Professional Documents
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Communicative Strategy
- Cohen (1990) states that strategies must be used to start and maintain a conversation. Knowing and
applying grammar appropriately is one of the most basic strategies to maintain a conversation.
1. Nomination
- A speaker carries out nomination to collaboratively and productively establish a topic. Basically, when
you employ this strategy, you try to open a topic with the people you are talking to.
2. Restriction
3. Turn-Taking
- Turn-taking pertains to the process by which people decide who takes the conversational floor.
4. Topic Control
- Topic control covers how procedural formality or informality affects the development of topic in
conversations.
- Topic shifting, as the name suggests, involves moving from one topic to another.
6. Repair
- Repair refers to how speakers address the problems in speaking, listening, and comprehending that
they may encounter in a conversation. (Schegloff et al, 1977). If there is a problem in understanding the
conversation, speakers will always try to address and correct it.
7. Termination
- Termination refers to the conversation participants’ close-initiating expressions that end a topic in a
conversation.
LESSON 1: FACTORS AFFECTED BY A SHIFT IN SPEECH CONTEXT, SPEECH STYLE, SPEECH ACT AND
COMMUNICATIVE STRATEGY: LANGUAGE FORM, DURATION OF INTERACTION, MESSAGE AND
DELIVERY
Language Form - refers to the so-called surface features of language and how these are arranged.
Language form can be divided into at least two categories (Lahey, 1988):
1. Morphology
Ex: Walking
free morpheme can stand alone as its own word. Ex: Walk
bound morpheme only occurs as part of a word. Ex: ing, ly
2. Syntax
- refers to the rules that govern how words combine to create meaningful utterances
Subject – who?
Object – what?
In total, there are 7 syntactic patterns, but all must contain at least a subject (S) and a verb (V). Other
elements include a direct object (O), indirect object (IO), complement (C), and adverbial (A).
1. S + V: Alicia laughed.
3. S + V + C: Alicia is happy.
Parallel structure is also important for proper syntax. This is most often an issue when expressing a
series of items or verbs.
Ex: I like running, swimming, and skiing. (Correct) I like running, swimming, and to ski. (Incorrect)
Purpose of Syntax
- A single sentence can be rearranged in several ways to produce new sentences, while remaining
grammatically correct.
DURATION OF INTERACTION
This refers to the time the speaker and listener/audience communicate with each other. Often, when
you think of a speech, you think of a one-way message from public speaker to audience.
Verbal Interaction
- While you may not necessarily engage in a two-way dialogue with your audience, there are plenty of
ways to interact with them verbally.
Non-Verbal Interaction
- Your non-verbal interaction with your audience consists largely of body-language cues. Whether it’s
eye contact with individual members of the audience or specific gestures and face expressions as you
speak, your actions are just as important as your words when you’re in front of an audience.
MESSAGE
- The message is the most important and intrinsic element of all speech.
- The word “message” actually comes from the Latin mittere, “to send.” The message is fundamental to
communication.
- A message may include verbal content, such as written or spoken words, sign language, email, text
messages, phone calls, snail-mail, and even skywriting. A message will also include nonverbal content,
such as meaningful behavior beyond words.
DELIVERY
The most important element of an oral presentation is, of course, the content and ideas you are trying
to communicate. However, the communication of content is often impeded by a poor manner of
delivery.
- You must rehearse so that your presentation will be clear, concise, and delivered in a relaxed and
understandable manner. Part of your rehearsal is the drafting and report-planning process you must go
through to organize your topic, as well as the process of preparing your visuals.
LESSON 2: RELATIONSHIP OF SPEAKER, ROLES AND RESPONSIBILITIES OF A SPEAKER
- Relationship of the speaker refers to the bond between the speaker and receiver which may depend on
how the discussions relate to receivers’ interests and knowledge. The speaker is expected to create a
positive relationship to his/her listeners.
You may not face all of these challenges in your every exchange as a speaker, but they're out there, and
their main points rise to varying degrees:
• Noise in the form of interference. It could be environmental noise (phones ringing, doors slamming) or
psychological noise triggered by internal thoughts;
• Fear or even anxiety - of the encounter itself, the preceding reaction or the listener(s); and
• An unstable purpose.
The result of the communication - success, confusion, and disaster - may not end up on your shoulders
alone. But it does begin with you, and you can set the proper tone if you remember to:
Beyond cautions to "be quiet and pay attention," many people do not understand what good listening
is, much less how to become a great listener. Many people may not even find themselves in an
authentic "active listening" situation.
You Can Overcome Listener Challenges
All hope is far from lost, though, even though listeners may have other issues on their minds too,
including:
The same noisy influences - both internal and external - that speakers face;
Fear of the speaker or of the unknown message she is about to deliver;
Nervousness about being able to correctly understand the message and follow any information;
and
Focusing on personal feelings about the speaker rather than the message she is trying to convey
Just as you expect the speaker to be present in the moment, you should be too. This means:
There are other steps you can take as you practice your listening skills. All of them carry the added
benefit of improving your comprehension of the message and predicting the risk of opening a
communication gap. They include:
Giving the speaker the benefit of the doubt, especially if you have uncertainty about his
credibility or sincerity;
Remaining open to new ideas;
Not jumping to conclusions, making assumptions or forming an opinion until you've heard the
entire message;
Not interrupting; and
Taking notes, if it's appropriate and convenient to do so.
LESSON 3: SPEECH WRITING AUDIENCE PROFILE, LOGICAL ORGANIZATION AND DURATION
Speech Writing
It is an art of conveying a message to your audience. Either through oral communication or through
other means, such as power point slides. The reasons for writing are to inform, to explain or to
persuade. In a speech, typically the main purpose is to persuade the listener/reader to take up and
support your views.
1. Choose a topic
3. Prepare a structure
8. End memorably
Introduction
B. Preview
Body (Discussion)
A. Topic Idea
C. Supporting details (illustrated examples, figures and other data can be included here)
Conclusion
B. Repeat a story, a quotation, a series of questions used in the introduction differently or with a twist.
C. A closer, a call action, or a memorable statement that will leave a mark the minds of the audience.
SPEECH PURPOSE
A speech to be successful must have a clear and definite purpose. Your purpose must be fit to your
audience’s interest and need.
AUDIENCE PROFILE
It involves identifying the audience and adapting a speech to their interests, level of understanding,
attitudes, and beliefs.
Knowledge of Topic - audience knowledge of a topic can vary widely on any given occasion;
therefore, communicators should find out what their audience already knows about the topic.
Demographics - factors of an audience include age, gender, religion, ethnic background, class,
sexual orientation, occupation, education, group membership, and countless other categories.
Setting - can influence the ability to give a speech and the audience’s ability and desire to listen.
Audience size - the larger the audience the more formal the presentation should be.
LOGICAL ORGANIZATIONS
Organization of ideas from general to specific. Make a general statement and then provide explanations.
The writer must ensure that readers can understand the described and explained concepts.
- This pattern presents events or processes according to the sequence of time that they occurred.
2. Spatial Pattern
- organizes the speech according to the physical structure of the subject or how the topic actually
appears in space.
3. Topical Pattern
- most often employed when speakers take their main topic and decide the most important sub- topics
they would like to talk about.
There are things to be examined in conducting a speech to assess whether you meet them or not, you
may ask these necessary questions in considering duration and physical setting such as:
Word Choice
A word is the simplest part of any language. While communicating or delivering any ideas or thoughts,
one must use a proper word. Word choice is a person’s choice or selection of words. It is a manner in
which something is expressed in words. The choice of words is the style of expression.
Meaning - words can be chosen for either denotative meaning, which is the definition you’d find in a
dictionary or the connotative meaning, which is the emotions, circumstances, or descriptive variations
the word evokes.
Specificity - words that are concrete rather than abstract are more powerful in certain types of writing,
specifically academic works and works of nonfiction.
Audience - whether the writer seeks to engage, amuse, entertain, inform, or even incite anger, the
audience is the person or persons for whom a piece of work is intended.
Level of Diction
Grammatical Correctness
Grammar explains the forms and structure of words (called morphology) and how they are arranged in
sentences (called syntax). In other words, grammar provides the rules for common use of both spoken
and written language so we can more easily understand each other.
NOUN - word used to refer to people, animals, objects, substances, states, events, ideas and feelings.
ADVERB - modifies a verb, adjective, another adverb, a phrase, or a clause and indicate manner, time,
place, cause, or degree.
PREPOSITION - link nouns, pronouns, and phrases to other words in a sentence and usually indicate a
relationship of time, space, or logic.
INTERJECTION - are added to a sentence to convey emotion and are usually followed by an exclamation
point.
LESSON 5: Speech Delivery: ARTICULATION and MODULATION
ARTICULATION
Articulation is the process by which sounds, syllables, and words are formed when your tongue, jaw,
teeth, lips, and palate alter the air stream coming from the vocal folds. (WALANG TONO BOSES MO RITO
ANTE)
To articulate means to say or pronounce something in a way that can be clearly heard and understood
like expressing an idea or a thought in words.
Why do we articulate?
Everything we say and do or we don’t say and don’t do sends a message to others.
MODULATION
Modulation in speaking means a change stress, pitch, loudness, or tone of voice and an inflection of the
voice. (MAY TONO RITO ANTE)
To modulate means to enhance emphasis in words with rising and lowering tones adding subtle
meaning.
Why do we modulate?
It facilitates the understanding of your speech as it gives more meaning to your voice and makes your
voice sound attractive.
Pace or Speech Speed - When speaking always consider your audience or listeners. Employ speed that
your listeners can easily and properly understand your speech.
Pitch or Depth of Voice - According to Flores & Lopez (2009), pitch is the location of the sound on the
musical scale and is determined by the tension applied by the tone-producing mechanism- the vocal
cords. Pitch is another element of voice which shows emotion.
Power - In order to make your voice powerful, you should not speak from your mouth but from inside
the abdomen, make it commanding by generating intensity in your voice.
Volume - Make sure that everybody in the audience can hear you without straining
Emphasis - Put emphasis by placing some stress or focus on the key words or syllables in order to
provide contrast to your words and to bring out their desired meaning.
Inflection - Inflection means the ups and downs of words. Inflection links meaning and feeling with your
words.