ROADMAP TO SUCCESS

PART 1
BY LUCIA MARECAK
 live free webinar

ROADMAP
TO SUCCESS
in Food Photography

These live classes will

help you
Learn how to build a successful and thriving
food photography business from scratch
without getting overwhelmed!
ROADMAP TO SUCCESS
This coaching program is re-launched in our
Members' Club to celebrate 2 years of the
Members' Club.

The coaching guides you through the phases

and steps to help you focus and work on a
particular skill, once at a time.

Phases - steps - specific resources inside

our Club & BONUSES (for the celebration of
2 years)
You see people on Instagram - it seems so
easy for them!
But, I felt confused and stressed; I felt
imposter syndrome, comparing myself and
burn-out.

You know there is a lot to learn about

composition, lighting, and photography in
general, but there are many other business
topics that get you overwhelmed and stressed.
There is no shortcut, and you will need to do hard work.
Except for results in 12-18 months.
You need to have long-term resistance and a strong reason that
will motivate you to work on your goal every day.
 The next 60 minutes are about:

01 Steps to build strong

skills

02
Tips for making
this journey easy
and inspiring

03
Freebies to help you
move forward on the
journey

04
How to get
extra help and
resources

05 Q&A
susi_gastrostudio
"1.) confidence: the constant
feedback from you and the
members, the motivation to
produce consistency.

2.) community: the fantastic

feeling of belonging and sharing
the same passion. "
@luisa.foodphotography

"I would say the number one

thing you helped me with …
would be understanding light and
composition.

My most significant
transformation is in both areas
and understanding how to edit in
Lightroom.
@casadelavida.nl
1.) Growing confidence in myself:
Trusting more in my photography
vision, daring to be bold, taking
my photography skills to another
level, and being myself.

2.) Evolving: building my

company, pitching for new
clients, finding my inner voice,
and the feedback from Lucia and
the community.
What challenges do you face
right now?
01
EXPERIMENT & LEARN
THE BASICS
 Editing - Colour theory
Lightroom Classic
Composition Lighting

How can you improve

composition
Focus on 1 composition technique at once
Keep adding more techniques step by step - a
spiral method
Sketch your compositions
Start to tether
Use overlays to help you learn more & faster
Analyze your images and look for improvements
 Then, start
sketching your Then, add leading
compositions ahead lines techniques

Then, start
Then, add and play photographing
with other various products Then, practice only
techniques - you have at home... the Golden Spiral
repetition of
shapes, etc...

Experiment with
Then, start
Gestalt Principles Then, add the
tethering
layering technique
Use more advanced
compositions -
Dynamic Symmetry

Start with The Rule

of Thirds - practice
Then, add the Rule
it for a week.
of odd numbers
Then, practice only
the Golden Triangle
 What compositions do you use?

What compositions you wish to learn?

Write an action plan for you to improve
composition (using the spiral method)
e.g., this week: xy technique
next week: fk technique
 Start photographing with
products you have at home.
Write a list of products you use most in your
recipes & include them in an action plan.
How to work with light
Light is the most important aspect of
photography
we have 3 light directions - side light, backlight,
front light, and a combination of side-back light
the most common direction is side-light (this is
what you learn first when starting)
working with light = creating a mood
Light & Airy Dark & Moody Bright & Moody Dramatic bright
What changes the mood

distance of the light source

the intensity of the light
size of the light source
blocking the light
reflecting the light
light directions
What mood do you What mood do you
feel comfortable NOT feel comfortable
with? with?

Light & Airy Dark & Moody Bright & Moody Dramatic bright
Editing
Image editing is 50% of your signature style.
Learn how to use Lightroom Classis (the
advanced version of Lightroom)
Learn how to use the local tools
Colour corrections
Learn how to edit images in the same way how
other photographers edit theirs - recreate the
style of others
Tip: play with colours
Understand how to correct colors in your
images without worries about the white
balance during the photoshoot
Tip: tonal contrast
Focus on tonal contrast will add depth to
your image.

This can be done by the global adjustment

tools, tone curve, and by the luminance of
color HSL sliders
You can use your workbook to rank your
knowledge about the tools in Lightroom.
How to apply color
theory into images
Colors help us express the mood and story
the right color combinations makes the image
look harmonious
 Split -
Monochromatic Complementary Analogous Diad Rectangle
Complementary

What colors / What color

color schemes & schemes have
do you use? you yet to try?

Photography style
It can take years to develop the style
first, experiment, play with different moods, and
try different styles before you stick to one
your current style can be influenced by your
personal experiences and situations & by your
photography teachers
it's essential that you find your own style in the
future
2018 2019 - 2020 2021 - 2022
How can you define your
current style

What is your dream style

about?
02
JOIN A COMMUNITY - TO
KEEP YOURSELF INSPIRED
AND ACCOUNTABLE
A community can help you
(online or offline)
Keep inspired and keep accountable to
work on your goals
Constructive feedback
Discussions with others about the
challenges and wins
A safe environment to create and not be
judged
Support & Guidance
Space to ask questions
 What do you miss in order to be
accountable?

What do you look for in a community?

03
PROPS & EQUIPMENT
What is a must-to-have
a tripod, natural light, C-stand, camera, 2 lenses
(e.g., 50 mm, later 100mm)
white & black foam cards for lighting
basic props - matt, neutral color
a few backdrops - vinyl or homemade
I have written blog posts about the equipment &
props
04
TIPS FOR MAKING THE
JOURNEY INSPIRING
Invest time into photography, not into IG

Network with others to keep being inspired

and charged with positive energy

Implement new techniques step by step - the

spiral method

Write a plan of new skills to learn in the

upcoming weeks and months

experiment with as many moods, and styles

as you can to keep growing your skills
 MEMBERS' CLUB

We are an Interactive Community

for Food Photographers from The door are open until
all over the world
the first week of January
WORKBOOKS FROM
FEATURED EXPERTS
You have the exclusive
opportunity to learn from so
many featured experts in our
Club, and download their
workbooks for the lessons
MONTHLY MASTERCLASS
Every month, I create a new
masterclass for you- a virtual
photography workshop - showing
you detailed behind-the-scenes of
creating images from the beginning
till the end.
from 2023:
REGULAR LIVE CALLS
REGULAR PHOTOGRAPHY
Regular live coffee networking & Q&A VIRTUAL TEAM WORK
COURSES
calls to help you through your daily PROJECTS
struggles, where I answer your Where you learn how to work
Regular courses dedicated to a specific
questions and chat with other in a virtual team on a specific
topic improving your photography
members about food photography. photography assignment.
skills or business.
FOOD CONNECTS US
MAGAZINE
Twice a year, our members
team up and create our
magazine!
MEMBERS' CLUB DASHBOARD PRIVATE
COMMUNITY
This is the dashboard, where you IMAGE CRITIQUES
COMPLEX MONTHLY WORKBOOK Private forum for our
find live calls schedule and all our You have the opportunity to submit
Every month, you get a new workbook members, where you
latest resources. two images for an image critique
that helps you follow all activities in the can post your images
session, where I give you feedback on
Club for the following month. In addition, for feedback, share
the composition, editing, or anything
it includes notes from the course your questions or
you struggle with
lessons & space for your notes for every share and celebrate
monthly activity. your wins
Members Marketplace
Live calls: editing, composition, portfolio/blog review, digital product reviews
quarterly creative challenges
Roadmap to Success with new bonuses
 THE DOOR
Pricing Plans CLOSES FIRST
Choose from over a thousand professionally- WEEK OF
made templates to fit any objective or topic. JANUARY

Monthly Yearly
1 month only
membership membership

€ 54 €48,6 € 42€37,8 € 420 €378

full access to the Monthly recurring Yearly recurring
Club for 1 month

All content All content All content

All live calls All live calls All live calls
Without a welcome call Welcome call Welcome call

USE THE COUPON ROADMAP TO GET 10% DISCOUNT (FOR THE NEXT 1 WEEK)
 VISIT:

www.healthygoodiesbylucia.c
om/members-club
To learn more about our Club and what our
members say
Q&A TIME