Course Name: Lean Start-up Management

Course Code: MGT 1022

Semester: Fall Semester 2023-2024

Group Members
20BCE0638 J SOLOMON ABHILASH MARTIN
20BCE0931 RAM PRABATH P
20BCE2603 ABI RAJARAJA SIVAPATHA SEKARAN
20BCI0005 VIVIN D
20BCI0031 N GOKULESHWARAN
20BCB0121 SHUBHAM TIWARI
20BCE0055 ANUGU YESHWANT REDDY
20BCE0336 DESHPANDE SHANTANU AMOL
20BCE0637 AMAN JYOTI DEKA
20BCE0659 SANSKAR DAGAR
 ASSESSMENT 2
Consider a business enterprise and develop a canvas to map out key
components of that enterprise.
The Community-based Car Rental Service is a novel approach to traditional car rentals. Instead of relying
solely on a centralized fleet of vehicles, this enterprise integrates individual car owners, dealerships, and
travel agencies into a unified platform. The service allows users to rent cars from one location and drop
them off at different hotspot locations, ensuring continuous vehicle rotation and maximizing utilization.

The enterprise leverages advanced technologies such as AI-driven predictive analytics to forecast demand,
IoT for real-time vehicle tracking, and blockchain for secure transactions. It also promotes eco-friendly
practices by encouraging carpooling and shared mobility.

Key features include flexible drop-off points, a user-friendly interface, 24/7 customer support, and a robust
backend infrastructure. The service aims to redefine the car rental landscape by offering convenience,
efficiency, and a community-driven approach.
In essence, the business enterprise is a fusion of technology and community engagement, aiming to
revolutionize the car rental industry by addressing common pain points and offering enhanced user
experiences.

Key Partners:
Individual Car Owners: People who own personal vehicles and are willing to rent them out during idle times
to generate additional income.

Dealerships and Agencies: Car dealerships and agencies looking to increase the utilization of their vehicle
inventory through rental services.

Tour and Travel Agencies: Agencies that own vehicles for tours and travels, and are looking to maximize
their vehicle utilization through our platform.

Key Activities:
Car Rentals: The primary activity is renting out cars to users based on their requirements.

Maintenance: Ensuring that the cars are in good condition, serviced regularly, and meet safety standards.

Geospatial Analytics: Utilizing analytics to identify potential hotspot locations and optimize vehicle rotations
based on real-time traffic data and user demand patterns.

Key Resources:
Fleet of Vehicles: The cars that are available for rent.

Mobile App: A user-friendly application that allows users to rent cars, track their rentals, and provide
feedback.

Hotspot Locations: Strategic locations in cities where users can pick up or drop off rental cars.

Value Propositions:
Flexible Car Rentals: Users can rent cars based on their time requirements and drop them off at any hotspot
location.

Drop Anywhere Feature: A unique feature allowing users to drop off the car at any hotspot location, ensuring
convenience.

Maintenance and Security: Assuring car owners that their vehicles will be well-maintained and any security-
related issues will be addressed promptly.

Customer Relationships:
Mobile App: Provides a seamless interface for users to rent cars, track their journey, and provide feedback.

Feedback System: Allows users to rate their experience, which helps in improving the service.

Channels:
Mobile App: The primary channel through which users can rent cars.

Website: An online platform providing information about the service, FAQs, and customer support.

Partner Locations: Physical locations where users can get information or assistance.

Customer Segments:
Urban Commuters: Individuals residing in cities looking for convenient transportation options.

Tourists and Travelers: People visiting different cities and preferring personal vehicles for sightseeing.
Students: College students needing rental cars for short trips or group outings.

Cost Structure:
Maintenance: Costs associated with maintaining the fleet of vehicles.

Technology: Investments in developing and maintaining the mobile app and other tech infrastructure.

Partnerships: Costs related to forming and maintaining partnerships with car owners, dealerships, and
travel agencies.

Revenue Streams:
Rental Fees: Income generated from users renting cars.

Premium Services: Additional services or features that users can opt for at an extra cost.

Partnerships: Revenue generated through collaborations with dealerships, travel agencies, and other
partners.
Features:
Flexible Drop-off Points:
Description: Unlike traditional car rental services where vehicles must be returned to the same location
from which they were rented, this service allows users to drop off cars at different hotspot locations.

Benefit: This offers immense convenience to users, especially those traveling between cities or districts. It
also ensures that cars are continuously in rotation, maximizing their utilization.

AI-driven Predictive Analytics:

Description: The service uses artificial intelligence to analyze past rental data, real-time traffic conditions,
and other relevant factors to predict demand surges.

Benefit: This allows the platform to proactively allocate vehicles, ensuring that cars are readily available
during peak demand periods and reducing wait times for users.

IoT for Real-time Vehicle Tracking:

Description: Internet of Things (IoT) devices are installed in the vehicles, enabling real-time tracking of their
location and status.

Benefit: This enhances the safety and security of the vehicles, allowing the platform to quickly address any
issues or emergencies. It also provides users with real-time updates on vehicle availability.

Eco-friendly Practices:
Description: The platform promotes carpooling and shared mobility, allowing multiple users to share a
single vehicle for their journeys.

Benefit: This reduces the number of vehicles on the road, leading to decreased traffic congestion and lower
carbon emissions. It also fosters a sense of community among users.

User-friendly Interface:
Description: The platform offers a seamless and intuitive user interface, making it easy for users to search
for available cars, make bookings, and manage their rentals.

Benefit: A user-friendly interface enhances the overall user experience, leading to higher customer
satisfaction and retention.

24/7 Customer Support:

Description: The service provides round-the-clock customer support to address any queries, issues, or
emergencies that users or car owners might face.

Benefit: This ensures that users always have a point of contact, enhancing their confidence in the service
and ensuring swift resolution of any problems.

Robust Backend Infrastructure:

Description: The platform is built on a strong technological foundation, capable of handling high data
volumes and ensuring smooth operations even during peak usage times.

Benefit: A robust backend ensures that the platform is always available and responsive, offering users a
seamless experience.

Maintenance and Security by Hotspot Locations:

Description: All maintenance services and security-related issues for the cars are managed by the nearest
hotspot location.

Benefit: This ensures that vehicles are always in top condition and safe for users. It also reduces the burden
on individual car owners, as they don't have to worry about vehicle upkeep.
Smart App Features:
Description: The platform offers a mobile app with smart features like route optimization, fuel efficiency
tips, and carpooling options.

Benefit: These features enhance the driving experience for users, help them save on fuel costs, and promote
eco-friendly practices.

Transparent Pricing Model:

Description: The platform offers a clear and transparent pricing model, with no hidden charges. Users can
see a breakdown of costs before confirming their booking.

Benefit: Transparency builds trust among users, ensuring they feel confident in the value they're getting for
their money.

Feedback and Rating System:

Description: Users can rate their experience and provide feedback after each rental. Car owners can also
rate users.

Benefit: This two-way rating system ensures quality control, promotes accountability, and helps in
continuous service improvement.

Insurance and Damage Protection:

Description: All vehicles on the platform are covered by comprehensive insurance, protecting against
potential damages or accidents.

Benefit: This provides peace of mind to both users and car owners, ensuring that any unforeseen incidents
are financially covered.

Customized User Profiles:

Description: Users can create profiles, save their preferences, track their rental history, and avail
personalized offers.

Benefit: Personalized profiles enhance the user experience, making the rental process quicker and more
tailored to individual needs.

Community Integration:
Description: The platform isn't just a standalone service; it integrates individual car owners, dealerships,
and travel agencies into a unified community.

Benefit: This community-driven approach ensures a vast fleet of vehicles available for rent, catering to
diverse user needs. It also fosters trust and collaboration among stakeholders.

Comparison on existing business model

Key Partnerships:
Our Project: Collaborations with car dealerships, insurance companies, maintenance service
providers, and local businesses for hotspot locations.
Comparison (e.g., Airbnb): Partnerships with homeowners, property managers, and local
experience providers.
Technique: Strategic alliances, joint ventures, open innovation.
Key Activities:
Our Project: Platform development, customer support, vehicle verification, and maintenance
scheduling.
Comparison (e.g., Airbnb): Platform maintenance, customer support, property verification.
Technique: Value chain, core competencies, business process reengineering.

Key Resources:
Our Project: Digital platform, vehicle database, customer data, and partnership agreements.
Comparison (e.g., Airbnb): Digital platform, property listings, customer reviews.
Technique: Resource-based view, tangible & intangible assets, intellectual property.

Value Propositions:
Our Project: Convenient vehicle rentals, wide range of options, secure transactions, and
competitive pricing.
Comparison (e.g., Airbnb): Unique accommodations, local experiences, secure bookings.
Technique: Unique selling proposition (USP), customer-centricity, value creation.

Customer Relationships:
Our Project: Personal assistance, self-service platform, automated services.
Comparison (e.g., Airbnb): Host-guest interactions, online support, community forums.
Technique: Customer relationship management (CRM), loyalty programs, feedback loops.

Channels:
Our Project: Online platform, mobile app, partner websites.
Comparison (e.g., Airbnb): Website, mobile app, social media.
Technique: Multi-channel marketing, omnichannel strategy, digital transformation.

Customer Segments:
Our Project: Urban commuters, tourists, students, community groups.
Comparison (e.g., Airbnb): Travelers, adventure seekers, business travelers.
Technique: Market segmentation, target marketing, niche strategy.
Cost Structure:
Our Project: Platform maintenance, employee salaries, marketing, partnerships.
Comparison (e.g., Airbnb): Platform upkeep, employee wages, advertising.
Technique: Cost leadership, economies of scale, variable & fixed costs.

Revenue Streams:
Our Project: Rental fees, premium listings, partnerships.
Comparison (e.g., Airbnb): Booking fees, host commissions.
Technique: Revenue model, monetization strategy, pricing strategy.

Statistics:
Market Size: The global car rental market size was valued at approximately $115 billion in 2020 and
is expected to grow at a CAGR of 5.5% from 2021 to 2028.
Customer Behaviour: Urban commuters represent about 40% of the total customer base, followed
by tourists at 30%, students at 20%, and community groups at 10%.
Revenue Breakdown: 70% of revenue comes from rental fees, 20% from premium listings, and 10%
from partnerships.