R K , N O L A R D!

NO PO

BRAND PROFILE
品牌简介
The Taste of Asian Heritage noodle
with Japanese Experience
-Ramen Enak, Tempat Unik-
OUR STORY 故事
Fukura-men is the development of Fuku Noodle Bar that was found in 2021
by Andy Garcia. Fukura-men is an Japanese-inspired food bar that focuses
on delivering an experience to its customers by transporting them into a
different place once they enter our restaurant.

Started with only 6 individual pods seating, the idea is to bring a Japanese
ramen dining experience to Indonesia. Now due to many requests, Fuku-
ra-men is ready to expand its wings, bringing the experience across Indo-
nesia with you.

Fukura-men believe that good foods, unique eating experience and hearty
drinks will attract people to try us out and come back as a regular.
 MEANING BEHIND
背后的意义
Fukura in Japanese means Good Fortune & Blessings.
Fukura combined with -men (people) into Fukura-men to include
the word ‘ramen’ which is our hero product
(forecasted to be the IT food in Indonesia of 2022 & a classic crowd

K , N O L A R D ! favorites).
N O P O R
Fukura-men is created in hope to bring a Good Fortune & Bless-
ings to people around.
THE FOUNDER 创建者
ANDY GARCIA (co-founder)

Andy Garcia is a digital content creator, focusing on Food, Cooking &

Travel contents. You could check out his works on Instagram (@garcian-
dyyy) & Tiktok (@garciandyyy)

Combining his bachelor on film production set of skill with his passion
in cooking and F&B industry, Andy makes cooking, food reviews and
travel hacks videos across digital platforms. In Fukura-men, Andy focus-
es on the R&D and menu development part. In fact, our bestselling Fuku
Mazesoba is his own hand creation!

KYRA NAYDA (co-founder)

Kyra Nayda is a digital content creator, focusing on Beauty, Fashion, Life-

style & DIY contents. You could check out her page on Instagram
(@kyranayda) & Tiktok (@kynayda)

With years of experiences and extended connections in social media in-

dustry and marketing, she will help managing branding, marketing strat-
egy and PR affairs of Fukura-men.
UNIQUE POINT 唯一点
Fukura-men provides tasty high-quality dishes with an affordable price
with a unique individual pod seating dining experience just like in a Jap-
anese ramen bar.

o The BEST Mazesoba in town!

o The 1st Pod Seating Restaurant in Indonesia
o Using Authentic Ingredients (No Pork, No Lard)
o Affordable Price but Taste Authentic
o Viral in Tiktok
o Fast ROI
o Partnering with a renowned F&B group in Indonesia, Infinity
Group
TARGET AUDIENCE
目标受众
Primary Market :
Millenials & Gen Z, tech savvy and social media
Major cities in Indonesia
Student, friends group, couple, young family
Behavioral : Japan & noodle enthusiast

Secondary Market :
General public, Man & Woman, 16 – 50 years old, A – C
OUR MENU
菜单
 FUKU’S SPICY HOT FRIED
MAZESOBA OIL NOODLE MIETIAW
 TORI KARAI TORI MAYU
‘BAI’ TAN PAITAN TORI PAITAN
OTHER MENU 其他菜单
Aside from our hero product (Ramen), we will also expanding our menu
and product category to fulfill Indonesian market’s taste and needs with
our upcoming menu :

Rice Category (karaage bowl, chicken nanban original & spicy)

Dry ramen (ramen geprek, etc)
Dessert (Milk Pudding)
Other noodle menus (not limited only to Japanese noodle)
STORE CONCEPT
ストアコンセプト
Fukura-men is the development of Fuku Noodle Bar that was found in
2021 by Andy Garcia. Fukura-men is an Japanese-inspired food bar that
focuses on delivering an experience to its customers by transporting
them into a different place once they enter our restaurant.

Started with only 6 individual pods seating, the idea is to bring a Japa-
nese ramen dining experience to Indonesia. Now due to many requests,
Fukura-men is ready to expand its wings, bringing the experience across
Indonesia with you.

Fukura-men believe that good foods, unique eating experience and hearty
drinks will attract people to try us out and come back as a regular.
STEP KEMITRAAN パートナーシップステップ

Penjelasan Mekanisme DP Biaya Kemitraan Survey Lokasi Pelunasan Biaya Kemitraan,

Kemitraan & Estimasi Serta Pendaftaran Bahan Baku & Peralatan
Lokasi Cabang

Sign MOU Persiapan Opening Training 1 - 2 Minggu Opening Day

Kerja Sama 1 - 2 Minggu
 INVESTMENT PACKAGE

150
Total Disc 12jt

Include
138jt
Fukuramen License 3 years Perlengkapan Dapur

100 Bahan Baku Awal POS System (iSeller)

Influencer Promo & Ads Marketing Tools

Fukuramen Training dan SOP

Signature Pod Design
*Exclude:
Renovasi, Freezer, Showcase, Device POS, Tabung gas, Noodle Boiler / Kompor, Preparing Table,
Perlengkapan outlet (kebersihan dan plastik)
 FINANCIAL PROJECTION
INITIAL INVESTMENT Rp 138.000.000

SKENARIO PENJUALAN (1 BULAN)

Rata-rata Penjualan Per Hari (Porsi) 50
Rata-rata Nominal Transaksi per Porsi Rp 50.000
Jumlah Hari dalam Sebulan (Hari) 30

Total Penjualan (1 Bulan) Rp 75.000.000

HPP (40% dari harga Jual) Rp 30.000.000

Profit Kotor Rp 45.000.000

BIAYA OPERASIONAL
Gaji Karyawan (Min 3 Orang) Rp 6.500.000
Sewa Tempat Rp 5.000.000
Operasional Rp 5.000.000
Lain-lain Rp 2.000.000
Jasa Management Rp 2.000.000

Total Biaya Operasional (1Bulan) Rp 20.500.000

Profit Bersih Rp 24.500.000

Balik Modal (Bulan) 6 Bulan

INITIAL INVESTMENT
SKENARIO PENJUALAN (1 BULAN)
50
Rp 70.000
30

Rp 105.000.000

Rp 42.000.000

Rp 63.000.000

Rp 8.500.000
Rp 5.000.000
Rp 5.000.000
Rp 2.000.000
Rp 3.500.000

Rp 24.500.000

Rp 38.500.000

5 Bulan
FEATURED BY
推荐人
THANK YOU
谢谢