CASE ANALYSIS 1

STEVE JOBS AND APPLE INC.

STEVE JOBS CO-FOUNDED APPLE INC. AND PLAYED A PIVOTAL ROLE IN TRANSFORMING THE
COMPANY INTO ONE OF THE MOST SUCCESSFUL AND INNOVATIVE TECHNOLOGY
COMPANIES IN THE WORLD. JOBS EXEMPLIFIED THE ENTREPRENEURIAL MINDSET THROUGH
HIS VISION, RISK -TAKING, AND RELENTLESS PURSUIT OF EXCELLENCE. DESPITE FACING
SETBACKS, SUCH AS HIS DEPARTURE FROM APPLE IN THE 1980S, HE DEMONSTRATED
RESILIENCE AND RETURNED TO THE COMPANY TO LEAD IT TO UNPRECEDENTED SUCCESS
WITH THE LAUNCH OF ICONIC PRODUCTS LIKE THE IPHONE, IPAD, AND MACBOOK.

CASE ANALYSIS 2

ELON MUSK AND SPACEX

ELON MUSK, THE CO-FOUNDER OF SPACEX, HAS SHOWN A STRONG ENTREPRENEURIAL

MINDSET THROUGHOUT HIS C AREER. WITH A VISION TO REVOLUTIONIZE SPACE
EXPLORATION AND MAKE HUMANITY A MULTI - PLANETARY SPECIES, MUSK TOOK ON THE
CHALLENGE OF DEVELOPING COST - EFFECTIVE ROCKETS AND SPACECRAFT. DESPITE
NUMEROUS FAILURES, INCLUDING MULTIPLE ROCKET LAUNCH FAILURES, HE PE RSISTED AND
ITERATED UNTIL SPACEX ACHIEVED SIGNIFICANT MILESTONES SUCH AS BECOMING THE FIRST
PRIVATELY-FUNDED COMPANY TO LAUNCH A SPACECRAFT INTO ORBIT AND SUCCESSFULLY
LANDING REUSABLE ROCKETS.

CASE ANALYSIS 3

SARA BLAKELY AND SPANX

SARA BLAKELY FOUNDED SPANX, A COMPANY THAT REVOLUTIONIZED THE

SHAPEWEAR INDUSTRY. BLAKELY'S ENTREPRENEURIAL MINDSET IS CHARACTERIZED BY HER
CREATIVITY, DETERMINATION, AND ABILITY TO IDENTIFY MARKET GAPS. STARTING WITH JUST
$5,000 IN SAVINGS, SHE DESIGNED AND PATENTED A UNIQUE FOOTLESS PANTYHOSE
PRODUCT, AND THROUGH PERSISTENCE AND INNOVATIVE MARKETING STRATEGIES, SHE
TURNED SPANX INTO A GLOBAL BRAND WITH SALES EXCEEDING $400 MILLION ANNUALLY.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

 CASE ANALYSIS 4

MARK ZUCKERBERG AND FACEBOOK

MARK ZUCKERBERG'S ENTREPRENEURIAL MINDSET IS EVIDENT IN HIS FOUNDING OF

FACEBOOK, THE SOCIAL MEDIA GIANT THAT NOW BOASTS BILLIONS OF USERS WORLDWIDE.
FROM ITS EARLY DAYS AS A DORM -ROOM PROJECT, ZUCKERBERG EXHIBITED TRAITS SUCH
AS ADAPTABILITY, RESILIENCE, AND A RELENTLESS FOCUS ON GROWTH. DESPITE FACING
NUMEROUS LEGAL AND ETHICAL CHALLENGES ALONG THE WAY, HE CONTINUED TO
INNOVATE AND EXPAND THE PLATFORM, CONSTANTLY SEEKING NEW WAYS TO CONNECT
PEOPLE AND BUILD A GLOBAL COMMUNITY.

CASE ANALYSIS 5

OPRAH WINFREY AND OWN NETWORK

OPRAH WINFREY, A RENOWNED MEDIA MOGUL, IS AN EXEMPLARY EXAMPLE OF THE

ENTREPRENEURIAL MINDSET. IN 2011, SHE LAUNCHED THE OPRAH WINFREY NETWORK
(OWN), A CABLE CHANNEL FOCUSED ON INSPIRATIONAL PROGRAMMING. DESPITE INITIAL
CHALLENGES AND LOW RATINGS, WINFREY'S DETERMINATION AND PERSEVERANCE
ENABLED HER TO TURN THE NETWORK AROUND. SHE IMPLEMENTED STRATEGIC CHANGES,
INCLUDING BRINGING IN NEW SHOWS AND PARTNERING WITH PROMINENT PERSONALITIES,
EVENTUALLY LEADING TO ITS SUCCESS. WINFREY'S ABILITY TO ADAPT, TAKE CALCULATED
RISKS, AND LEVERAGE HER PERSONAL BRAND PLAYED A CRUCIAL ROLE IN THE
TRANSFORMATION OF OWN INTO A THRIVING TELEVISION NETWORK.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

 CASE ANALYSIS 1

APPLE INC. AND THE IPHONE – APPLE'S INTRODUCTION OF THE IPHONE IN 2007
REVOLUTIONIZED THE MOBILE PHONE INDUSTRY. BY COMBINING A TOUCH - SCREEN
INTERFACE, INTERNET CONNECTIVITY, AND A WIDE RANGE OF APPLICATIONS, APPLE
CREATED A NEW CATEGORY OF SMARTPHONES. THE IPHONE'S INNOVATIVE DESIGN AND
USER-FRIENDLY FEATURES SET A NEW STANDARD FOR MOBILE DEVICES, LEADING TO
WIDESPREAD ADOPTION AND INFLUENCING THE DEVELOPMENT OF SUBSEQUENT
SMARTPHONES.

CASE ANALYSIS 2

TESLA AND ELECTRIC VEHICLES – TESLA, FOUNDED BY ELON MUSK, HAS BEEN AT
THE FOREFRONT OF ELECTRIC VEHICLE (EV) INNOVATION. THE COMPANY INTRODUCED THE
TESLA ROADSTER IN 2008, FOLLOWED BY THE MODEL S, MODEL 3, AND MODEL X. TESLA'S
EVS OFFERED LONGER DRIVING RANGES, FASTER ACCELERATION, AND ADVANCED
AUTONOMOUS DRIVING CAPABILITIES, DISRUPTING THE TRADITIONAL AUTOMOTIVE
INDUSTRY AND ACCELERATING THE ADOPTION OF ELECTRIC VEHICLES WORLDWIDE.

CASE ANALYSIS 3

AIRBNB AND THE SHARING ECONOMY – AIRBNB IS A PLATFORM THAT ALLOWS

PEOPLE TO RENT OUT THEIR HOMES, APARTMENTS, OR ROOMS TO TRAVELERS. BY
LEVERAGING THE SHARING ECONOMY CONCEPT, AIRBNB DISRUPTED THE HOSPITALITY
INDUSTRY BY PROVIDING A UNIQUE AND COST -EFFECTIVE ALTERNATIVE TO TRADITIONAL
HOTELS. THROUGH ITS INNOVATIVE ONLINE PLATFORM, AIRBNB CREATED A MARKETPLACE
THAT CONNECTED TRAVELERS WITH A WIDE RANGE OF ACCOMMODATIONS, ENABLING
HOMEOWNERS TO MONETIZE THEIR UNUSED SPACE.

CASE ANALYSIS 4

NETFLIX AND STREAMING SERVICES – NETFLIX STARTED AS A DVD-BY-MAIL

RENTAL SERVICE BUT REVOLUTIONIZED THE ENTERTAINMENT INDUSTRY BY TRANSITIONING TO
A STREAMING MODEL. BY OFFERING A VAST LIBRARY OF MOVIES AND TV SHOWS ON-
DEMAND, NETFLIX DISRUPTED THE TRADITIONAL CABLE AND BROADCAST TELEVISION
MODEL. THE COMPANY INVESTED IN ORIGINAL CONTENT PRODUCTION, RESULTING IN
CRITICALLY ACCLAIMED SERIES LIKE "HOUSE OF CARDS" AND "STRANGER THINGS," LEADING
TO WIDESPREAD ADOPTION OF STREAMING SERVICES AND CHANGING THE WAY PEOPLE
CONSUME ENTERTAINMENT.

CASE ANALYSIS 5

GOOGLE AND SEARCH ENGINE INNOVATION – GOOGLE'S SEARCH ENGINE

INTRODUCED SEVERAL INNOVATIVE FEATURES THAT TRANSF ORMED THE WAY PEOPLE
ACCESS INFORMATION ONLINE. THE PAGERANK ALGORITHM, DEVELOPED BY LARRY PAGE
AND SERGEY BRIN, PROVIDED MORE RELEVANT SEARCH RESULTS BASED ON WEBSITE
POPULARITY AND RELEVANCE. GOOGLE ALSO INTRODUCED SERVICES LIKE GOOGLE MAPS,
GMAIL, AND G OOGLE DRIVE, EXPANDING ITS REACH BEYOND SEARCH AND BECOMING
AN INTEGRAL PART OF PEOPLE'S DIGITAL LIVES.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

 CASE ANALYSIS 1

APPLE IPHONE – APPLE REVOLUTIONIZED THE SMARTPHONE INDUSTRY WITH THE

LAUNCH OF THE IPHONE. BY COMBINING A SLEEK DESIGN, USER -FRIENDLY INTERFACE, AND
INNOVATIVE FEATURES, SUCH AS THE APP STORE AND MULTI - TOUCH SCREEN, APPLE
CREATED A GAME-CHANGING PRODUCT. THE IPHONE'S SUCCESS CAN BE ATTRIBUTED TO ITS
ABILITY TO INTEGRATE HARDWARE, SOFTWARE, AND SERVICES SEAMLESSLY, PROVIDING A
SUPERIOR USER EXPERIENCE.

CASE ANALYSIS 2

UBER – UBER DISRUPTED THE TRADITIONAL TAXI INDUSTRY BY INTRODUCING A

RIDE-HAILING SERVICE THAT CONNECTS PASSENGERS WITH DRIVERS THROUGH A MOBILE
APP. BY LEVERAGING THE POWER OF TECHNOLOGY AND DATA, UBER OFFERED A
CONVENIENT, RELIABLE, AND COST -EFFECTIVE TRANSPORTATION SOLUTION. THE
COMPANY'S SUCCESS LIES IN ITS ABILITY TO OPTIMIZE OPERATIONS, PROVIDE REAL-TIME
TRACKING, AND OFFER FLEXIBLE PAYMENT OPTIONS, ALL OF WHICH REVOLUTIONIZED THE
WAY PEOPLE COMMUTE.

CASE ANALYSIS 3

AIRBNB – AIRBNB TRANSFORMED THE HOSPITALITY INDUSTRY BY CREATING AN

ONLINE MARKETPLACE THAT ALLOWS HOMEOWNERS TO RENT OUT TH EIR PROPERTIES TO
TRAVELERS. BY PROVIDING A PLATFORM FOR EASY BOOKING, SECURE TRANSACTIONS, AND
USER REVIEWS, AIRBNB DISRUPTED THE TRADITIONAL HOTEL INDUSTRY. THE COMPANY'S
SUCCESS CAN BE ATTRIBUTED TO ITS ABILITY TO TAP INTO THE SHARING ECONOMY AND
OFFER UNIQUE, PERSONALIZED ACCOMMODATIONS AT COMPETITIVE PRICES.

CASE ANALYSIS 4

AMAZON PRIME – AMAZON PRIME IS A SUBSCRIPTION-BASED SERVICE OFFERED

BY AMAZON THAT PROVIDES CUSTOMERS WITH BENEFITS SUCH AS FREE TWO - DAY SHIPPING,
ACCESS TO STREAMING SERVICES LIKE PR IME VIDEO, AND EXCLUSIVE DEALS. AMAZON
PRIME'S SUCCESS LIES IN ITS ABILITY TO ENHANCE CUSTOMER LOYALTY, INCREASE
CONVENIENCE, AND OFFER A WIDE RANGE OF SERVICES BEYOND JUST E-COMMERCE. THE
SERVICE HAS HELPED AMAZON MAINTAIN A COMPETITIVE EDGE AND ATTRACT A LARGE
CUSTOMER BASE.

CASE ANALYSIS 5

TESLA MODEL S – TESLA'S MODEL S IS AN ALL-ELECTRIC LUXURY SEDAN THAT

HAS REVOLUTIONIZED THE AUTOMOTIVE INDUSTRY. WITH ITS LONG -RANGE CAPABILITIES,
HIGH PERFORMANCE, AND CUTTING -EDGE FEATURES LIKE AUTOPILOT, TESLA INTRODUCED
ELECTRIC VEHICLES AS A VIABLE AND DESIRABLE ALTERNATIVE TO TRADITIONAL GASOLINE -
POWERED CARS. THE MODEL S'S SUCCESS CAN BE ATTRIBUTED TO TESLA'S FOCUS ON
SUPERIOR BATTERY TECHNOLOGY, CHARGING INFRASTRUCTURE, AND CONSTANT
INNOVATION IN THE ELECTRIC VEHI CLE SPACE.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

PRODUCTS AND SERVICES

 CASE ANALYSIS 1

TECH STARTUP TEAM FORMATION – A GROUP OF ENTREPRENEURS FORMS A

TECH STARTUP AND GOES THROUGH A PROCESS OF IDENTIFYING ROLES, NETWORKING,
SCREENING CANDIDATES, AND ONBOARDING TO BUILD A DIVERSE AND SKILLED TEAM. THE
TEAM SUCCESSFULLY COLLABORATES, LEVERAGING THEIR EXPERTISE IN TECHNOLOGY,
MARKETING, DESIGN, AND PROJECT MANAGEMENT, LEADING TO RAPID PROGRESS,
FUNDING, AND ACHIEVING SIGNIFICANT MILESTONES.

CASE ANALYSIS 2

CROSS-FUNCTIONAL TEAM FORMATION IN A LARGE CORPORATION – A

MULTINATIONAL CORPORATION ASSEMBLES A CROSS -FUNCTIONAL TEAM COMPRISING
REPRESENTATIVES FROM ENGINEERING, MARKETING, FINANCE, AND OPERATIONS TO
DEVELOP A NEW PRODUCT. CLEAR ROLES AND RESPONSIBILITIES ARE DEFINED, TEAM-
BUILDING ACTIVITIES ARE CONDUCTED, AND PROJECT MANAGEMENT SUPPORT IS
PROVIDED. THE TEAM COLLABORATES EFFECTIVELY, LEVERAGING THEIR DIVERSE EXPERTISE
TO DEVELOP AND LAUNCH THE PRODUCT, RESULTING IN ACHIEVING BUSINESS OBJECTIVES
AND STRENGTHENING THE CORPORATION'S MARKET POSITION.

CASE ANALYSIS 3

NONPROFIT ORGANIZATION TEAM FORMATION – A NEWLY ESTABLISHED NONPROFIT

ORGANIZATION RECRUITS’ VOLUNTEERS PASSIONATE ABOUT
ENVIRONMENTAL CAUSES AND FORMS TEAMS FOCUSED ON OUTREACH, FUNDRAISING,
AND EDUCATIONAL PROGRAMS. THE TEAMS COLLABORATE EFFECTIVELY, ORGANIZING
IMPACTFUL CAMPAIGNS AND PROGRAMS, RESULTING IN POSITIVE ENVIRONMENTAL
OUTCOMES AND RECOGNITION FOR THE ORGANIZATION.

CASE ANALYSIS 4

VIRTUAL TEAM FORMATION IN A GLOBAL COMPANY – A MULTINATIONAL

CORPORATION FORMS A VIRTUAL TEAM COMPRISING EMPLOYEES FROM DIFFERENT
LOCATIONS TO WORK ON A SOFTWARE DEVELOPMENT PROJECT. THE TEAM UTILIZES
COMMUNICATION AND COLLABORATION TOOLS, ESTABLISHES NORMS FOR EFFICIENT
COLLABORATION, AND BUILDS TRU ST AND COHESION THROUGH VIRTUAL MEANS. DESPITE
GEOGRAPHICAL BARRIERS, THE TEAM SUCCESSFULLY DEVELOPS THE PROJECT, DELIVERING
A HIGH -QUALITY PRODUCT.

CASE ANALYSIS 5

ACADEMIC RESEARCH TEAM FORMATION – A UNIVERSITY RESEARCH

DEPARTMENT ASSEMBLES A MULTIDISCIPLI NARY TEAM TO ADDRESS A COMPLEX SCIENTIFIC
PROBLEM. THE TEAM COMPRISES RESEARCHERS WITH EXPERTISE FROM DIFFERENT
ACADEMIC DISCIPLINES AND COLLABORATES TO CONDUCT THE RESEARCH PROJECT. THEIR
COLLECTIVE KNOWLEDGE AND DIVERSE PERSPECTIVES CONTRIBUTE TO SOLVING THE
SCIENTIFIC PROBLEM AND ACHIEVING DESIRED RESEARCH OUTCOMES.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

TEAM FORMATION
 CASE ANALYSIS 1

E-COMMERCE RETAILER – XYZ ELECTRONICS, AN E-COMMERCE RETAILER,

FACED DECLINING CUSTOMER SATISFACTION AND INCREASED COMPLAINTS. THEY
CONDUCTED A CUSTOMER SURVEY, IMPLEMENTED A TICKETING SYSTEM, AND TRAINED THEIR
CUSTOMER SERVICE REPRESENTATIVES. BY ADDRESSING DELIVERY AND PRODUCT
INFORMATION ISSUES, THEY IMPROVED SATISFACTI ON AND REDUCED COMPLAINTS BY 30%.

CASE ANALYSIS 2

HOSPITALITY INDUSTRY – SUN RESORT & SPA, A LUXURY HOTEL, AIMED TO

ENHANCE GUEST EXPERIENCE AND LOYALTY. THEY GATHERED FEEDBACK THROUGH MARKET
RESEARCH, FOCUS GROUPS, AND TEST DRIVES. BY
IMPLEMENTING PERSONALI ZED SERVICES AND MAKING PRODUCT IMPROVEMENTS, THEY
INCREASED SALES BY 20% AND POSITIONED THEMSELVES AS A LEADING HOTEL IN THEIR
DESTINATION.

CASE ANALYSIS 3

AUTOMOTIVE MANUFACTURER – SPEED MOTORS, AN AUTOMOTIVE

MANUFACTURER, FACED DECLINING SALES. THEY CONDU CTED MARKET RESEARCH,
INTRODUCED NEW FEATURES, IMPROVED MATERIALS, AND ENHANCED DRIVING
EXPERIENCE. THE PRODUCT ENHANCEMENTS LED TO A 20% INCREASE IN SALES, ALLOWING
THEM TO REGAIN MARKET SHARE AND SOLIDIFY THEIR REPUTATION IN THE HIGH-
PERFORMANCE SPORTS CAR MARKET.

CASE ANALYSIS 4

AIRLINE INDUSTRY – SKYWINGS AIRLINES, AN INTERNATIONAL AIRLINE, AIMED

TO REDUCE CUSTOMER CHURN. THEY IMPLEMENTED A FREQUENT FLYER PROGRAM,
OFFERED PERSONALIZED BENEFITS, AND IMPROVED THEIR ONLINE BOOKING SYSTEM.
CUSTOMER RETENTION INCREASED BY 15%, AND THE IMPROVED BOOKING SYSTEM
ENHANCED CUSTOMER SATISFACTION.

CASE ANALYSIS 5

FINANCIAL SERVICES – SECURE BANK, A FINANCIAL INSTITUTION, SOUGHT TO

IMPROVE CUSTOMER ONBOARDING AND REDUCE DROP -OFF RATES. THEY IMPLEMENTED
AN ONLINE ACCOUNT O PENING PLATFORM, UTILIZED ELECTRONIC DOCUMENT
VERIFICATION, AND PROVIDED LIVE CHAT SUPPORT. THESE CHANGES REDUCED DROP-OFF
RATES BY 25% AND POSITIONED SECURE BANK AS A CUSTOMER-CENTRIC INSTITUTION WITH
STREAMLINED PROCESSES.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

 CASE ANALYSIS 1

APPLE INC. - SIMPLIFYING TECHNOLOGY: APPLE'S VALUE PROPOSITION REVOLVES AROUND

SIMPLIFYING TECHNOLOGY FOR THE AVERAGE CONSUMER. THEIR PRODUCTS, SUCH AS THE
IPHONE, IPAD, AND MAC, ARE KNOWN FOR THEIR USER-FRIENDLY INTERFACES, SLEEK
DESIGNS, AND SEAMLESS INTEGRATION. BY OFFERING INTUITIVE AND EASY-TO-USE DEVICES,
APPLE HAS BEEN ABLE TO DIFFERENTIATE ITSELF IN THE HIGHLY COMPETITIVE TECHNOLOGY
MARKET.

CASE ANALYSIS 2

TESLA INC. - SUSTAINABLE TRANSPORTATION: TESLA'S VALUE PROPOSITION CENTERS AROUND

SUSTAINABLE TRANSPORTATION. THEY MANUFACTURE ELECTRIC VEHICLES (EVS) THAT OFFER
ZERO -EMISSION DRIVING, LONG-RANGE CAPABILITIES, AND CUTTING-EDGE TECHNOLOGY.
TESLA'S CARS ARE DESIGNED TO PROVIDE A LUXURIOUS DRIVING EXPERIENCE WHILE
MINIMIZING ENVIRONMENTAL IMPACT, APPEALING TO ECO -CONSCIOUS CONSUMERS
LOOKING FOR AN ALTERNATIVE TO TRADITIONAL COMBUSTION ENGINE VEHICLES.

CASE ANALYSIS 3

AIRBNB - UNIQUE TRAVEL EXPERIENCES: AIRBNB'S VALUE PROPOSITION IS BASED ON

OFFERING UNIQUE TRAVEL EXPERIENCES. RATHER THAN TRADITIONAL HOTELS, AIRBNB
ALLOWS INDIVIDUALS TO RENT OUT THEIR HOMES, APARTMENTS, OR SPARE ROOMS TO
TRAVELERS. THIS PLATFORM ENABLES TOURISTS TO IMMERSE THEMSELVES IN LOCAL CULTURE
AND ENJOY A MORE
AUTHENTIC EXPERIENCE BY STAYING IN NON-TRADITIONAL ACCOMMODATIONS.

CASE ANALYSIS 4

DOLLAR SHAVE CLUB - CONVENIENCE AND AFFORDABILITY: DOLLAR SHAVE CLUB

DISRUPTED THE SHAVING INDUSTRY BY OFFERING A VALUE PROPOSITION CENTERED ON
CONVENI ENCE AND AFFORDABILITY. THEY PROVIDE SUBSCRIPTION-BASED RAZOR AND
GROOMING PRODUCT SERVICES DELIVERED DIRECTLY TO CUSTOMERS' DOORS AT A
FRACTION OF THE COST OF TRADITIONAL RAZOR BRANDS. BY ELIMINATING THE HASSLE OF
PURCHASING EXPENSIVE RAZORS AND MAKING SH AVING MORE AFFORDABLE, THEY
ATTRACTED A LARGE CUSTOMER BASE.

CASE ANALYSIS 5

WARBY PARKER - STYLISH AND AFFORDABLE EYEWEAR: WARBY PARKER'S VALUE

PROPOSITION IS TO OFFER STYLISH AND AFFORDABLE EYEWEAR. THEY DISRUPTED THE
EYEWEAR INDUSTRY BY PROVIDING HIGH -QUALITY PRESCRIPTION GLASSES AND
SUNGLASSES AT A LOWER PRICE POINT THAN TRADITIONAL RETAILERS. THEIR DIRECT-TO-
CONSUMER MODEL ELIMINATES UNNECESSARY MARKUPS, MAKING FASHIONABLE EYEWEAR
ACCESSIBLE TO A WIDER AUDIENCE.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

VALUE PROPOSITION
 CASE ANALYSIS 1

MARKET IDENTIFICATION – XYZ ELECTRONICS CONDUCTED MARKET RESEARCH,

CUSTOMER SURVEYS, FOCUS GROUPS, AND DATA ANALYSIS TO IDENTIFY NEW MARKET
OPPORTUNITIES. THEY IDENTIFIED TWO POTENTIAL MARKET SEGMENTS: AUDIOPHILES AND
FITNESS ENTHUSIASTS. XYZ ELECTRONICS DEVELOPED NEW PRODUCT LINES TARGETING THESE
SEGMENTS, RESULTING IN INCREASED SALES AND BRAND EXPANSION.

CASE ANALYSIS 2

MARKET PARALYSIS – ABC PHARMACEUTICALS EXPERIENCED MARKET

PARALYSIS IN LAUNCHING NEW PRODUCTS. TO OVERCOME THIS, THEY CONDUCTED
COMPETITIVE ANALYSIS, COLLABORATED WITH REGULATORY AGENCIES, FOCUSED ON
INNOVATION AND DIFFERENTIATION, AND
CONDUCTED MARKET TESTING. THESE STRATEGIES HELPED ABC PHARMACEUTICALS REGAIN
MOMENTUM IN PRODUCT LAUNCHES, RESULTING IN INCREASED MARKET SHARE AND
REVENUE GROWTH.

CASE ANALYSIS 3

MARKET IDENTIFICATION – XYZ CLOTHING CONDUCTED DEMOGRAPHIC

ANALYSIS, SOCIAL MEDIA LISTENING, AND INFLUENCER COLLABORATIONS TO IDENTIFY NEW
MARKET SEGMENTS. THEY IDENTIFIED SUSTAINABLE FASHION ADVOCATES, PETITE SIZING, AND
ATHLEISURE ENTHUSIASTS AS POTENTIAL CUSTOMER SEGMENTS. XYZ CLOTHING
SUCCESSFULLY LAUNCHED TARGETED PRODUCT LINES AND IMPLEMENTED MARKETING
STRATEGIES TO CATER TO THESE SEGMENTS, RESULTING IN INCREASED SALES AND BRAND
RECOGNITION.

CASE ANALYSIS 4

MARKET PARALYSIS – ABC AUTOMOTIVE ANALYZED CUSTOMER FEEDBACK,

LAUNCHED QUALITY IMPROVEMENT INITIATIVES, ADJUSTED PRICING STRATEGIES, AND
ENHANCED THE OVERALL CUSTOMER EXPERIENCE. THESE EFFORTS LED TO IMPROVED
PRODUCT QUALITY, CUSTOMER SATISFACTION, AND INCREASED SALES, ENABLING ABC
AUTOMOTIVE TO OVERCOME MARKET PARALYSIS AND STRENGTHEN THEIR COMPETITIVE
POSITION.

CASE ANALYSIS 5

MARKET IDENTIFICATION – XYZ FOOD DELIVERY AIMED TO EXPAND ITS

CUSTOMER BASE IN A COMPETITIVE MARKET. THROUGH MARKET RESEARCH AND ANALYSIS,
THEY IDENTIFIED NEW MARKET SEGMENTS AND TAILORED THEIR SERVICES TO MEET THEIR
NEEDS. BY TARGETING SPECIFIC CUSTOMER SEGMENTS, SUCH AS BUSY PROFESSIONALS,
HEALTH -CONSCIOUS INDIVIDUALS, AND FAMILIES, XYZ FOOD DELIVERY SUCCESSFULLY
INCREASED THEIR CUSTOMER BASE AND REVENUE.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

MARKET ID. AND PARALYSIS

 CASE ANALYSIS 1

APPLE INC. - DIFFERENTIATION STRATEGY

APPLE INC. IS KNOWN FOR ITS ABILITY TO CREATE A COMPETITIVE ADVANTAGE THROUGH
PRODUCT DIFFERENTIATION. ONE EXAMPLE IS THE LAUNCH OF THE IPHONE IN 2007. AT THAT
TIME, SMARTPHONES WERE MOSTLY TARGETED AT BUSINESS USERS AND HAD PHYSICAL
KEYBOARDS. APPLE INTRODUCED A TOUCHSCREEN INTERFACE WITH INTUITIVE GESTURES, A
SLEEK DESIGN, AND A USER-FRIENDLY OPERATING SYSTEM. THIS COMBINATION OF
HARDWARE AND SOFTWARE INNOVATION SET APPLE APART FROM ITS COMPETITORS AND
CREATED A SIGNIFICANT COMPETITIVE ADVANTAGE. THE COMPANY CONTINUED TO
DIFFERENTIATE ITS PRODUCTS THROUGH SEAMLESS INTEGRATION WITH OTHER APPLE DEVICES
AND AN ECOSYSTEM OF APPS, SERVICES, AND ACCESSORIES.

CASE ANALYSIS 2

AMAZON.COM - COST LEADERSHIP STRATEGY

AMAZON.COM HAS SUCCESSFULLY IMPLEMENTED A COST LEADERSHIP STRATEGY,

ALLOWING IT TO OFFER COMPETITIVE PRICES AND CAPTURE A SIGNIFICANT MARKET SHARE.
ONE KEY INITIATIVE WAS THE IMPLEMENTATION OF AN EFFICIENT LOGISTICS AND
DISTRIBUTION NETWORK. AMAZON INVESTED HEAVILY IN WAREHOUSES, AUTOMATED
SYSTEMS, AND TRANSPORTATION INFRASTRUCTURE, ENABLING IT TO PROCESS AND DELIVER
ORDERS QUICKLY AND AT A LOWER COST COMPARED TO COMPETITOR S. THE COMPANY'S
FOCUS ON OPERATIONAL EFFICIENCY, ECONOMIES OF SCALE, AND ADVANCED
TECHNOLOGY HAS ALLOWED IT TO MAINTAIN A COMPETITIVE ADVANTAGE IN THE E-
COMMERCE INDUSTRY.

CASE ANALYSIS 3

NETFLIX - TECHNOLOGICAL INNOVATION

NETFLIX TRANSFORMED THE ENTERTAINMENT INDUSTRY BY LEVERAGING TECHNOLOGICAL

INNOVATION TO CREATE A COMPETITIVE ADVANTAGE. INITIALLY A DVD RENTAL-BY-MAIL
SERVICE, NETFLIX RECOGNIZED THE POTENTIAL OF STREAMING TECHNOLOGY AND
TRANSITIONED ITS BUSINESS MODEL ACCORDINGLY. BY INVESTING IN STREAMI NG
INFRASTRUCTURE AND CONTENT LICENSING, NETFLIX BECAME A PIONEER IN ONLINE VIDEO
STREAMING. THE COMPANY'S ABILITY TO DELIVER HIGH -QUALITY STREAMING CONTENT ON
VARIOUS DEVICES, COMBINED WITH ITS DATA-DRIVEN PERSONALIZATION ALGORITHMS, HAS
ENABLED IT TO ATT RACT AND RETAIN A LARGE CUSTOMER BASE. NETFLIX'S EARLY
INVESTMENT IN TECHNOLOGY AND CONTINUOUS INNOVATION HAS ALLOWED IT TO STAY
AHEAD OF COMPETITORS AND DOMINATE THE STREAMING MARKET.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

 CASE ANALYSIS 4

TESLA - FIRST-MOVER ADVANTAGE IN ELECTRIC VEHICLES

TESLA, LED BY CEO ELON MUSK, GAINED A SIGNIFICANT COMPETITIVE ADVANTAGE BY

BEING A FIRST-MOVER IN THE ELECTRIC VEHICLE (EV) MARKET. WHILE OTHER AUTOMAKERS
WERE HESITANT TO INVEST HEAVILY IN EV TECHNOLOGY, TESLA FOCUSED ON DEVELOPING
HIGH-PERFORMANCE ELECTRIC CARS WITH LONG-RANGE CAPABILITIES. THE COMPANY'S
FLAGSHIP VEHICLE, THE TESLA ROADSTER, INTRODUCED IN 2008, SHOWCASED THE
POTENTIAL OF EVS AND ESTABLISHED TESLA AS A LEADER IN THE INDUSTRY. TESLA'S
CONTINUOUS INNOVATION, INVESTMENT IN BATTERY TECHNOLOGY, AND THE
DEVELOPMENT OF A COMPREHENSIVE CHARGING INFRASTRUCTURE FURTHER SOLIDIFIED ITS
COMPETITIVE ADVANTAGE. BY BEING AHEAD OF THE CURVE, TESLA HAS CAPTURED A
SUBSTANTIAL MARKET SHARE AND ESTABLISHED A STRONG BRAND IMAGE ASSOCIATED WITH
SUSTAINABILITY AND CUTTING - EDGE TECHNOLOGY.

CASE ANALYSIS 5

ZAPPOS - CUSTOMER SERVICE AND COMPANY CULTURE

ZAPPOS, AN ONLINE SHOE AND CLOTHING RETAILER, CREATED A COMPETITIVE

ADVANTAGE BY FOCUSING ON EXCEPTIONAL CUSTOMER SERVICE AND CULTIVATING A
UNIQUE COMPANY CULTURE. ZAPPOS PRIORITIZES CUSTOMER SATISFACTION BY OFFERING
FREE SHIPPING, EASY RETURNS, AND A GENEROUS 365-DAY RETURN POLICY. MOREOVER,
THE COMPANY IS KNOWN FOR ITS COMMITMENT TO DELIVERING OUTSTANDING CUSTOMER
EXPERIENCES THROUGH ITS HIGHLY TRAINED AND EMPOWERED CUSTOMER SERVICE
REPRESENTATIVES. ZAPPOS ALSO PLACES GREAT EMPHASIS ON ITS COMPANY CULTURE,
VALUING EMPLOYEE HAPPINESS AND ENGAGEMENT. THE COMPANY FOSTERS A POSITIVE
WORK ENVIRONMENT, ENCOURAGING CREATIVITY, COLLABORATION, AND PERSONAL
GROWTH. THIS COMMITMENT TO EXCEPTIONAL CUSTOMER SERVICE AND A STRONG
COMPANY CULTURE HAS HELPED ZAPPOS DIFFERENTIATE ITSELF IN A HIGHLY COMPETITIVE
ONLINE RETAIL INDUSTRY, BUILDING CUSTOMER LOYALTY AND DRIVING BUSINESS GROWTH.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

 CASE ANALYSIS 1

AMAZON.COM – AMAZON.COM STARTED AS AN ONLINE BOOKSTORE BUT

QUICKLY EVOLVED INTO A DIVERSIFIED E-COMMERCE PLATFORM. THEIR BUSINESS MODEL
FOCUSED ON PROVIDING A WIDE SELECTION OF PRODUCTS, COMPETITIVE PRICES, AND
CONVENIENCE THROUGH FAST SHIPPING AND A USER-FRIENDLY ONLINE INTERFACE. OVER
TIME, THEY EXPANDED INTO NEW MARKETS, SUCH AS CLOUD COMPUTING (AMAZON WEB
SERVICES), STREAMING SERVICES (AMAZON PRIME VIDEO), AND SMART DEVICES (AMAZON
ECHO). THEIR SUCCESS LIES IN THEIR CUSTOMER-CENTRIC APPROACH, CONTINUOUS
INNOVATION, AND THE INTEGRATION OF VARIOUS REVENUE STREAMS.

CASE ANALYSIS 2

UBER – UBER REVOLUTIONIZED THE TRANSPORTATION INDUSTRY WITH ITS

INNOVATIVE BUSINESS MODEL BASED ON A RIDE-SHARING PLATFORM. BY CONNECTING
RIDERS AND DRIVERS THROUGH A MOBILE APP, UBER DISRUPTED THE TRADITIONAL TAXI
INDUSTRY. THEIR MODEL RELIES ON A FLEXIBLE WORKFORCE OF INDEPENDENT DRIVERS WHO
USE THEIR OWN VEHICLES. UBER TAKES A PERCENTAGE OF THE FARE FOR EACH RIDE,
PROVIDING A REVENUE STREAM FOR THE COMPANY. THIS MODEL OFFERS CONVENIENCE,
COST - EFFECTIVENESS, AND REAL-TIME TRACKING, WHICH LED TO ITS RAPID GROWTH AND
GLOBAL EXPANSION.

CASE ANALYSIS 3

AIRBNB – AIRBNB DISRUPTED THE HOSPITALITY INDUSTRY BY OFFERING A PEER -

TO-PEER PLATFORM THAT CONNECTS TRAVELERS WITH INDIVIDUALS RENTING OUT THEIR
PROPERTIES. THIS SHARING ECONOMY BUSINESS MODEL ALLOWS PROPERTY OWNERS TO
MONETIZE THEIR UNUSED SPACE, WHILE TRAVELERS CAN FIND UNIQUE AND OFTEN MORE
AFFORDABLE ACCOMMODATIONS COMPARED TO TRADITIONAL HOTELS. AIRBNB EARNS
REVENUE BY CHARGING A PERCENTAGE FEE ON EACH BOOKING. THEIR SUCCESS IS BASED
ON BUILDING TRUST, PROVIDING A SEAMLESS USER EXPERIENCE, AND LEVERAGING THE
POWER OF THE COMMUNITY.

CASE ANALYSIS 4

SPOTIFY – SPOTIFY TRANSFORMED THE MUSIC INDUSTRY WITH I TS SUBSCRIPTION-

BASED STREAMING PLATFORM. THEIR BUSINESS MODEL PROVIDES USERS WITH ACCESS TO A
VAST LIBRARY OF MUSIC FOR A MONTHLY FEE, WITH THE ABILITY TO STREAM MUSIC ONLINE
OR DOWNLOAD IT FOR OFFLINE LISTENING. SPOTIFY EARNS REVENUE THROUGH PAID
SUBSCRI PTIONS AND ADVERTISING. BY LEVERAGING ALGORITHMS AND PERSONALIZED
RECOMMENDATIONS, THEY OFFER A TAILORED USER EXPERIENCE, WHICH ATTRACTS AND
RETAINS CUSTOMERS IN A HIGHLY COMPETITIVE MARKET.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

BUSINESS MODELS
 CASE ANALYSIS 5

TESLA – TESLA DISRUPTED THE AUTOMOTIVE INDUSTRY BY FOCUSING ON

ELECTRIC VEHICLES (EVS) AND SUSTAINABLE ENERGY SOLUTIONS. THEIR BUSINESS MODEL
COMBINES MANUFACTURING EVS WITH ENERGY STORAGE PRODUCTS (SUCH AS THE
POWERWALL) AND SOLAR ENERGY SOLUTIO NS (TESLA SOLAR). TESLA AIMS TO ACCELERATE
THE WORLD'S TRANSITION TO SUSTAINABLE ENERGY BY VERTICALLY INTEGRATING THEIR
OPERATIONS, INVESTING IN RESEARCH AND DEVELOPMENT, AND CREATING A NETWORK OF
SUPERCHARGERS FOR CONVENIENT EV CHARGING. THEY GENERATE REV ENUE PRIMARILY
FROM VEHICLE SALES AND ENERGY PRODUCT SALES.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

BUSINESS MODELS
 CASE ANALYSIS 1

APPLE VS. SAMSUNG: THIS HIGH-PROFILE CASE INVOLVES PATENT DISPUTES BETWEEN TWO
TECH GIANTS, APPLE AND SAMSUNG. APPLE ACCUSED SAMSUNG OF INFRINGING ON ITS
DESIGN AND UTILITY PATENTS RELATED TO SMARTPHONES AND TABLETS. THE CASE
HIGHLIGHTED THE SIGNIFICANCE OF DESIGN PATENTS AND THE VALUE OF PROTECTING
INTELLECTUAL PROPERTY IN THE FIER CELY COMPETITIVE TECH INDUSTRY.

CASE ANALYSIS 2

COCA-COLA'S TRADE SECRETS: COCA-COLA'S SECRET RECIPE IS A CLASSIC EXAMPLE OF

TRADE SECRETS. THE COMPANY HAS SUCCESSFULLY KEPT ITS FORMULA CONFIDENTIAL FOR
OVER A CENTURY, MAKING IT ONE OF THE MOST VALUABLE TRADE SECRETS IN THE WORLD.
THIS CASE STUDY DEMONSTRATES HOW TRADE SECRETS CAN PROVIDE A COMPETITIVE
ADVANTAGE AND LONG - TERM BUSINESS SUCCESS.

CASE ANALYSIS 3

NIKE AND TRADEMARK PROTECTION: NIKE'S "SWOOSH" LOGO IS A WELL -KNOWN

TRADEMARK THAT REPRESENTS THE COMPANY'S BRAND IDENTITY. NIKE ACTIVELY PROTECTS
ITS TRADEMARKS TO PREVENT UNAUTHORIZED USE AND MAINTAIN ITS MARKET POSITION. THIS
CASE STUDY EMPHASIZES THE IMPORTANCE OF TRADEMARK REGISTRATION AND
ENFORCEMENT IN SAFEGUARDING BRAND VALUE.

CASE ANALYSIS 4

NETFLIX AND COPYRIGHT: NETFLIX, A LEADING STREAMING SERVICE, RELIES ON

COPYRIGHTED CONTENT TO PROVIDE ITS EXTENSIVE LIBRARY OF MOVIES AND TV SHOWS.
THE COMPANY NEGOTIATES LICENSING AGREEMENTS WITH CONTENT CREATORS AND
ENFORCES COPYRIGHT PROTECTION TO ENSURE ITS CONTENT IS NOT UNLAWFULLY
REPRODUCED OR DISTRIBUTED. THIS CASE STUDY HIGHLIGHTS THE ROLE OF COPYRIGHT IN
THE ENTERTAINMENT INDUSTRY.

CASE ANALYSIS 5

TESLA AND PATENT OPENNESS: IN 2014, TESLA CEO ELON MUSK ANNOUNCED THAT THE
COMPANY WOULD OPEN UP ITS ELECTRIC VEHICLE PATENTS TO PROMOTE INNOVATION IN
SUSTAINABLE TRANSPORTATION. TESLA'S MOVE TO SHARE ITS PATENTS DEMONSTRATED A
DIFFERENT APPROACH TO IP, FOCUSING ON COLLABORATION AND ADVANCING THE
INDUSTRY AS A WHOLE. THIS CASE STUDY SHOWCASES THE POTENTIAL BENEFITS AND
CHALLENGES ASSOCIATED WITH OPEN INNOVATION IN THE CONTEXT OF INTELLECTUAL
PROPERTY.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

 CASE ANALYSIS 1

EXECUTION FAILURE - BLOCKBUSTER VS. NETFLIX

BLOCKBUSTER, A PROMINENT VIDEO RENTAL STORE CHAIN, FAILED TO ADAPT TO THE RISE OF
ONLINE STREAMING DESPITE RECOGNIZING THE SHIFT TOWARDS DIGITAL MEDIA. THEY
DECLINED AN OPPORTUNITY TO ACQUIRE NETFLIX AND INSTEAD FOCUSED ON PHYSICAL
RENTAL STORES. BLOCKBUSTER'S RELUCTANCE TO EMBRACE STREAMING LED TO THEIR
BANKRUPTCY, WHILE NETFLIX BECAME A LEADING STREAMING SERVICE BY INVESTING IN
TECHNOLOGY AND ORIGINAL CONTENT. COMPANIES MUST ADAPT TO CHANGING MARKET
TRENDS AND EMBRACE NEW TECHNOLOGIES TO STAY COMPETITIVE.

CASE ANALYSIS 2

SUCCESSFUL BUSINESS PLAN - TESLA MOTORS

TESLA MOTORS, FOUNDED BY ELON MUSK, REVOLUTIONIZED THE AUTOMOTIVE INDUSTRY BY

PRODUCING HIGH-PERFORMANCE ELECTRIC VEHICLES (EVS). THEIR SUCCESSFUL EXECUTION
INCLUDED HEAVY INVESTMENT IN R&D, A DIRECT-TO-CONSUMER SALES MODEL, AND
TARGETING THE LUXURY CAR MARKET. TESLA'S FOCUS ON INNOVATION, PERFORMANCE,
AND SUSTAINABILITY RESHAPED THE PERCEPTION OF ELECTRIC VEHICLES A ND GAINED THEM
A LOYAL CUSTOMER BASE. A WELL-THOUGHT-OUT BUSINESS PLAN, INCORPORATING
PRODUCT DEVELOPMENT, MARKETING, AND SALES STRATEGIES, CAN DRIVE SUCCESS.
DIFFERENTIATION, CONTINUOUS INNOVATION, AND UNDERSTANDING CUSTOMER NEEDS
ARE KEY FACTORS FOR ENTREPRENEURS TO CONSIDER.

CASE ANALYSIS 3

EXECUTION FAILURE - KODAK AND THE DIGITAL REVOLUTION

KODAK, A DOMINANT PLAYER IN THE PHOTOGRAPHY INDUSTRY, FAILED TO ADAPT TO THE

RISE OF DIGITAL PHOTOGRAPHY. DESPITE BEING A PIONEER IN THE TECHNOLOGY, THEY
HESITATED TO INVEST IN DIGITAL CAMERAS, FEARING IT WOULD HARM THEIR FILM BUSINESS.
KODAK'S FAILURE TO EMBRACE THE DIGITAL REVOLUTION LED TO A DECLINE IN MARKET S
HARE AND ULTIMATELY BANKRUPTCY. COMPANIES MUST BE WILLING TO ADAPT TO
DISRUPTIVE TECHNOLOGIES AND INDUSTRY SHIFTS TO REMAIN COMPETITIVE AND AVOID
BEING LEFT BEHIND.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

 CASE ANALYSIS 4

SUCCESSFUL BUSINESS PLAN - AIRBNB

AIRBNB REVOLUTIONIZED THE HOSPITALITY INDUSTRY BY CREATING AN ONLINE

MARKETPLACE FOR INDIVIDUALS TO RENT OUT THEIR PROPERTIES. THEIR BUSINESS PLAN
CAPITALIZED ON THE SHARING ECONOMY, OFFERING UNIQUE ACCOMMODATION
EXPERIENCES AND CATERING TO CHANGING CONSUMER PREFERENCES. BY PROVIDING A
USER-FRIENDLY PLATFORM, TRUST-BUILDING MEASURES, AND A WIDE RANGE OF LISTINGS,
AIRBNB ACHIEVED RAPID GROWTH AND DISRUPTED THE TRADITIONAL HOTEL SECTOR.
IDENTIFYING MARKET OPPORTUNITIES, LEVERAGING TECHNOLOGY, AND FOCUSING ON
USER EXPERIENCE CAN DRIVE SUCCESS IN INDUSTRIES RIPE FOR DISRUPTION.

CASE ANALYSIS 5

EXECUTION FAILURE - BLACKBERRY

BLACKBERRY, A PROMINENT SMARTPHONE MANUFACTURER, FAILED TO ADAPT TO THE RISE

OF TOUCHSCREEN SMARTPHONES AND APP ECOSYSTEMS. THEIR DELAYED RESPONSE TO
CHANGING CONSUMER DEMANDS, INCLUDING THE SHIFT TOWARDS CONSUMER-FOCUSED
DEVICES, AND THEIR STRUGGLES IN TRANSITIONING TO NEW PLATFORMS CONTRIBUTED TO A
DECLINE IN MARKET SHARE AND REVENUE. BLACKBERRY EVENTUALLY SHIFTED ITS FOCUS TO
SOFTWARE AND SECURITY SOLUTIONS. COMPANIES MUST STAY RESPONSIVE TO MARKET
CHANGES, INVEST IN INNOVATION, AND DELIVER COMPELLING PRODUCTS TO REMAIN
COMPETITIVE IN RAPIDLY EVOLVING INDUSTRIES. ADAPTATION AND TIMELY RESPONSE ARE
CRUCIAL FOR LONG -TERM SUCCESS.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

 CASE ANALYSIS 1

RATIO ANALYSIS – COMPANY X IS A MANUFACTURING FIRM EXPERIENCING DECLINING

PROFITABILITY OVER THE PAST TWO YEARS. PERFORM A RATIO ANALYSIS OF THE COMPANY'S
FINANCIAL STATEMENTS TO IDENTIFY THE KEY AREAS CONTRIBUTING TO THE DECLINE.
ANALYZE THE COMPANY'S LIQUIDITY, PROFITABILITY, SOLVENCY, AND EFFICIENCY RATIOS
AND PROVIDE RECOMMENDATIONS TO IMPROVE THE FINANCIAL PERFORMANCE.

CASE ANALYSIS 2

COST ANALYSIS – COMPANY Y IS A RETAIL BUSINESS THAT WANTS TO UNDERSTAND ITS COST
STRUCTURE AND IDENTIFY AREAS FOR COST REDUCTION. CONDUCT A COST ANALYSIS BY
CLASSIFYING COSTS INTO FIXED AND VARIABLE CATEGORIES. DETERMINE THE CONTRIBUTION
MARGIN AND BREAK-EVEN POINT FOR THE COMPANY'S MAIN PRODUCTS. SUGGEST COST
REDUCTION STRATEGIES AND EVALUATE THEIR POTENTIAL IMPACT ON PROFITABILITY.

CASE ANALYSIS 3

CASH FLOW STATEMENT ANALYSIS – COMPANY Z IS A SERVICE-BASED COMPANY

STRUGGLING WITH CASH FLOW ISSUES. ANALYZE THE COMPANY'S CASH FLOW STATEMENT
TO IDENTIFY THE REASONS FOR THE CASH FLOW PROBLEMS. EVALUATE THE OPERATING,
INVESTING, AND FINANCING ACTIVITIES TO DETERMINE THE CASH FLOW DRIVERS. DEVELOP
STRATEGIES TO IMPROVE CASH FLOW MANAGEMENT AND LIQUIDITY.

CASE ANALYSIS 4

FINANCIAL STATEMENT ANALYSIS – COMPANY A IS A START-UP TECHNOLOGY FIRM

LOOKING TO ATTRACT INVESTORS. ANALYZE THE COMPANY'S FINANCIAL STATEMENTS,
INCLUDING THE INCOME STATEMENT, BALANCE SHEET, AND STATEMENT OF CASH FLOWS.
ASSESS THE COMPANY'S FINANCIAL PERFORMANCE, GROWTH POTENTIAL, AND FINANCIAL
HEALTH. IDENTIFY THE KEY FINANCIAL INDICATORS THAT POTENTIAL INVESTORS WOULD
CONSIDER AND PROVIDE RECOMMENDATIONS TO ENHANCE THE COMPANY'S
ATTRACTIVENESS TO INVESTORS.

CASE ANALYSIS 5

BUDGETING AND VARIANCE ANALYSIS – COMPANY B IS A MANUFACTURING COMPANY

THAT WANTS TO EVALUATE ITS BUDGETING PROCESS AND UNDERSTAND THE CAUSES OF
VARIANCES BETWEEN ACTUAL RESULTS AND BUDGETED AMOUNTS. ANALYZE THE
COMPANY'S BUDGETED FINANCIAL STATEMENTS AND COMPARE THEM WITH THE ACTUAL
RESULTS. IDENTIFY THE REASONS FOR THE VARIANCES AND DETERMINE WHETHER THEY ARE
FAVORABLE OR UNFAVORABLE. SUGGEST IMPROVEMENTS TO THE BUDGETING PROCESS
AND STRATEGIES TO MINIMIZE VARIANCES IN THE FUTURE.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

 CASE ANALYSIS 1

AIRBNB'S FUNDING JOURNEY – AIRBNB SUCCESSFULLY RAISED CAPITAL

THROUGH MULTIPLE FUNDING ROUNDS, STARTING WITH SEED FUNDING IN 2009. THEY
SECURED SIGNIFICANT INVESTMENTS IN SUBSEQUENT ROUNDS, INCLUDING SERIES A, SERIES B,
AND SERIES C FUNDING. IN 2015, THEY ALSO OBTAINED DEBT FINANCING, FOLLOWED BY A
SERIES F FUNDING ROUND IN 2016. FINALLY, AIRBNB WENT PUBLIC THROUGH AN IPO IN 2020.
THES E FUNDING EFFORTS ENABLED AIRBNB TO EXPAND GLOBALLY AND STRENGTHEN ITS
POSITION IN THE HOSPITALITY INDUSTRY.

CASE ANALYSIS 2

SPACEX'S CAPITAL RAISING ENDEAVORS – SPACEX, FOUNDED BY ELON MUSK,

RAISED CAPITAL THROUGH A COMBINATION OF GOVERNMENT CONTRACTS, VENTURE
CAPITAL FUNDING, AND A SECONDARY OFFERING. THEY SECURED NASA CONTRACTS AND
SERIES A AND SERIES C FUNDING ROUNDS. THE SECONDARY OFFERING IN 2015 PROVIDED
ADDITIONAL CAPITAL TO SUPPORT PROJECTS LIKE THE STARLINK SATELLITE CONSTELLATION
AND MARS COLONIZATION. THESE FUNDING ENDEAVORS ESTABLISHED SPACEX AS A
LEADER IN THE SPACE INDUSTRY AND ENABLED THE DEVELOPMENT OF INNOVATIVE
SPACECRAFT AND LAUNCH VEHICLES.

CASE ANALYSIS 3

UBER'S CAPITAL RAISING JOURNEY – UBER, THE PROMINENT RIDE-SHARING AND

FOOD DELIVERY PLATFORM, EMBARKED ON A SUCCESSFUL CAPITAL RAISING JOURNEY TO
SUPPORT ITS RAPID EXPANSION. THEY SECURED SEED FUNDING IN 2010 AND SUBSEQUENT
ROUNDS OF FUNDING, INCLUDING SERIES A, SERIES B, AND SERIES C. DEBT FINANCING AND
ADDITIONAL FUNDING ROUNDS, SUCH AS SERIES D, SERIES E, AND A SIGNIFICANT
SECONDARY OFFERING, FURTHER BOLSTERED UBER'S FINANCIAL POSITION. THESE CAPITAL
RAISING ACTIVITIES PROVIDED THE NECESSARY RESOURCES FOR UBER TO EXPAND
GLOBALLY, INVEST IN RESEARCH AND DEVELOPMENT, AND SOLIDIFY ITS POSITI ON AS A
LEADING PLAYER IN THE TRANSPORTATION AND FOOD DELIVERY INDUSTRY.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

CASE ANALYSIS 10
 CASE ANALYSIS 4

WEWORK'S CAPITAL RAISING CHALLENGES – WEWORK FACED DIFFICULTIES IN

RAISING CAPITAL DUE TO CORPORATE GOVERNANCE ISSUES AND CONCERNS
SURROUNDING ITS BUSINESS MODEL. DESPITE SECURING EARLY FUNDING ROUNDS AND A
SIGNIFICANT INVESTMENT FROM SOFTBANK, WEWORK'S PLANS FOR AN IPO IN 2019 WERE
MARRED BY GOVERNANCE AND FINANCIAL CONCERNS, LEADING TO ITS WITHDRAWAL.
THIS SETBACK FORCED THE COMPANY TO REASSESS ITS STRATEGY AND SEEK ALTERNATIVE
SOLUTIONS TO ADDRESS ITS FINANCIAL SITUATION.

CASE ANALYSIS 5

TESLA'S INNOVATIVE CAPITAL RAISING STRATEGIES – TESLA, LED BY ELON MUSK,

EMPLOYED INNOVATIVE CAPITAL RAISING STRATEGIES TO SUPPORT ITS AMBITIOUS GOALS.
THE COMPANY WENT PUBLIC THROUGH A N IPO IN 2010 AND CONDUCTED MULTIPLE
SECONDARY OFFERINGS AND DEBT OFFERINGS OVER THE YEARS TO RAISE ADDITIONAL
CAPITAL. TESLA'S AT -THE-MARKET OFFERING PROGRAM IN 2020 FURTHER ALLOWED THE
COMPANY TO PERIODICALLY SELL SHARES ON THE OPEN MARKET. THESE STRATEG IES
PROVIDED THE NECESSARY FUNDS FOR TESLA TO ADVANCE ITS ELECTRIC VEHICLE
PRODUCTION, EXPAND ITS CHARGING NETWORK, AND DRIVE THE TRANSITION TO
SUSTAINABLE TRANSPORTATION.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

CASE ANALYSIS 10
 CASE ANALYSIS 1

NIKE AND SWEATSHOP LABOR– NIKE, A GLOBAL SPORTSWEAR COMPANY,

FACED CRITICISM IN THE 1990S FOR USING SWEATSHOP LABOR IN OVERSEAS FACTORIES.
SUPPLIERS IN COUNTRIES LIKE INDONESIA AND VIETNAM WERE ACCUSED OF EXPLOITING
WORKERS WITH LOW WAGES AND POOR CONDITIONS. THE ETHICAL CONCERNS CENTERED
ON PRIORITIZING PROFITS OVER WORKERS' WELL-BEING AND VIOLATING LABOR RIGHTS,
INCLUDING CHILD LABOR AND UNSAFE CONDITIONS. NIKE TOOK ACTION BY IMPLEMENTING
A CODE OF CONDUCT, INCREASING TRANSPARENCY, AND COLLABORATING WITH LABOR
RIGHTS ORGANIZATIONS. WHILE PROGRESS WAS MADE, SOME CRITICS ARGUED FOR MORE
SIGNIFICANT REFORMS.

CASE ANALYSIS 2

VOLKSWAGEN'S DIESEL EMISSIONS SCANDAL – VOLKSWAGEN WAS EMBROILED

IN A SCANDAL IN 2015 WHEN IT WAS DISCOVERED THEY MANIPULATED EMISSIONS TESTS FOR
THEIR DIESEL VEHICLES. THE COMPANY INSTALLED SOFTWARE TO CHEAT DURING TESTS,
RESULTING IN VEHICLES EMITTING POLLUTANTS ABOVE LEGAL LIMITS. THE ETHICAL BREACH
INVOLVED
DECEPTION, DISHONESTY, AND DISREGARD FOR ENVIRONMENTAL SUSTAINABILITY.
VOLKSWAGEN FACED LEGAL CONSEQUENCES, RECALLS, AND FINANCIAL PENALTIES, AND
EXECUTIVES RESIGNED. THE SCANDAL HIGHLIGHTED THE NEED FOR CONSISTENT STANDARDS
AND OVERSIGHT IN THE GLOBAL AUTOMOTIVE INDUSTRY AND LED TO DISCUSSIONS ABOUT
TRANSPARENCY AND CORPORATE RESPONSIBILITY.

CASE ANALYSIS 3

RANA PLAZA FACTORY COLLAPSE – IN 2013, THE RANA PLAZA GARMENT

FACTORY BUILDING IN BANGLADESH COLLAPSED, RESULTING IN ONE OF THE DEADLIEST
INDUSTRIAL DISASTERS IN HISTORY. THE TRAGEDY CLAIMED THE LIVES OF OVER 1,100
WORKERS AND INJURED THOUSANDS MORE. THE ETHICAL ISSUES AROSE FROM POOR
BUILDING CONSTRUCTION, INADEQUATE SAFETY MEASURES, AND EXPLOITATIVE LABOR
PRACTICES. THE INCIDENT SHED LIGHT ON THE SOCIAL RESPONSIBILITY OF COMPANIES
SOURCING GARMENTS FROM DEVELOPING COUNTRIES AND THE NEED FOR BETTER
WORKING CONDITIONS, SAFETY REGULATIONS, AND SUPPLY CHAIN TRANSPARENCY.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

CASE ANALYSIS 11 ETHICS, SOCIAL RESP. AND GLOB.

 CASE ANALYSIS 4

NESTLÉ'S BABY FORMULA CONTROVERSY – NESTLÉ, A MULTINATIONAL FOOD

AND BEVERAGE COMPANY, FACED A CONTROVERSY IN THE 1970S RELATED TO THE
MARKETING AND PROMOTION OF ITS BABY FORMULA PRODUCTS IN DEVELOPING
COUNTRIES. THE UNETHICAL PRACTICES INCLUDED AGGRESSIVE MARKETING STRATEGIES
THAT UNDERMINED BREASTFEEDING AND MISLEADING CLAIMS ABOUT THE BENEFITS OF
FORMULA FEEDING. THIS RAISED CONCERNS ABOUT THE SOCIAL RESPONSIBILITY OF
CORPORATIONS IN PROMOTING INFANT HEALTH AND THE EXPLOITATION OF VULNERABLE
POPULATIONS. THE CASE LED TO INCREASED REGULATIONS AND AWARENESS ABOUT
RESPONSIBLE MARKETING PRACTICES IN THE INFANT FORMULA INDUSTRY.

CASE ANALYSIS 5

APPLE'S SUPPLY CHAIN AND FOXCONN LABORCONDITIONS – APPLE, THE

TECHNOLOGY GIANT, CAME UNDER SCRUTINY FOR THE LABOR CONDITIONS IN ITS SUPPLY
CHAIN, PARTICULARLY AT FOXCONN, ONE OF ITS MAJOR MANUFACTURING PARTNERS IN
CHINA. REPORTS REVEALED LONG WORKING HOURS, LOW WAGES, SAFETY ISSUES, AND
LABOR RIGHTS VIOLATIONS AT FOXCONN FACTORIES. THE ETHICAL CONCERNS
ENCOMPASSED WORKER EXPLOITATION, INADEQUATE LIVING CONDITIONS, AND LACK OF
TRANSPARENCY AND ACCOUNTABILITY. APPLE RESPONDED BY CONDUCTING AUDITS,
IMPLEMENTING STRICTER SUPPLIER STAN DARDS, AND WORKING WITH LABOR RIGHTS
ORGANIZATIONS TO IMPROVE WORKING CONDITIONS. THE CASE HIGHLIGHTED THE
COMPLEX CHALLENGES IN ENSURING ETHICAL PRACTICES THROUGHOUT A GLOBAL SUPPLY
CHAIN AND THE RESPONSIBILITIES OF COMPANIES TOWARDS WORKERS' WELL -BEING.

REA MAY G. MATUTINA BES 21: TECHNOPRENEURSHIP ENGR. RICHARD B. COLASITO

CASE ANALYSIS 11 ETHICS, SOCIAL RESP. AND GLOB.