IE144- Information Systems

The Business Model Canvas: Public Transportation

Dela Cruz, Neichole Andrey
Aguelera, Carl Vincent
Maligaya, Justin Rhey
BSIE 4B
Table of Contents:
I. Introduction to the Business
II. The Business Model Canvas
2.1 The Business Model Canvas Table
2.3 The Business Model Canvas Figure
III. Conclusion and Significance of the Canvas
I. Introduction to the Business
Loki Express is a solared powered public bus company
envisioned to innovate the existing system of bus companies today. It
aims to connect innovation and sustainability in the realm of public
transportation. As a pioneering force in the industry, the company is
dedicated to revolutionising urban mobility through our fleet of
state-of-the-art solar-powered buses. Our commitment to
environmental stewardship and cutting-edge technology sets us apart
in the quest for a cleaner, greener future.

Key Features Loki Express’s Solar-Powered Buses:

Solar Integration. Our buses are equipped with
cutting-edge solar panels that harness the power of the sun to
generate clean energy, significantly reducing dependence on
traditional fuel sources.
Smart Connectivity. Embracing the digital age, our
buses come with advanced connectivity features, allowing
passengers to stay connected, access real-time information, and
enjoy a modern commuting experience.
System Operational Routes. Loki Express has Industrial
Engineers that monitor their route, if the ETA gets slower, the
IEs will compute and integrate a new route so that they will be
on their arrival places on time.
Pre-Booking and Reservation. Loki Express comes
with a digital app that lets passengers choose their ETA, ticket
seats and even the type of bus they want to ride in.
Safety First. The safety of our passengers is our top
priority. Our buses are equipped with the latest safety
technologies, including collision avoidance systems, emergency
braking, and comprehensive monitoring systems.
 Comfort and Design. prioritise passenger comfort with
ergonomic seating, climate control, and spacious interiors. The
design of our buses reflects a modern and sleek aesthetic,
enhancing the overall commuting experience.
Environmental Impact. Contributes to a significant
reduction in carbon emissions. Our solar-powered buses play a
crucial role in combating climate change and promoting a
sustainable future for generations to come.

II. The Business Model Canvas

Table 1. Loki Express’s Business Model Canvas

Loki Express Business Model

Key Partners ● Government agencies

● Municipality agencies and
authorities
● Infrastructure Providers (bus
terminals)

Key Activities ● Operational Passenger

Transportation
● Online Ticketing and Reservations
● Fleet Management
● Online Customer Service and
Evaluation
● Safety and Compliance
● Timely Departure and Arrivals
● Ergonomics for Comfort
● Environmental Sustainability (Solar
Powered Buses)

Key Resources ● Financial

● Fleet of Buses
● Fuel and Energy Sources
● Infrastructure and Bus stops
● Skilled Driver
● Depots and Maintenance Facilities
● Partnership and Collaborations
● Data and Analytics
Value Propositions ● Accessible Transportation
● Convenient and affordable
transportation
● Safety and Comfort
● Transportation with high service
quality
● Timely and fast transportation
● Free WiFi
● Online Payment system or punch
card
● Passengers will be able to access
GPS tracking information about the
bus's current location

Customer Relationships ● Booking and Reservation System

● Customer Data Management
● Communication Channels
● Feedback and Surveys
● Loyalty Programs
● Real Time Tracking and Updates
● Customer Support
● Analytics and Reporting
● Training and Support

Channels ● Official Website

● Customer Service and Hotline
● Mobile Apps
● Social Media
● Physical Stations
● Digital Displays / Signage

Customer Segments ● Commuters

● Tourists
● User with privileged access
(veterans, elders, person with
disabilities, and students)
● Low-income individuals
● Private and public organisations

Cost Structure ● Initial Investment

● Charging Infrastructure
● Operational Costs
● Training and Implementation
● Insurance
● Regulatory Compliance
 ● Marketing and Promotion
● Innovation Costs
● Environmental Compliance

Revenue Streams ● Fare Collection

● Advertising
● Government Subsidies
● Contracted Services
● Partnership
● Transportation Cards and Smart
Ticketing
● Parcel Delivery Services

Figure 2. Loki Express Business Model Canvas

III. Conclusion and Significance of the Business Model Canvas

The Business Model Canvas (BMC) serves as a strategic
management tool, offering a visual framework for the development,
description, and analysis of a business model. Comprising nine key
building blocks, each representing a fundamental aspect of a business,
this canvas simplifies intricate business models in a visual format. This
visual simplicity aids stakeholders, team members, and investors in
swiftly grasping the essential elements of the business. Moreover,
collaboration is integral to both new businesses and industrial
engineering projects. The BMC functions as a facilitative tool for
fostering collaboration among team members, investors, and other
stakeholders. It achieves this by establishing a shared understanding
of the business model. The canvas not only encourages strategic
thinking but also facilitates effective communication, providing a
structured approach to construct and optimise business models. Its
adaptability proves particularly advantageous in navigating the dynamic
and evolving nature of these fields.