ROADMAP TO SUCCESS

PART 2
BY LUCIA MARECAK
 live free webinar

ROADMAP
TO SUCCESS
in Food Photography

These live classes will

help you
Understand how to build a successful and
thriving food photography business from
scratch without getting overwhelmed!
ROADMAP TO SUCCESS
This coaching program is re-launched in our
Members' Club to celebrate 2 years of the
Members' Club.

The coaching guides you through the phases

and steps to help you focus and work on a
particular skill, once at a time.

Phases - steps - specific resources inside

our Club & BONUSES (for the celebration of
2 years)
You see people on Instagram - it seems so
easy for them!
But, I felt confused and stressed; I felt
imposter syndrome, comparing myself and
burn-out.

You know there is a lot to learn about

composition, lighting, and photography in
general, but there are many other business
topics that get you overwhelmed and stressed.
There is no shortcut, and you will need to do hard work.
Expect results in 12-18 months.
You need to have long-term resistance and a strong reason that
will motivate you to work on your goal every day.
 The next 60 minutes are about:

01 7 Steps to build
strong skills

02
Tips for making
this journey easy
and inspiring

03
How to get
extra help and
resources

Q&A 04
 2022:
ABOUT ME

2018: Lucia Marecak

A full-time food photographer, born in
Slovakia but based in Turin, Italy.
started blogging in 2018,
working in Human Resources as an EU HQ
Talent Acquisition Manager (a dream job at
that time)
First, blogging about recipes
I got shortlisted in Pink Lady 2020; then I
started blogging about photography
I started working with clients & opened my
Members' Club in December 2020
I've worked with an agency representing
talents and worked & participated in
projects with international and local brands
(Manfrotto, Moet, Domori). I've seen smaller
& larger productions (up to 15 people on
set)
I shoot at home & I have a team of 2 people
working with me.
 What challenges do you face
when it comes to growing your
online presence?
@nannls.food

Anna has created her business branding,

Printed her portfolio to pitch new places
She is developing her portfolio for
approaching the hospitality sector
She got a shoot with 4 star hotel in January
and she is building up her advanced skills in
Capture One and artificial light now
 Monika started tethering & shooting with artificial
lighting
She has created a strong product portfolio &
branding for her business
She started working with a regular client
She learned how to master photography of the
@foodtography.with.monique bottles
She is doing composites without any doubt
01
KNOW YOUR FAVORITE
SUBJECTS TO PHOTOGRAPH TO
DEFINE YOUR IDEAL CLIENT
Who do you want to
work with?
What type of companies do you want to work
with?
what can be your specialization?
What subject do you love to photograph?
How can you define the niche of brands you
would love to work with?

Get clear about what type of brands you would

love to work with & start researching what
those brands might like when it comes to
photography.
 What subject do you love
photographing?

What brands can you find in your cabinets?

Next step: Write down 30-50 brands in your niche, or as many as you can.
02
DO THE RESEARCH OF YOUR
IDEAL CLIENT
What it's important to
understand
What photography style do the brands use?
Do they use mostly commercial food photos or
lifestyle?
Do they incline towards bright & airy or dark &
moody?
Do they like minimalistic or larger scenes?
Do some research & write down the list of
shots you will need in your portfolio to
attract your ideal client.
03
DEFINE YOUR GOALS IN
BUSINESS AND PHOTOGRAPHY
Defining clear goals will
help you.
achieve your goals faster
feel more committed
be motivated
get more organized & focused
 Lucia
"let's see how it goes... and
I can start contacting brands
after I learn what I need"
Result: not clear what she
needs to do & achieve what she
want for a long time or never...
Raphael
"Let's find 5 brands to work
with at the end of 2022"
He can define and set smaller
steps to achieve what he
wants.
Result: he has a much higher
chance of achieving.
What do you want to achieve in 2023?
When do you need to complete your portfolio?

What styles/types of shots and how many images will you

need to add to your portfolio?

When do you want to start working with clients?

What is the income you wish to earn in the next year?

04
BUILD YOUR PORTFOLIO
Building your portfolio
Create a portfolio that represents your style but
reflects the style of your potential clients too
keep updating your portfolio regularly, adding
new images, client work, client references, etc...
optimize your portfolio pages for the right
keywords so that you can result higher in google
 What images will you need to
add/change/update in your portfolio?

What is your DDL for

completing/updating your portfolio?
05
SOCIAL MEDIA
Instagram & Pinterest
They are kind of extensions of your portfolio.
Instagram is mainly for a short-term purpose,
while Pinterest is for a long-term vision.
post new photos you create in different styles
so you can keep attracting your potential
customers via social media too
Pro tip:

Post images where you include your favorite

products you use at home, and tag the brands.
Start creating a relationship so they can notice
your work, and it can evolve into a cooperation in
the future.

On the other side: do pay attention that brands

do not steal your content.
What can be your next action to
gain more visibility on social
media?
06
PITCH RESTAURANTS &
MAGAZINES
Get your first
professional projects
contact restaurants to create a restaurant
photography portfolio
pitch managines to feature your work
use this to include into your portfolio - images,
testimonials, references
or, use the opportunity to work with important
international brands for a product exchange (for
building up your portfolio)
 Write down some restaurants you
can contact for to build your
portfolio

Write a list of magazines you can pitch

Make a research about international

brands looking for ambassadors
 Monika
@foodtography.with.monique

When I got approached by the Chief-

Editor of Naked Foodies online
magazine, I had an idea of how the
magazines work and was confident to
accept the offer.
07
KEEP LEARNING & UPDATING
YOUR PORTFOLIO
Upgrade your skills
as you go
You don't need to be an expert in everything
immediately, but you learn it as you go.
When you feel overwhelmed by many things to
learn, ask yourself: What is a must-to-know to
create an image, and what is a nice-to-know to
make it perfect.
Tips for new skills at this point: Photoshop,
Capture One, Artificial lighting,
 What is your must-to-know?

What is your nice-to-know?

Define what skills are advanced that you don't need to learn them necessarily immediately.
TIPS FOR MAKING THE
JOURNEY INSPIRING
Invest time into photography, not into IG

Network with others to keep being inspired

and charged with positive energy

Whenever you learn something new,

Implement new techniques step by step - the
spiral method. (from the part 1 live class)

Creating an action plan, being specific about

what you want to achieve, and doing things
slowly and step by step is the fastest way to
achieve them.

Do what feels right and what can help you

create a stronger presence (working for free
for a magazine, working for an exchange of
products, or not being paid enough for your
first collaborations)
 MEMBERS' CLUB

We are an Interactive Community

for Food Photographers from The doors are open until
all over the world
the first week of January
WORKBOOKS FROM
FEATURED EXPERTS
You have the exclusive
opportunity to learn from so
many featured experts in our
Club and download their
workbooks for the lessons.
MONTHLY MASTERCLASS
Every month, I create a new
masterclass for you- a virtual
photography workshop - showing
you detailed behind-the-scenes of
creating images from the beginning
till the end.
from 2023:
REGULAR LIVE CALLS
REGULAR PHOTOGRAPHY
Regular live coffee networking & Q&A VIRTUAL TEAM WORK
COURSES
calls to help you through your daily PROJECTS
struggles, where I answer your Where you learn how to work
Regular courses are dedicated to a
questions and chat with other in a virtual team on a specific
specific topic improving your
members about food photography. photography assignment.
photography skills or business.
FOOD CONNECTS US
MAGAZINE
Twice a year, our members
team up and create our
magazine!
MEMBERS' CLUB DASHBOARD PRIVATE
COMMUNITY
This is the dashboard where you IMAGE CRITIQUES
COMPLEX MONTHLY WORKBOOK Private forum for our
find live calls schedule and all our You have the opportunity to submit
Every month, you get a new workbook members, where you
latest resources. two images for an image critique
that helps you follow all activities in the can post your images
session, where I give you feedback on
Club for the following month. In addition, for feedback, share
the composition, editing, or anything
it includes notes from the course your questions or
you struggle with
lessons & space for your notes for every share and celebrate
monthly activity. your wins
Members Marketplace
Live calls: editing, composition, portfolio/blog review, digital product reviews
quarterly creative challenges
Roadmap to Success with new bonuses
 THE DOORS
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