Marketing Plan

December 2022
Wonderful December with Verse
what we will do :
• Shot out #JoyTogether to announce schools out package room kids & Holiday strategic location all Verse
• Shot out #DecemberToRemember to arrange customers trial 6 hours jacuzzi room luxe & Lite
• Shot out wedding package Verse Luxe & Verse Cirebon
• Shot out meeting end year at Verse Lite & Oaktree Hotel
Additional :
• Promo 12.12
• Photo booth competition (all hotels) with theme christmast and new year edition
• Mask Party at atap Bar & Rooftop
 December plan week 1-2 3

General contents highlight

• Week 1
Luxe : On board content new jacuzzi room theme #JoyTogether new family with kids
Oaktree : On board content afternoon booster at Kopi roti lino
Cirebon : On board content wedding at Verse Cirebon
*additional contents : ON board content package special occasion

• Week 2
Lite: On board content 24 hours new jacuzzi room theme #JoyTogether new family with kids
Luxe: On board content #Decembertoremember jacuzzi room (big room) with theme models couple editions
Cirebon: On board content Travel ideas, Jakarta – Cirebon shot out strategic location verse cirebon
Oaktree: On board content staycation ideas with strategic location at Oaktree hotel (including kopi roti lino as facility)
*additional : Promo 12.12 (makesure with pak gavin, apakah ada promo 12.12)
 December plan 4

PLAN FOR Wonderful December at Verse

VIDEO REAL TESTIMONIAL INFLUENCERS MEDIA COLLAB GIVEAWAY

VIDEO
EXPERIENCE INVITATIONS BOOSTERS
REVIEW

Video experience: Testimonial review

Joy Together : 10 Influencers Collaborate with Media to
#JoyTogether (Video / wordings) Internal Giveaway : 1 (week
December to remember: 10 created media article / review
#Decembertoremember 3 Decembers)
#JoyTogerher Influencers about hotels and December
External Giveaway : 1
#Afternoonboosters Afternoon Booster: 5 campaigns
Collab with
(collab with influencers Target : 1 media (week 4 Decembers)
model/influencers influencers)
 Presentation title 5

Cost Verse Hotels

Estimate Cost Money Value Vouchers Value

Giveaway   Rp 1.200.000

Models   Rp 2.000.000

Props Rp 300.000  

Photo Booth Rp 4.000.000   untuk 4 hotels

Photo booth winners   Rp 4.000.000 untuk 4 winners

Total Rp 4.300.000 Rp 7.200.000

Presentation title 6

Kopi Roti Lino

Campaign Highlight

• Kopi Roti Pilihanku

what we will do :
• Shot out #KopiRotiPilihanku to announce more variety of Roti Toast Lino
• Tetap mempertahankan Kopi susu Lino untuk diangkat dalam lebih banyak konten
• #FreshHoliday with Linos moctails
• Shot out package Kopi pilihan (mamapapa) Roti pilihan adik
(activation paket roti toast yang bisa di kreasikan toppingnya oleh kids)
• Promo 12.12 ( 12 ribu kopi susu lino) with every purchase of food build awareness about our coffee (premium quality beans, dll)
• Wonderful Treat : for every customers of Verse and Oaktree hotels get voucher (fisik / digital) Get 20% for purchase at Kopi Roti
Lino
Additional :
New year party at Kopi roti lino
White Christmas special edition at Kopi roti lino (menu package special Christmas)
 December plan week 1-2 8

General contents highlight

• Week 1
New Menu (yang belum di post)
Experience content #KopiRotiPilihanku + repost konten influencers
On board package kopi roti pilihan (family kids)
Content purchase at gofood, grab food, shopeefood
• Week 2
educated coffee premium for kopi susu lino
Promo 12.12 Kopi susu lino
Content wonderful treats collab with verse hotels
Content Fresh holiday with kopi roti lino
 December plan 9

PLAN FOR Kopi roti lino #KopiRotiPilihanku

MORE MENU UMBUL UMBUL INFLUENCERS 12.12 GIVEAWAY

AND AMBIENCE COLLABORATIO DECEMBER BOOSTERS
CONTENTS N PROMO

All the menu with package

30 influencers PR
10 umbul umbul kopi Promo special 12k Kopi Internal : 1x
Created more experience package
belanja online (ex: gofood,
roti lino (terpasang di susu lino, with every External : collab with verse
5 influencers visit to purchase of food hotels 1x
grabfood, shopeefood) area sekitar store)
outlets
Presentation title 10

Cost Kopi Roti Lino

Estimate Cost Money Value Vouchers Value

Giveaway   Rp 500.000

Influencers (delivery cost) Rp 2.000.000  

Props Rp 500.000  

Influencers macro Rp 3.000.000  

Umbul Umbul Rp 2.000.000  

Total Rp 7.500.000 Rp 500.000

THANK YOU