Teacher’s Activity Student’s Activity

Prayer

Before we start, let us pray first.

Yes, teacher.
Ate Missy, please lead the prayer.

Greetings

Thank you Ate Missy.

Good morning my dear students! Good evening teacher, good evening
classmates!

Checking attendance

Is there any absents for today’s class? None teacher

Okay good!

How are you today class? We are fine thank you, how about you?

I am fine thank you

Recall

We had already finished discussing

about Skills in Lay-outing and Photo
Editing Using New Technologies Correct teacher
(Hardware and Software) in Making a
Poster. Am I correct?

Correct, so can you give what are the

necessary skills in lay-outing and photo
editing in using GIMP?
 Changing the Size (Dimensions) of an
Image (Scale),
 Changing the Size (File size) of JPEG,
 crop an Image,
 Rotate or Flip an Image

Okay very good! And what is GIMP anyway? It is a free and opensource raster graphics
editor used for image manipulation
(retouching) and image editing, freeform

Okay, great! GIMP is a program which allows
users to change and manipulate images.
Activity
I have a video clip here for you to watch. And
I want you to observe, and know the content
of the video.
(After watching the video.)
What is the video all about?
Okay class, did you like the video?
Okay good!
Analysis
What is the video all about?
What brand is shown in the
video?
Do you use this brand? Why?
What makes this brand popular?
Do you think that advertisement helps to
promote or buy the products?
drawing, transcoding between different image
file formats, and more specialized tasks.
Yes, teacher!
Endorsing
Commercial
Yes, teacher!
It’s all about commercial that we can
watch on television.
The brand that shown in the video is a
detergent powder which is the “Tide Powder”
Yes, teacher. We use this detergent powder
when we are washing
our clothes because it makes our clothes
clean, smells good and the white clothes
return to its natural whiteness.
What makes this brand popular is the
creativity, uniqueness, of the video, and the
endorser of course.
Yes, it will help to boost our sales.
Okay very good, all of your answers are
correct.

Main Lesson

And for today’s lesson is all about creating an

advertisement/Commercial Poster.

Making an advertisement is not

easy so we must know the factors to consider
in making an advert to avoid failure or
criticism.

So what are the factors to consider in making

an advertisement?

Please read the number one.

1. Understanding the client’s brief.

Okay thank you, when we say client’s brief

we are talking about the document containing
information to be used as the basis for an
advertising campaign.

Can you tell me what is your idea in this first

factor? Ma’am in understanding the clients brief you
have to be aware of the product you will be
promoting and the message the client or brand
wants to deliver to its consumers.

Okay good. So, it is a common problem that

sometimes briefs tend to be vague, in results
the outcome is uncertain. Don’t be afraid to
ask questions so you can get a cleared image
of what you will
be working on.

Knowing and understanding customer needs

Why is it important to understand your clients is at the center of every successful business.
brief?
Why some of advert fails? Because there is no fully understanding
between the clients and the creator.

Okay good, some of advert fails because there

is misunderstanding, so before we start doing
it, we must know what are the problem and
expectation, goals, the business specific,
industry specific of the client. From that, we
can lead a better outcome, understood?
Understood teacher.

Please read the number 2.

Know your audience.

Why do we need to consider the audience?

Because they are those people that would
Very good. When it comes to creating an purchase the product.
advert, the first thing you have to think about
is the audience. You have to think about your
target audience and how you
can create something that they can relate to,
but this isn’t all, you have to put in mind that
your advert will be watched by more than
your target audience and your advert must
serve them too.

For you, how will you know your audience in

making an advertisement?

In knowing your audience Ma’am, you have

to put yourself in the audience’s shoes, think
about what they want to see, how they will
react towards the idea, and make them feel as
if you’re speaking
directly to them.
Okay good, please read the number 3.
Think different.

The advertisements’ world requires creativity,

this is what every brand tries to present.
A creative advert guarantees success.

Is a creative advertisement helpful to promote

your products?
 Yes teacher, because it will catch your
Okay good, when making an advert always audience attention.
broaden your mind, never limit your thoughts,
look for different sources of inspiration, and
search for similar brands and how they
present an idea.

Please read the number 4.

Do not let creativity ruin the relevancy.

As much as an advert should be creative, it

has to remain relevant to the product and its
purpose. We have seen some adverts that grab
the attention advert creative but failed to serve
the brand’s goal and message and were
irrelevant to the brand.

How are you going to make sure that you

don’t let creativity ruin relevancy?

Okay good. Please read the number 5. Ma’am relevancy is necessary but your
Make it memorable. advert must match the brand and must deliver
a clear message to the audience.
-One of the main factors that will make your
advert successful is how memorable and eye-
catching it is. Every
copywriter’s goal is for their advert to remain
in people’s minds.

Who among of you been in mc donalds?

Okay, can you sing their tagline?

Me teacher
Okay very good, is it memorable? It easy to
recognize when you hear that jingle? Papaparapa love ko ‘to

I have here an audio and I want you to tell me

from which brand is it from okay? Yes.

What brand is it?

Okay

Very good. We have here also a BDO. WE

FIND WAYS. Jollibee

Can you give me some additional taglines that

you can still remember?

Okay thank you. FINGER LICKING GOOD, JUST DO IT,

If you wanted to make an advertisement, how HAVE A BREAK, HAVE A KITKAT,
are you going to make it memorable?

Adverts remain memorable when they

Okay good, any addition? are creative, relevant to the circumstances,
and to the audience, and
jingles add special flavors.

You have to think of every small detail in

your advertisement, and also creating creative
Okay very good. idea that is relevant to the product with a
catchy jingle.
Please read the number 6.
Long adverts can bore people, therefore you
have to keep it short and straight to the point,
so you can make sure people
will enjoy it and watch it till the
end and won’t criticize how long it is.

I have here a video, and I want you to watch

it.

What do you notice in the two videos??

They have different way of jingle.

And it is short.
Do you think it is a good advertisement? The theme color is swak to their
advertisement.
 For me teacher yes, it is eye-catching
Okay good. And how about the advertisement especially it is about being on sale, it is
poster? Is it attractive? attractive.

Okay good. Yes teacher!

Are we now clear in the factors that should be

consider before making an advertisement?

Are you sure? Have any questions? Yes teacher!

Okay good.
None teacher

This time, you are going to make your own

product advertisement, following the factors
in creating advertisement.

Your work will be graded based on the

following criteria.

What is the importance of

advertisement in promoting
your product?

The importance of advertisement in

promoting your product is it gives your
product a positive image and helps creating
goodwill for the company and
gains customer loyalty after reaching a mature
age.

The importance of advertisement in

promoting your product is it helps making
people aware of the new product so that the
consumers come and
try the product.