#1

Brand
Claims
Overview

According to Euromonitor, the world’s leading provider of strategic

market research, Herbalife is the #1 brand in the world in six important
categories. Here you will find a brief overview, the six claims, and
guidelines to follow when using this valuable data in your business.
Search #Number1 in the Resource Centre for additional tools, including
a PowerPoint presentation to share with members of your organization.

What Are the #1 Brand Claims?

The six #1 brand claims are based on data compiled by Euromonitor and cover most of
our major product categories. They can be used whenever you are marketing Herbalife and
Herbalife® products, whether in person with customers, in Nutrition Clubs or at events, or on
social media.

Why Should I Use the #1 Brand Claims?

These claims provided by Euromonitor help substantiate the superior value of the Herbalife
brand and products and illustrate the difference between us and our competitors. They also
help build trust and confidence within your own organizations and with potential Distributors,
Preferred Customers and customers.

What Is Euromonitor?
Euromonitor is the world’s leading provider of strategic market research. Each year, they
provide Herbalife claims based on business results.
#1
Brand
Claims
Overview

Dos and Don'ts

Always use claims exactly Never use an expired claim.

as written by Euromonitor. The claims in this document
No changes are allowed. expire April 6, 2024. Visit
the Resource Centre for new
claims after that date.

Always include the

footnote for each claim
in a legible size.
Always make sure the
claim you use is approved for
the product you are referencing.
See previous claims section
for the defined categories.
Never use an inappropriate
claim. For example, don’t use
“The World's #1 Health Shake”
when talking about an
Outer Nutrition product.
Following these rules is important because
if you don't, Herbalife might lose the ability
to make these claims at all – and that means
you would, too.

Always consider using

Euromonitor claims to help
build trust and confidence in
Herbalife and its products.
 #1 Brand Claims
Overview
Current Euromonitor Claims
(Valid through April 6, 2024)

1 Herbalife is the #1 brand in the world in weight management and wellbeing.

Footnote: Source Euromonitor International Limited; per Consumer Health 2023ed, weight management and wellbeing definition;
combined % RSP share GBO, 2022 data.
Use with Weight Management and Wellbeing/Vitamin and Dietary Supplement (VDS) products.
2 The World's #1 Health Shake*
Alternate phrasing: Herbalife is the #1 brand in the world in Health Shakes*
Footnote: Source Euromonitor International Limited; per Consumer Health 2023ed, Health Shake as per sports protein powder, sports
protein RTDs, meal replacement, supplement nutrition drinks and protein supplements, combined % RSP share GBO, 2022 data.
*To be used in conjunction with Herbalife branding. (Asterisk is NOT necessary on materials and only here for reference to this note)
Use with Sports Protein Powder, Meal Replacement and Protein Supplement products.
3 Herbalife is the #1 brand in the world in meal replacements and protein
supplements combined.
Footnote: Source Euromonitor International Limited; per Consumer Health 2023ed, meal replacement and protein supplements
definitions; combined % RSP share GBO, 2022 data.
Used with Meal Replacement and Protein Supplement products.
4 Herbalife is the #1 brand in the world in active and lifestyle nutrition.
Footnote: Source Euromonitor International Limited; per Consumer Health 2023ed, active and lifestyle nutrition defined as weight
management and wellbeing, sports nutrition, and vitamins and dietary supplements definitions; combined % RSP share GBO, 2022 data.
Use with Weight Management, Wellbeing/VDS and Sports Nutrition products.

5 Herbalife is the #1 brand in the world in weight management.

Footnote: Source Euromonitor International Limited; per Consumer Health 2023ed, weight management and wellbeing category
definition; % RSP share GBO, 2022 data.
Use with Weight Management and Wellbeing/VDS products.
6 Herbalife is the #1 brand in the world in meal replacements.
Footnote: Source Euromonitor International Limited; per Consumer Health 2023ed, meal replacement category definition;
% RSP share GBO, 2022 data.
Use with Meal Replacement products.

To download additional tools, including a PowerPoint presentation

to use when discussing Euromonitor claims with members of your
organization, search the phrase #Number1 in the Resource Centre.

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