baseline of my ad (e.g. ad sequencing)?

    For more information Par Ljungstrom


    please contact: par.ljungstrom@ipsos.com
    © Ipsos 2020

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