MARKETING PLAN

Make a Marketing Plan of an existing company ( Ex Jollibee near your house) or your own future
business.) Follow this outline and example.

Name of Company: EX. ANGEL ‘S CARINDERIA Logo – Invent your own LOGO (draw colored

Name of Owner: ANGEL BLANCO

Location of Company (Address) - 62 Peacock St. ABC Village MArikina

Short Description of Business:

Ex. My business is a small carinderia located at our house. Seating capacity is 10 persons. I will
serve breakfast, lunch and dinner to my neighbors. I will also have take out and delivery.

Marketing Objective - Ex. To promote my carinderia so I can have a monthly sales of P100,000.

Mission (invent your own) – Ex. To serve quality food to my market.

Vision (Invent your own) – Ex. To be the best carinderia in our village

Values ( Invent your own) - Ex. HArdwork, honesty, patience, excellence

SWOT – Make a SWOT of your business

1.Strength – Ex. Quality /clean food, located near school and offices and call center

2.Weakness – Ex.lack of personnel / only me as manager, cook and helper / lack of capital

3.Opportunities - Ex near school, near offices, call center

4. Threats – Ex traffic in the area/ people don’t have much money, Competitor carinderia near by.

Internal Environment

1. Money - Ex . My capital is P10,000

2. Men - Ex. Personnel - I just have 1 cook and 1 helper
3. Materials – Ex. I will buy my ingredients and food supplies and dining /kitchen utensils
4. Market - Ex. My target market are my neighbors, the school, the employees of office, call
center agents.
5. Machinery –Ex. I will buy cooking equipment stove/ borrow refrigerator
External Environment

Micro Environment
1. Suppliers – Ex. Suppliers will be meat, chicken , vegetable suppliers. For grocery items
I will just buy in the nearby grocery.
2. Public - Ex. Public are my neighbors, students from the school, call center agents, passers
by, jeepney drivers , taxi drivers
3. Competitors - Ex. The carinderia nearby , next kanto, is my competitor.
 4. Customers - Ex. My customers are my neighbors, students , teachers from the school, call
center agents, employees of nearby office, passers by, drivers .

Macro Environment

1.Demographic Ex. Describe your customers -

Age 12 to 60 years old, Civil Status - single and married,

Occupation - students/teachers/employees/drivers/ call center agents

Educational Attainments elem and High school graduate, some college level

2. Economic - Ex. Describe financial status of your customers - Ex. Those with work are minimum
wage Earners P537/day , students have baon , teachers , employees, call center agents have salary.

My other neighbors have no work , so difficult life. They don’t buy from carinderia.

3.Political and Legal - Ex. Our government is a democracy.

We will have national elections on May 9 2022. Legal - I have a business permit and mayors
permit to run this business.

4.Socio Cultural - My customers are my neighbors, families, Roman catholic is their religion.

There are some Iglesia and some Muslims. Some are from the province.

5.Technological - My market knows how to use the cell phone and computer. They have FB account.

MARKETING MIX – DescRibe the 4 Ps

1.Product - My product is Breakfast /Lunch and Dinner meals + Delivery and Take out service

2.Price - My price is Breakfast P50 per meal / lunch and dinner P70/meal

This compose of 1 rice, 1 viand , free soup

3.Place - (location ) My carinderia is located in our house, so have a free rent.

4 . Promotion - How will you advertise and promote your business?

Sign board - of my carinderia / Menu and price will be displayed in white board.

Tarpaulin - for my promotion like free veg if your bill is P100 or more.

Social Media - FB - I will create FB for my carinderia to offer meals / take out/delivery.

Flyers – I will distribute in the buildings near by and to call centers.

BUDGET ( Invent your own ) ANGEL’S CARINDERIA

Sales = Breakfast P50/meal x 50 persons x 20 days = 50,000

Lunch P70/meal x 50 persons x 20 days = 70,000

Dinner P70/meal x 50 persons x 20 days = 70,000

Total P190,000 190,000

Less Expenses

Cost of Ingredients and Food supplies

P190,000 x 40% = 76,000 76,000

Rental 10,000

Salaries - Manager 10,000

Cook 10,000

Helper 5,000 25,000

LPG 2,000

Electricity 3000

Water 1000

Delivery Expense 2000

Internet / Load 1000

Transportation expense 3000 123,000

Profit = Sales – Expense = 190,000-123,000 67,000/month

Photo - You can attach photo of your proposed business. Look in the internet. Copy paste here.