Shoshana zuboff  connected with Castell

Goal of big data analysis  discover

How is the information collected useful?:
1. know interests and opinions/ values of the individuals
2. Predicting behaviors , consumption patterns
3. Digital marketing
4. Generate more profit form capital and more control by governments
5. Monitor, control, govern from the freedom and will of the individual, without
coercion
WHAT IS SURVEILLANCE CAPITALISM?
Zuboff: advanced phase of the capitalism of accumulation in the digital age
It was invented by google in the 00s thanks to big data tech and its advanced information
processing.
It is the last phase of capitalism that is based on a dispossession by surveillance
It situates the conflictual and exploitative logic of capitalism not in a closed institution such
as the factory or the office, but in the entire social body and within ourselves,
instrumentalizing the digital medium in which all individuals are immersed in their everyday
life
It captures data of individuals in their action on the internet, stores this data, processes it
and takes value out of it by predicting future consumption
Personal data thus become a source of profit for private companies and are the object of
buying and selling in an invisible hidden market for personal data and information
This commercialization of personal information puts at risk fundamental human values such
as freedom, privacy, autonomy, democracy
It can generate and excessive power for large private corporation in the digital age that
would be the only ones capable of buying more and more expensive date, a totalitarian
corporocracy beyond d the states and without any democratic control
The final objective would be to go from the virtual world to the real world capturing
biometric and body data at all times and peoples real life situation
Finally it seeks to channel or influence or control behavior so that its predictions are a¡even
more true
Surveillance capitalism: coup d’etat from above