Title: A Critical Evaluation of BRAC's Strategy: An In-depth Analysis through Strategic Frameworks

1. Introduction

BRAC, one of the world's largest non-governmental development organizations, has garnered
international acclaim for its comprehensive approach to poverty alleviation and social development.
This report critically evaluates BRAC's strategy using various models and frameworks explored in the
module, as outlined in Whittington, Angwin, Regner, Johnson, and Scholes' (2022) "Exploring Strategy."
By delving into the strategic intricacies of BRAC, this analysis aims to shed light on the organization's
strengths, weaknesses, opportunities, and threats, as well as to offer insights into potential areas for
improvement.

2. Overview of BRAC's Strategy

BRAC's strategy revolves around multifaceted interventions in education, healthcare, social and
economic development, and humanitarian response. The organization operates in numerous countries,
focusing on empowering marginalized communities and ensuring sustainable development. Before
dissecting BRAC's strategy, it is essential to understand the strategic context within which the
organization operates.

3. Application of Strategy Clock Model

One of the fundamental frameworks discussed in the module is the Strategy Clock model, which helps
assess competitive advantage. Applying this model to BRAC's strategy reveals its positioning in the
market and the unique value proposition it offers. BRAC's low-cost approach, combined with a broad
differentiator strategy, has enabled the organization to cater to a vast segment of society while
maintaining operational efficiency.

4. Resource-Based View (RBV) Analysis

The Resource-Based View (RBV) analysis, as explored in Whittington et al., allows a deep dive into
BRAC's internal capabilities and resources. Evaluating BRAC's resources, including its extensive network,
skilled workforce, and diverse funding sources, provides valuable insights into the organization's
competitive advantage. Moreover, the analysis highlights the necessity of leveraging these resources
effectively to sustain long-term growth and impact.

5. PESTEL Analysis

A PESTEL analysis (Political, Economic, Social, Technological, Environmental, and Legal) is crucial in
understanding the external factors influencing an organization's strategy. BRAC operates in diverse
socio-political environments, and a comprehensive PESTEL analysis offers a nuanced perspective on the
challenges and opportunities it faces. This analysis also sheds light on how BRAC adapts its strategies in
response to changing external dynamics, showcasing its strategic agility.

6. Porter's Five Forces Analysis

Porter's Five Forces framework provides a systematic evaluation of the industry's competitive forces.
Analyzing BRAC through this lens illuminates the bargaining power of suppliers and buyers, the threat of
new entrants, the threat of substitutes, and the intensity of competitive rivalry. This analysis elucidates
the resilience of BRAC's strategy against external market pressures and highlights areas where strategic
adjustments might be necessary.

7. Cultural Web Analysis

The Cultural Web framework, an integral part of organizational analysis, delves into the underlying
cultural elements shaping an organization's strategy. Applying this framework to BRAC unveils the
organization's shared beliefs, values, rituals, and symbols, offering insights into its corporate culture.
Understanding BRAC's cultural web is crucial in comprehending the organization's decision-making
processes, leadership styles, and overall strategic direction.

8. Evaluation of BRAC's Social Innovation

BRAC's strategy is marked by its innovative social interventions, including microfinance, education for
the underprivileged, and healthcare services. By evaluating these initiatives through the lens of social
innovation frameworks, this analysis explores the effectiveness of BRAC's approach in addressing social
challenges. Assessing the scalability, sustainability, and societal impact of these innovations provides a
comprehensive view of BRAC's contributions to social change.
9. Recommendations for Strategic Enhancement

Based on the critical evaluation, several recommendations emerge for enhancing BRAC's strategy:

Strengthening Technological Integration: Given the evolving technological landscape, BRAC could benefit
from enhanced technological integration across its programs. This would improve operational efficiency,
data management, and outreach.

Diversifying Funding Sources: To mitigate financial risks, BRAC should explore diversified funding
sources, including partnerships with corporate entities, impact investors, and social enterprises. This
approach would reduce dependency on traditional funding channels and provide a stable financial base.

Enhancing Cultural Diversity and Inclusion: Embracing cultural diversity within the organization can
foster creativity and innovation. BRAC should focus on creating an inclusive work environment that
values diversity, encouraging the exchange of ideas and perspectives.

Investing in Skill Development: Continuous skill development programs for BRAC's workforce can
enhance their effectiveness in executing the organization's mission. Training in areas such as leadership,
project management, and digital literacy can bolster the capabilities of the team.

Expanding Research and Development: Investing in research and development initiatives can lead to the
creation of innovative solutions tailored to the specific needs of the communities BRAC serves.
Research-driven strategies can ensure the organization remains at the forefront of social development
innovations.

10. Conclusion

In conclusion, BRAC's strategy, when viewed through the strategic frameworks explored in this module,
reveals a complex tapestry of strengths, weaknesses, opportunities, and threats. The organization's
ability to balance cost-efficiency with differentiation, leverage internal resources, adapt to external
changes, and foster a culture of innovation underscores its strategic prowess. However, the ever-
changing global landscape necessitates continuous strategic evolution.
By implementing the recommended enhancements and remaining agile in response to emerging
challenges, BRAC can further solidify its position as a trailblazer in the realm of social development. This
critical evaluation not only provides valuable insights for BRAC but also serves as a learning opportunity
for other organizations striving to make a lasting impact on society through strategic initiatives.