1.

Information
Communication
Technology
GROUP 2
 Let's have a Review!

What is Political Institutions and Social Institutions?

- Political Institutions are the organization in a

government that create, enforce, and apply laws.
- Social Institutions is a complex, integrated sets
of social norms organized around the preservation a
basic social value.
Here are the 5 Types of Political System
*DEMOCRACY
- a form of government in which the supreme power
vested in the people an exercised diractly by them or by
their elected agents under a free electoral systems.
*REPUBLIC
- a form of government where the cetizens have the
supreme power, and they exercise that power of voting
and electing representative to make decisions and
govern.
*MONARCHY
- a form of government in which one person reigns,
typically a king or queen, also known as crown and it can
be inherited by their own bloodline.
*COMMUNISM
- a system of government in which the state plans
and control the economy.
*DICTATORSHIP
- a form of government where one person makes the
main rules and decisions with absolute power,
disregarding inputs from the others.
5 Major Function performed by Social Institutions
1.) Emotional Needs
- for satisfaction of needs like love, affection, hunger, fear, self-preservation,
and fear of supernatural.
2.) Economic Needs
- satisfies the material needs of people and for the satisfaction of basic
necessities, food, clothing, and shelter.
3.) Familial Needs
- establishes the institutions of marriage and family for the continuation of
human species through structured means
4.) Religious Needs
- deals with man inherent fear of the supernatural
5.) Political Needs
- deals with basic necessity of governing large group of people through
formalized means governing and laws.
What is Undemocratic Practice?

- A system, process, or decision that is

undemocratic, is one that is controlled or made by
one person or a small number of people, rather than
by all the people involve.
Dahl's Seven Undemocratic Elements

1. Slavery
2. Voting Rights
3. Electoral Collage
4. Representation in the Senate
5. Election of Senators
6. Judicial Power
7. Limitations of Congressional Power
Jumpstart
For you to understand the lesson well, do the following activities.

Activity 1: Let's recall

Directions: List atleast 10 information and communication technology (ICT) tools and
gadgets that you know.

Activity 2: Definition of terms

Directions: Define the following terms. Write your answer on a separate sheet of paper.
1. Technology
2. Social Relationships
3. Ubiquity
4. 24/7
 The Technology-Enhanced Learning Environment
- Conole et. al (2008) investigated how university students' learning
patterns are influenced by the availability of technology-enhanced
learning environment. He said that these require combining old and new
methods, higher level skills, such as evaluation and synthesis.
- Technology is truly beneficial to the education process. It is useful for
the transformation of learners and all persons involved in the education
system. Recent technology tools have really managed to take learning to
the next level. These tools can assist learners in the collection and
analysis of data. They help learners release unlimited potentials that they
may not have known that they possess.
Here are 5 Disadvantages of Technology in the Classroom
1. It can be distracting to students.
2. It can disconnect students from face-to-face relationships.
3. It can make it easier to cheat.
4. It could put some students at a disadvantage.
5. It could cause students to use unreliable resources for learning.

Digital Society Explained

New ways to more transparency, participation, and innovation. The
increasing use of modern network technologies is changing people's daily
social and economic lives. Today, anyone and everyone can engage
interactively in digital spaces.
Digital Structural Change - This is giving rise to new forms of
participation and new patterns of value creation platforms,
accompanied by shifting power towards citizens and consumers'
sovereignty.
Corporate Social Media - Social networking platforms are penetrating all
spheres of life. At the corporate level, control over communications is
being redistributed towards the internet community. For all those who
wish to exercise control over information flows, this is a problem.
Open Innovation - The more external ideas that are incorporated, the
greater the potential combination to create something new. But open
innovation often involves risk because classic value creation patterns
have to be broken up and modernized with new strategies and most
importantly, with new interaction competencies.
Open Government - Political institutions and government agencies are
likewise opening up to increase interaction with the public. The public
data made available can give rise to new application and new business
models. When interaction takes place and government resists external
feedback, new collaborative and participatory models will evolve
between the government and the citizens. As a result, democracy
becomes more transparent and more active.
Open Access - User-friendly internet technology has fundamentally
improved the dissemination of scientific information. Active open
access policy can spread knowledge more efficiently and economically
enhancing the economy's innovation potentials.
 Open and Free Culture - People are also reaping the rewards of the
digital age in a creative sphere. More know-hows are being offered in
virtual forms. People are being encouraged to participate and
interaction with peers is actively sought. By making various projects,
consstruction plans and compositions to blueprints accessible and
adaptable, it is hoped that the positive effects will spill over into the
innovation process.

Digital Structural Change, Corporate social Media, Open Innovation, Open

Government, Open Access, and Open and Free Culture - all of these open
and innovative phenomena will help cultivate a collaborative digital society
in which more and more people will participate.
 Seven Media Trends in 2014
This prediction are based on ID Media's perception of the
marketplace and how it will shift over the next year.
1.) Fueled by new technology, marketers will become even more obssessed
with data.
We are living in a world in which wearble technology-for instance, Google Glass,
Nike+Fuel Band, Samsung Galaxy Gear Smartwatch- has officially taken off, one
in which knowing the consumer's current location can be just as important as
knowing their age and gender. Data is necessity in marketing to the on-the-go
consumer, and the advent of wearable tech promises lots of it. Combine this with
the advanced targeting techniques typically put into practice, and marketers will
be able to reach consumers much more effectively. ID Media frequently adopts a
beta tester mentally with technologies with their infancy, expect teams coming
to the table eagers to leverage the fusion of new tech and data.
2.) Programmatic buying will become second nature.
It is inevitable-programmatic buying, for both digital and TV, will continue to gain
significant market share in 2014. According to a recent study, MAGNA GLOBAL
expects global programmatic buying to triple from $12 billion in 2013 to $33 billion
by 2017. These increases will be seen most aggresively in digital channels,
specifically display and online video. Agencies are getting smarter about
recognizing good inventory that delivers viewable impressions (not under the fold),
and will soon be able to buy this inventory programmatically.
3.) Banner ads are not going anywhere.
Despite a handful of predictions of the detach (or sharp decline) of banner ads,
traditional diaplay ads will remain strong in 2014. ID Media has found that even
though consumers are gobbling up mobile and online video, banner ads are still
tracking strongly. In many cases, ID Media has found that static banner ads
outperform rich media, providing CPCs that are still unmatched by video and other
media. Regardless of where digital media are shifting as an industry-largely to our
mobile devices-banner ads remain one of the best (and most cost-efficient) ways
to target web users due to their low CPM and prevalent inventory. Plus, in 2014
many of ID Media's clients will be able to drive down their development cost for
banners by using our offshore production capability, Interactive Avenues,
Mediabrands' India-based facility.
4.) Media plans will be screen agnostic.
Consumers certainly believe that size does not matter- they are consuming media
wherever they can, on their TVs, smart phones, and tablets. According to MAGNA
GLOBAL's 2014 ad forecast , digital media, which includes mobile and social media)
was the fastest-growing category in 2013, increasing 16% to$118 billion and
reaching a 24% market share globally.
Brands are looking for cross-channel solutions that reach their audience no matter
the platform, and media planners are following suit, altering their screen-by-
screen playbook to design media plans that are truly screen agnostic in an attempt
to reach consumers where they consume media.
5.) Mobile will finally grow up.
"For the past 5 years, it seems that someone's been saying it's finally the year
mobile advertising begins to drive digital investment", said Amy Armstrong, EVP,
Managing Director. "But 2014 may finally be the mobile's year".
Consumers have embraced mobile to a remarkable extent and marketers have
followed, targeting them with mobile specific strategies, including couponing,
location-based services, and geo-fencing. It is no surprise that mobile advertising
revenues almost doubled (+85%) in 2013 to reach $16 billion (14% of all global
Internet advertising).
6.) Native advertising will explode.
Forbes did it. So did Yahoo! Bussfeed, and Mashable (to varying degrees of
success). Even the New York Times is on board. Publishers are closing the gap
between editorial and advertising By offering native ads that blend seamlessly
with original content. And they are working. According to a study conducted by the
IPG Media Lab, consumers look at native ads 52% more frequently than banner
ads. As a result of their integration with editorial, native ads registered a 9% higher
lift in brand affinity and an 18% higher leap for purchase intent response than
traditional display ads.
7.) Online video will continue to expand.
The growth of digital media does not stop at mobile-online video, too, is poised to
inflate in 2014 and beyond. 89 million people in the United States watch over 1.2
billion online videos each day, and marketers are capitalizing on it. The channel
continued to grow healthily in 2013, according to MAGNA report, increasing 37%
year-over-year.
With the advent of a nackable video-bookmarked by the release of Vine and
Instagram's video offerings-marketers are faced with a new challenge: attaching ad
units to brief, bite-sized videos without annoying users. However, it is a challenge
that will yield huge opportunity when conquered, as online video is expected to
account for more than one-third of all online advertisings pending within the next
five years.
 1.2

Information
Communication
Technology
GROUP 2
Activity 1. Read Me, Understand Me!
Partitions Between the Workplace and Other Sphere of Life are Falling Down
William Rothwell
Technology has both the advantage and disadvantage of knocking down communication
barriers. E-mails are sent internationally with ease; cellular phones hooked to satellites make
everyone reachable, even to the depth of 100 feet below the ocean or on the surface of the moon,
at all times, and wireless technology enables people to communicate anywhere and anytime.
This trend will continue. With the advent of even more advanced technology-such as broadcast-
quality video conferencing from the desktop-- human experts will be instantly available on
demand.
Workplace learning will become divorced from place alone and will be just as likely to occur in
an automobile, on the sofa at home, or in an airplane as behind a desk, on a production line, or in
front of a computer screen. In many places, this has already happened as definitions about what
constitutes the workplace have shifted to include "anywhere and anytime". As a result of this
trend, workplace learners will feel free to seek out useful information to guide their performance
whenever they need it. By implication, learning will be just as likely to occur during recreation as
during purposeful work activity. It must increasingly be available on demand.
 1. ) Since 2002, did the trend continue? How?
2. ) How about the prediction? Is it happening
now? Cite them.
3. ) Can I live without information and
communication technology?
4. ) How do I predict the future of a technology-
propelled society?
 Benefits of Technology in the Classroom
Technology provides different opportunities to make learning more fun and
enjoyable in terms of teaching the same things in new ways.

*Improves knowledge retention

Students who are engaged and interested in things they are studying are
expected to have a better knowledge retention. Technology can help to encourage
active participation in the classroom which is also a very important factor for
increased knowledge retention.
*Encourages individual learning
No one learns in the same way because of different learning styles and different
abilities. Technology provides great opportunities for making learning more
effective for everyone with different needs. Students can learn at their own speed,
review difficult concepts or skip ahead if they need to. What is more, technology
can provide more opportunities for struggling or disabled students.
*Encourages collaboration
Students can practice collaboration skills by getting involved in different online
activities. For instance, working on different projects by collaborating with others
on forums or by sharing documents on their virtual learning environments.
Technology can encourage collaboration with students in the same classroom,
same school and even with other classrooms around the world.

*Students can learn useful life skills through technology

By using technology in the classroom, both teachers and students can develop
skills essential for the 21st century. Modern learning is about collaborating with
others, solving complex problems, critical thinking, developing different forms of
communication and leadership skills, and improving motivation and productivity.
What is more, technology can help develop many practical skills, including creating
presentations, learning to differentiate reliable from unreliable sources on the
internet, maintaining proper online etiquette, and writing emails.
Though we generally see progress as a good thing, there are definite disadvantages of
technology in the classroom.

5 Disadvantages of Technology in the Classroom

1.) It can be distracting to students.
- Smart phones have a bad reputation in classrooms and there have been
strong cases for banning them in schools.
2.) Less face time.
- Despite modern connectivity, it seems that people are more disconnected
than ever. Instead of communicating directly, many are choosing to filter all
communications through their mobile devices.
3.) It can make it easier to cheat.
- Leads to tech disparity. Technology has a unique ability to collaborative live
in a task or project and to share information with peers faster than ever before.
4.) It could put some students at a disadvantage.
5.) It could cause students to use unreliable resources for learning.
The End
Thank you for listening!