Presented By –

DINS CAFÉ-THE FLAVORED Mr. Dinesh Saindane

Exe-MBA – 2nd Sem
THEMES BUSINESS PLAN Roll No. 2081
MISSION
1. Our café will be inspiring one including
multiple themes with excellent flavors.
2. Main mission will be to provide a place to
gather and have fun talk in this digital world.

3. To have a great food and beverage range.

4. Employee behavior, participation and
training are equally important to us.
5. Our concept combines variety, ambience,
entertainment, and a superior staff to create a
sense of place.
KEY TO SUCCESS

1. Unique, Innovative and Contemporary.

2. Product Quality – Foods and Beverages
3. Attractive Themes
4. Cool Environment with music
5. Membership Card for respective themes
6. Workspace for online workers with wifi.
 CAFÉ SUMMARY

Manager

03 Cooks 03 waiters 02 Cleaning Staff

1. Our CAFÉ will be located in College Road area to attract youths (rented place).
2. Café will have one central counter surrounding with four themes arrangement.
3. Themes will be of famous shows and characters.
4. Menu will contain two main sections Food and Beverages.
5. Management will have One Manager (owner), 03 cooks, 03 waiters, and 02 cleaning staff.
MARKET
ANALYSIS
1. My business is based on themes which will
attract mostly of youths.
2. Today in our City mostly big franchises are
there like MacD, Pizza Hut, Dominoz. But with
single setup.
3. Competitors in nashik are mostly in College
road location.
4. Target – Mostly youths and all age groups.
MARKETING
STRATEGY

1. Media Marketing like FM radio,

Newspapers.
2. Set up a Facebook and Instagram Page.
2. Can make Flyers to put on cars (contact
persons and friend circle).
3. Banners/Hordings across city and near
colleges.
4. Distribute Pamphlets.
 FINANCIAL
PLAN
Monthly Cost Fixed Cost

Rent = 50000/- Furniture = 300000/-

Food Expense = 100000/- Equipment = 500000/-

Fuel = 10000/- Marketing = 100000/-

Staff = 100000/- Decoration = 200000/-

Electricity = 10000/- TOTAL = 1100000/-

Membership Discounts = 5000/-

TOTAL = 275000/-
App. Rs 14 Lakhs

Total Start up cost to open will be Rs 14 Lacs approax.

COSTING Average cost for food per person = Rs. 250/-

1st month - @50 Customers/day Rs 325000

2nd month - @55 Customers/day Rs 357500

3rd month - @60 Customers/day Rs 390000

4th month - @65 Customers/day Rs 422500

5th month - @70 Customers/day Rs 455000

6th month - @75 Customers/day Rs 487500

If - 100 Customers/day Rs 650000

SWOT ANALYSIS
SWOT
ANALYSIS

Strengths Opportunities
Multiple Themes Income level
Hygienic Food Events
Location Theme Props

Weaknesses Threats
Expensive Budget Competitors
New in business Culture
No chain Pandaemic
FUTURE PLANNING
1. Get merchandise products to sale.
2. Arrange events or Celebrate themes on their respective days / week.
3. Photo / fashion Corner for photography.
4. Make a reading corner.