1

Table of Contents:

Introduction 3

Describe the brief and overview of company including its mission, vision & objectives 3

Describe the strategic planning of company 5

Demonstration of the theoretical background by describing various models and theories 9

The marketing analysis of company 17

Illustrate the growth opportunities with justification 19

Provide impact of growth strategies 22

Description of Cost benefit analysis 23

Financial plan for business idea 26

Conclusion 28

References 29

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Part 1)

Individual Business Plan

Introduction:

A business plan is a formal document that describes the objectives, goals, and strategy for a
particular business venture. For example, if you are starting out as an entrepreneur and want to
open up own restaurant, then a business plan can be used to outline the primary objective of
opening a restaurant and the steps that need to be taken to achieve those objectives. In addition, a
business plan could also be used as a roadmap for success by describing specific objectives that
must be achieved in order to make sure that everything runs smoothly. It is common knowledge
that the business environment has an influence on the performance of the businesses and its
sustainability. This reality can be understood from various perspectives such as financial,
customer, community and employee engagement perspectives, among others. In order to
understand how businesses are affected, it is important to analyse their operations in terms of the
following areas: financial, social, environmental and economic impacts. As a result, it is possible
to establish whether they are sustainable or not. Hence, the objective of this paper is to explain
what is meant by “business reality” in relation to different aspects of the organizations’
performances. A business plan is a document that outlines the financial strategies of a company.
It is usually designed to help investors assess whether or not they need to invest in a certain
business venture (Kesting, 2020). The purpose of this paper is to discuss a business plan of a
food restaurant, how it works, and why it's important.

Company Overview:

Restaurant industry is one of the most rapidly growing industries in the world and it has been
estimated that by 2020, it will be worth $2.3 trillion. This means that there will be a need for
more restaurants in order to satisfy the increasing demand from consumers as well as increase
profit margins. The current report describes the business idea of starting a new startup business
of the food restaurant named as “Wholesome Delight Food Restaurant”. The restaurant intends to
cater to those who want their meals healthy and to be filled with happiness and love.

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Rational:

The reason to start this business is to provide healthy and fresh food that is full of nutrients to the
clients that is sustainable and healthy for them. In today world the people are more conscious
about their health and they carefully eat and demand healthy food therefore the rational to start
this business is considering the demands and requirements of customers by providing them
healthy and high quality food and services.

Mission;

The mission statement of the Wholesome Delight Restaurant states the goals it strives to achieve
in order to give everyone a good meal on time in every location where it operates. They seek to
create happy moments for both parties involved, the customer and the employee. To the
employees, they strive to ensure that they are treated fairly and given the best treatment. Both
parties have come to understand that they cannot work without each other. As a result, they have
come together to make sure that the staff and the guests are pleased.

Vision;

The vision of the Wholesome Delight Restaurant is to become the most trusted provider of
reliable and affordable meals in the United States. Their goal is to offer tasty nourishment in the
form of meals that are prepared professionally. Another thing that the founders of the company
want to do is to empower young entrepreneurs and encourage the use of technology to improve
on processes within the restaurants. According to the founders, the main objective is to become a
household name and be known as the leader in offering exceptional meals to those who seek it.

Objectives;

 The first objective of Wholesome Delight Restaurant includes expanding their business
globally by opening new branches in different areas or countries of the world.

 On the other hand, the second objective includes launching a mobile app that would
allow the users to access information about the meals they have ordered.

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  The goal is to help the guest find their inner joy and find peace as they go about their
daily lives.

 To provide high quality food and services to customer to achieve their satisfaction and
loyalty.
 To generate maximum profit etc.

Target Audience;

The targeted market of the Wholesome Delight Restaurant is comprised of individuals who are
between 18 to 55 years old. Most importantly, however, is that it caters to families who want a
convenient place to get quality meals at reasonable prices. Its target market also comprises
middle-class earners; thus, it targets families that are willing to spend a little extra in order to eat
healthy.

The restaurant is not only meant to serve families, either. People of any age can visit the
establishment, regardless of their social status, gender or class. Furthermore, anyone can visit the
establishments’ offices to buy food.

Strategic Planning:

A strategic planning can help business to be more successful because it helps define their future
as well as identify what needs to change. Strategic planning provides businesses with an
opportunity to understand themselves in terms of their strengths and weaknesses and to develop
ways of overcoming obstacles”. It is important to note that a good strategic plan provides
business with the necessary information and knowledge to guide them through their operations.
Organizations get to discover and recognize the opportunities and challenges facing them, which
allow them to move forward in order to attain success in the long run. In addition, a strategic
plan allows a company to know where they stand and what they are good at, where they are
weak and where they need to improve. They also get to find out how much time needs to be
spent on each project and how best to allocate resources. Strategic plan is vital for any
organization because it helps companies to formulate their missions and goals and to identify
opportunities and threats facing them. Additionally, a strategic plan enables a company to map
out the best strategies they must employ in order to achieve its goals. Strategic planning is

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significant because it enables companies to focus on particular areas that could otherwise not be
addressed because of budget constraints. Another method that can be used to create a strategic
plan is by conducting a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities,
and threats (Leone et al., 2022).

Business Models;

A business model is essentially a series of steps that are taken to run a business. It provides a
framework that shows the direction in which a company intends to progress. A business model is
the way a large company plans to operate. It consists of three elements; customers, products and
prices. The different business models and frameworks for the current restaurant business idea are
described in below text (Leone et al., 2022).

Operational plan;

Operating a business involves not only production but also distribution, marketing, and sales
strategies, risk management, quality control, human resource management among other vital
aspects. These procedures are essential for any company that wants to achieve its primary
objective of making profits. For instance, it is impossible to operate an organization without
having an adequate supply chain management system. In addition, there is no way an
entrepreneur can run an entity with zero employees unless they have adequate human resource
management strategies in place. An effective operation plan helps the firm to achieve its goals by

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avoiding costly errors and losses and maximizing profit margins (Leone et al., 2022). This paper
will evaluate each aspect of an operating plan in detail for Wholesome Delight Restaurant.

Operations Involved In Running Operation Plan

 Production

The first thing is production. When a product goes out of production, the company has to order
new raw materials for the same or substitute it. Such measures should be taken after thorough
research on what to produce and when to produce them, (Leone et al., 2022) Most companies
including Wholesome Delight Restaurant use a cost plus strategy where they add their costs to
improve output.

 Distribution

The next process in the food industry is distribution. Once a service provider receives orders
from customers, he/she has to deliver the goods to the consumers. In most cases, the distributor
is called the transporter, who delivers the items to the clients. However, this is a complex task,
requiring time, money, and skill. There are several companies offering different services in this
area. Examples include truck drivers, package delivery companies, logistics firms, and more. In
some instances, wholesalers and retailers might work together to distribute their products to
customers. The major challenge is to find a reliable and competent driver that is qualified to
deliver the goods (George et al., 2019).

 Risk Management

Risk management involves the use of tools and techniques to minimize uncertainties, including
uncertainty, to achieve stability and profitability. When developing risk measures, companies
need to consider factors such as the severity of the situation, timeframes for recovery from
losses, and the cost of capital. Additionally, when implementing risk management procedures,
the firm needs to take into account the available alternatives and select the most optimal solution.
The approach taken is a crucial component of risk management because it helps to avoid
unnecessary loss of assets and money. Furthermore, the approach adopted by the companies
plays a pivotal role in determining whether they can manage risks successfully (George et al.,
2019).

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  Sales Management

Sales managers control all sales processes including the creation of sales plans and policies.
They can set up budgets and plans to help reach the desired goals. Marketing and promotional
campaigns are made to promote the sale of the products. Sales teams need strong personalities
and knowledge to execute these tasks. On the other hand, the sales team must have excellent
communication skills to share all ideas. The department handles complaints, requests, and
feedbacks from the client. Customer loyalty is important because a lot of sales depend on repeat
purchases. The sales department maintains good relations with suppliers to ensure that they
deliver the required products on time (George et al., 2019).

Note: A successful operation plan is critical for any investor or businessman starting a
food retail business. Production, distribution, and selling are some of the steps that should
be considered in the planning process. Marketing, promotions, sales management, and
finally marketing strategy and promotion form the backbone of any successful enterprise.
By following these practices, a Wholesome Delights can easily attain its objectives and
maximize its profits.

Management & Organization;

It is important to note that there are various types of organizational managers. The organizational
manager, staff and employees should well educate and trained so that they can communicate
with each other in an effective way so that they can effectively meet the organizational goal. It
entails a combination of both technical and human skill, which determines how an organization
operates. However, it is essential to understand the roles played by each type of manager in order
for them to become successful leaders. When doing this, it is necessary to keep in mind that no
matter what one’s job title may be, everyone should strive to provide value to their employees.
Therefore, it is critical to establish the most efficient ways of performing those tasks. Thus,
managers have an enormous amount of responsibility when it comes to motivating their teams,
creating a positive environment for them and working with them for improved productivity. If
one was given the task of hiring another employee and managing the day-to-day operations of
the company, they would implement strategies aimed at strengthening relations with employees
and ensuring that they feel valued, which will benefit my own reputation as a business owner. In

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addition to being able to motivate the workers and ensure that the goals of the organization are
met, managers also need to take time to listen to their subordinates. By listening carefully, they
can gain insight into the motivations behind their actions, which will ultimately help them come
up with better ideas for solving problems and improving performance. Finally, the leader must
also make sure that all the employees are given equal opportunity to share ideas. Once these
aspects are put in place, then the Wholesome Delight Restaurant can become successful (George
et al., 2019).

Theoretical Background:

Resource-based View RBV;

The article under study, “resource-based view” aims at presenting the theoretical and practical
advantages of RBV for Wholesome Delight Restaurant food restaurant. This method provides an
insight into how to use resources efficiently to provide quality products and services. In addition,
it offers a better understanding of what a company can do to improve its performance. It is
important to note that all organizations are constrained by their limited resources; therefore, they
need to identify opportunities to increase the efficiency of operations. From this perspective,
RBV will be beneficial in supporting Wholesome Delights to address the current challenges
within their organization. Furthermore, it helps them to plan effectively in order to meet their
short-term goals in terms of profits (Sanasi et al., 2020).

 Additionally, it explains the various methods of evaluating organizational performance,

which are used for both internal and external purposes. These include financial measures,
customer satisfaction, employee productivity, environmental conditions, and others.
Thus, RBV will help organizations to manage their resources effectively as well as
achieve optimal results (Sanasi et al., 2020).

Resource-Based View (RBV) has several benefits to a food business.

1. First, RBV is more effective than other approaches because it takes into account both
short-term and long-term needs.

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 2. Second, it helps businesses focus on the specific areas where they have higher chances of
success, such as product development or marketing, instead of concentrating on general
issues.

3. Third, it encourages employees to work in teams and share knowledge, thereby reducing
conflicts. Therefore, these features make RBV suitable for the restaurant industry.

4. One advantage of RBV in the food business is that it allows businesses to analyse
changes in market situations. As a result, they could adapt production and distribution
strategies accordingly. Another benefit is the improvement in decision-making power and
effectiveness of leaders. Moreover, RBV can also help the management of corporate
culture by identifying ways of improving the values and attitudes of workers (Sanasi et
al., 2020).

5. The second reason why RBV should be integrated into food business is that it has a
positive impact on employees. People who feel trusted and appreciated tend to perform
better in their jobs. When leaders support their staff members, they can enhance their
morale, motivation, self-esteem, confidence, and commitment to achieving the set
objectives. By providing adequate resources and incentives, leaders can motivate

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 employees to work harder, produce better results, and improve overall service delivery.
In conclusion, RBV helps managers and leaders to develop effective relationships with
their workforce.

 VRIO

VRIO is a management system used to help managers understand their business and manage it
accordingly. It helps them make decisions on how to organize the company, manage its
performance, and control its productivity. The system has many benefits that can be attributed to
its usefulness in managing organizations. For instance, it enables easy access to data and makes
the process of decision-making fast and efficient. In addition, it helps leaders create and maintain
effective relationships with employees and customers. Finally, it ensures that all stakeholders in
a company have equal opportunities, regardless of position or status. Therefore, this paper will
discuss the VRIO analysis of Wholesome Delight Restaurant (Sanasi et al., 2020).

Value-based strategy-This refers to the use of resources more efficiently than that used by
competing organizations. Resources used by competitors are mainly based on factors like prices
as well as quality for better customer satisfaction. For instance, if a company lowers its price, it
may end up losing customers who were willing to pay higher prices. On the other hand, using
less expensive ingredients helps businesses to offer high quality services to their clients.
However, if consumers find out that the company offers substandard products, they are likely not
going to keep coming back for repeat business. Therefore, in order to ensure that a firm’s

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competitive advantage remains intact, firms should focus on increasing value by focusing on
adding value without affecting its core activities (Sanasi et al., 2020).

VRIO analysis is crucial to helping Wholesome Delight restaurant to understand their strengths
and weaknesses (Sanasi et al., 2020).

McKinsey’s 7S Model;

McKinsey's 7-S model is a popular business management model with the main aim of
developing strategies that make organizations more successful and profitable. The 7-S model
would have been used by Wholesome Delight Restaurant to improve their operations to achieve
better performance. It includes seven key elements that are crucial to help a company reach its
goal. The McKinsey 7-S model is made up of seven key elements of the restaurant industry,
which are explained in detail below. These elements have been discussed in order to provide an
overview of the operations of Wholesome Delight Corporation. The paper provides an
explanation of each element and describes their importance and relevance. It also discusses how
they relate to one another (Putra et al., 2019).

 The first element in the 7-S model is structure, which refers to how employees work
together as teams to accomplish organizational tasks. For example, Wholesome
Delight can have different departments where each department works independently
and communicates with each other. This approach makes it easier for employees to
collaborate and share ideas with each other.

 Another structure factor is strategy, which refers to how decisions are made within
an organization to ensure all activities are carried out efficiently. A good example is
when a manager uses the “plan vs. execute” principle, meaning that he or she will
plan how the team should do things instead of just executing them without
considering any consequences. In addition, a leader must be open-minded and willing
to change things from time to time and avoid making the same mistakes twice.

 Finally, a skilled person should use a proper communication process to get the right
information to the right people within an organization. An example of this aspect is

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 when a manager or supervisor listens to what his or her employees are saying to avoid
misunderstandings (Putra et al., 2019).

 The next element is shared values, which refer to the beliefs that everyone in an
organization shares regarding certain issues. These values include justice, fairness,
honesty, integrity, loyalty, trust, respect, empathy and dignity. For instance,
Wholesome Delight may decide to hire workers who believe in fair pay and equal
representation.

 Lastly, a leadership style determines how a leader guides his or her followers to
accomplish various goals. An example of this approach is when a manager motivates
his or her workers using rewards and punishments. All these factors make a great
impact on how employees work together to achieve the best results (Putra et al.,
2019).

 Finally, the last S is shared skills, which refers to specific abilities and knowledge
possessed by members of an organization. Examples include computer skills,

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 strategic thinking, communication skills, social skills, creativity, and others. These
qualities make a difference because they make it easy for employees to communicate
with others, coordinate processes and work together toward achieving a common
goal.

The 7s model is a framework used by many organizations to describe their business operations. It
was developed in response to the rising importance of understanding how business activities are
organized from the perspective of both internal and external perspectives. Overall, the McKinsey
7-S Model explains the organizational structure, strategies, system, shared values, skill, style,
and staff. Overall, it enables one to understand the overall operations of the company and its
significance. To conclude, the McKinsey 7-S framework provides a clear understanding of how
managers should think about improving performance and increase their chances of success (Putra
et al., 2019).

SWOT;

The term ‘SWOT’ stands for strengths, weaknesses opportunities and threats. Strengths are
internal factors that enable a company to be successful in its operations while weaknesses refer
to external forces that may negatively affect the performance of an organization. The following
is the SWOT analysis of Wholesome Delight Food Restaurant (Matović, 2020).

Strengths Weaknesses
 One of the strengths of the Wholesome  One weakness of the Wholesome Delight is
Delight Restaurant is that it will focus on the lack of delivery services.
convenience foods. Customers can easily  There are some weaknesses in the firm that
order their meals from the comfort of their should be considered in order to improve on
rooms. its operations. First, the company does not
 Additionally, the menu that will be available have enough employees who can understand
online would be simple and easy to what is expected from them.
navigate.  Secondly, lack of technology is another
 Moreover, since they do not rely heavily on problem that exists within the firm.
third parties for deliveries, the company However, due to poor management, Food
has no problem competing with the larger Restaurant lacked proper technology which

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 companies.
Opportunities
 One opportunity that the company could
capitalize on is the increasing market; it
would offer employment opportunities to
local youths.
 The company would have a chance to gain
a significant market share through
acquisitions if it decides to venture into
the same line.
 Another opportunity for the company
would be to enter into franchising
agreements.
 The third opportunity for the company
would be to add value to the current
menu items (Matović, 2020).
could help in improving efficiency.
Threats
 There are some threats that face the firm
which include price wars, competition and
health concerns among others. As
discussed before, prices are one of the
main reasons why firms lose customers
and the number of people visiting a certain
restaurant decreases.
 The major challenge facing Wholesome
Delight would be the labour shortage.
 The second major issue that might hinder
the implementation of the above solutions
would be poor internet connectivity. Some
areas in the nation do not have the right
internet connection or even none at all.
Not having proper internet access may
mean that the restaurant cannot effectively
communicate with its customers.

PESTLE;

Pestle analysis is a method used in strategic management to understand the external environment
of Wholesome Delight Restaurant and how it influences its operations. It involves identifying the
political, economic, sociological, technological, legal and environmental factors that may affect
business operations. These elements are analysed by focusing on their potential effect on the
company’s growth and profitability. The purpose of this paper is to carry out a pestle analysis of
startup Wholesome Delight food restaurant (Matović, 2020).

Political Political environments refer to the government policies, regulations, laws,

trade unions, cultural norms, labour standards and political systems that
influence corporate business operations. Political factors can also include

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 laws passed by governments. For instance, the U.S. federal law prohibits
trade restrictions between countries that share geographical boundaries.
Furthermore, political instability has led to decreased productivity of
employees thus resulting in reduced revenues. Thus, these political factors
significantly influence the performance and competitiveness of food
businesses in foreign nations (Matović, 2020).
Economical Economic factor refers to various monetary, fiscal and financial variables
that impact the decision-making process of individuals or corporations.
Several macro-economic elements influence the performance of companies.
For instance, they include interest rates, exchange rates and inflation rates
that affect the cost of financing. Therefore, Wholesome Delight Restaurant
must consider the political and economic factors for the successful
accomplishment of goals.
Social Socio-cultural environments refer to characteristics such as values, beliefs
and attitudes among people and groups. A number of socio-cultural factors
determine whether individuals or groups engage in certain behaviours. The
Wholesome Delight Restaurant must offer quality products by keeping in
mind the demands and needs of society towards their products (Matović,
2020).
Technological Technology provides opportunities and tools to accomplish tasks and
achieve goals. However, it requires proper planning to ensure that the
system is effective. Wholesome Delight Restaurant need to conduct research
before launching a new product or service in order to identify all possible
issues relating to its effectiveness (Wang & Yang, 2014). Technology
advances quickly due to globalization. Therefore, technologies change
rapidly and businesses should be ready to embrace innovation. The
Wholesome Delight Restaurant can use online marketing and other
advanced technologies to achieve success.
Legal Every country has its own laws, regulation and legal framework and the
firm to avoid any violation must focus on these legal boundaries. The
Wholesome Delight Restaurant must follow all the legal frameworks in

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 order to get successful.
Environmental The Wholesome Delight Restaurant will engage in activities to minimize
pollution, conserve natural resources and safeguard ecological health. Some
of the primary reasons why companies should engage in environmentally
friendly practices include reducing waste production, minimizing energy
consumption and supporting renewable sources of electricity. Wholesome
Delight Restaurant would ensure that the environment remains conducive to
all life forms. This goal requires them to monitor environmental trends and
act accordingly (Matović, 2020).

Market Analysis:

Product & Services;

 Food and beverages

 Chicken burgers as well as hamburgers, seafood meals

 Desserts such as ice creams, cakes, and cookies.
 Some salads which have been cooked at the right temperature
 Internet and music or playground entertainment services

Marketing Strategies;

There are different kinds of marketing strategies that the Wholesome Delight can implement to
advertise its business. Most businesses depend on advertising as the main tool for promoting
their products. To begin with, it is crucial to identify the target market. Some consumers buy
items online, the Wholesome Delight needs to advertise the commodity through various channels
such as print media, radio, television, and social media platforms. The 4P’s marketing strategy
can be implemented by Wholesome Delight Restaurant (Giudici et al., 2020);

 Product; The product is a service or good to be provided for consumption, and it has
value as the consumer needs this service in order to get a better taste. The most popular

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 products are foods like coffee, tea, bread, fruits juices, vegetables, meat, chicken, drinks,
etc. They can be used in any situation and they can be consumed at home, at work, etc.

 Price; Price refers to the cost of goods sold over a given period of time to the customer.
A price can be high and low. Price does not include the quality and features of the
product. An item with the same quality as its competitors, at the same price, can easily
attract more customers than another similar product but that has to be offered at an extra
price (Giudici et al., 2020).

 Place; Place refers to where the product is purchased. Restaurants, shops, malls,
groceries, etc., can offer a single store that offers a wide range of products. Most
restaurants provide options for multiple locations and sometimes even provide delivery
services. The items must be available in all areas and the prices must be affordable. When
customers visit these stores they should be able to find something that they need quickly
and comfortably.

 Promotion; Promotion refers to the methods used to promote the goods or services.
There can be various promotion strategies. For instance, advertising, public relations,
sales promotions, personal selling, pricing, discounts, etc. All these types of promotion
help customers make informed decisions about what they buy, including which products
and companies they would prefer to go for. The Wholesome Delight Restaurant could use
various promotional tactics to increase brand awareness and sell more products (Giudici
et al., 2020).

Marketing & Sales Plan;

Social media marketing is one of the tools used by firms to reach out to large numbers of
people and create awareness about their products. According to statistics in the United States,
approximately three billion people use Twitter, Facebook, LinkedIn and Google for the
communication purposes. These platforms are also useful in providing information to consumers
and promoting products. However, the number of users is still growing at a rate higher than
expected, especially in developed countries. Wholesome Delight Restaurant should invest
heavily in marketing through social networks as this approach has proven to be effective. The

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restaurant will offer high quality meals to the customers from the comfort of their homes. The
Wholesome Delight restaurant will operate on the basis that people are hungry, so it is critical for
people to be offered a place where they can eat healthy and delicious meals in time. Many
businesses today depend on the internet as the primary marketing channel. In fact, many
companies have found out that the best way to sell more is through social media, which allows
them to reach out to a wider range of potential buyers. It is important to note that using this type
of communication may not always increase sales, but it does have its advantages.

Growth Strategies:

In the recent past, companies have been experiencing a high rate of competition from other
business institutions due to globalization. In addition, there has been an increase in consumer
awareness about their rights and freedoms. This has resulted in increased pressure on firms to
attain sustainable development goals and be effective in delivering goods and services. One way
through which firms have managed this situation is through the implementation of various
growth strategies that aim at attaining competitive advantage over rivals. These strategies will
help Wholesome Delight Restaurant to maintain competitiveness despite stiff competition and
economic recessionary conditions. They can also ensure that they achieve sustainable growth.

 Porter’s Generic Strategy;

Competitive strategies are very important in any business organization. They help Wholesome
Delight Restaurant to be able to compete effectively with other firms within the same industry
thus making it to be a preferred choice for consumers (Zanjani et al., 2020).

1. The cost leadership approach ensures that an organization does not lag behind its
competitors. This means that it should be able to offer products and services that are
better than those of its competitors within the market. It is therefore necessary that the
Wholesome Delight Restaurant uses this strategy to ensure that it remains competitive.
Cost leadership refers to the ability of an organization to reduce its expenses or maximize
efficiency within its operations. Organizations that adopt this strategy focus on
maximizing profits to the detriment of other resources involved in production. Thus,
organizations that apply this strategy often aim at reducing costs without compromising

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 quality. One thing to note is that when an organization applies this strategy, it means that
it focuses on minimizing wastage of time and energy. These are some of the benefits
enjoyed by organizations which apply this strategy.
2. Differentiation is also another competitive strategy that can be used by organizations. In
this case, differentiation means that Wholesome Delight Restaurant should offer products
or services that are better than those offered by its competitors. “Differentiation is not
only about selling low prices but also about improving customer satisfaction”. Therefore,
if the organization wants to remain competitive, then it has to use different techniques so
as to offer superior services and products to the customers. Thus, organizations should
always follow the differentiation strategy. For example, they need to offer products or
services which are unique to their market segment so as to attract more consumers in the
market. By doing this, they will be able to maintain their market share as compared to
their rivals (Zanjani et al., 2020).

 Ansoff’s Matrix;

1. Market Penetration; The primary objective of market penetration is to increase sales and
market share by gaining the attention of potential consumers. This kind of activity also
involves making the products more accessible in the market, which leads to increased sales.
To achieve this goal, retailers typically go for high-priced items that are likely to attract
higher prices compared to low-priced items. Another factor that affects the price of a product
or service is the perceived profit made. Products with a low margin can be found only in
areas with low profits while products with high margins are more profitable in sectors with
favourable margins. Since this type of action is undertaken to generate income, it results in
lower profitability (Zanjani et al., 2020).

2. Product development; The Growth of business is dependent on market expansion and

product development. There are five steps when developing a new product; these include
market penetration, market development, market maturity, product life cycle, and product
success. The first step in this process is to decide which type of product they will want to
produce. Market penetration involves choosing between two or more types of products:
either goods or services, which can be manufactured or sold. In most instances, the final step

pg. 20
 is to develop the product itself, and this involves a lot of research to come up with what
makes people want to purchase

3. Market Development; Market development involves expanding your product or service to

the broader marketplace beyond the original one. This is typically done by introducing new
products or enhancing the features of older ones, or by adjusting the selling price of the
product to reflect the rising demand. Also referred to as market diversification, market
development is an important part of any business venture because it helps to bring down
prices in the market to compete with similar products (Zanjani et al., 2020).

 Integration;

Horizontal integration; It is the most common strategy of business operations as it allows a

company to increase its sales by acquiring another firm and increasing its market share. The
concept originated from Adam Smith who believed that companies should compete with each
other to reach larger markets. However, this strategy has become less popular in recent years
because of various challenges such as increased competition among businesses. A horizontal
integration strategy in business is beneficial. It helps to achieve a competitive advantage over
rival firms. Through horizontal integration, firms have been able to improve their performance.

Reasons for adopting vertical integration; One of the main reasons that organizations opt for
vertical integration is because it helps them gain access to new markets. By doing so, they would
become capable of expanding their operations to new areas where they might find themselves
having limited resources. Another reason is that it leads to a reduction in competition, which
means that there would be fewer barriers preventing competition from taking place. As such,
companies will be able to reach out to a wider range of customers, therefore enhancing customer
loyalty. Moreover, these businesses would be able to obtain new technologies and know-how to
improve their productivity, which would be crucial when seeking to remain competitive in the
sector in question. Lastly, vertical integration allows companies to create a strong corporate
culture, which could serve as a foundation on which to build a future strategy and strategy
(Zanjani et al., 2020)

pg. 21
  Mergers and Acquisitions;

The current competitive environment has been characterized by numerous mergers and
acquisitions (M&A) activities in the food restaurant sector. According to research, over 80% of
hotels worldwide have experienced a merger or acquisition in their business operations.

Mergers and acquisitions are activities where two organizations combine forces in order to
increase their resources and market shares. This practice is a popular way of acquiring new
technologies and increasing shareholder values. When a merger occurs, it usually involves the
use of cash and stock exchanges, and therefore can be viewed as a form of acquisition.

Merging and acquiring have become common practices in many industries. As shown by
KPMG, nearly half of all businesses in the hospitality industry have experienced one form of
consolidation in their recent past. Similarly, according to research, about 70% of the global
restaurants were acquired in 2015. Although most countries and regions have different laws in
regards to transactions involving foreign companies, they all adhere to regulations that allow
them to acquire local businesses. However, before considering the benefits associated with
acquiring a firm or merging with another entity, it is important to understand why companies
choose to do so. The primary reason why firms are interested in mergers and acquisition is to
gain access to more opportunities (Zanjani et al., 2020).

Impact of Growth Strategies:

Growth strategies make businesses very successful that have a high level of development and
expansion. Such businesses are often characterized by the need to increase their market share,
which is achieved through various strategies (Zanjani et al., 2020).

 Growth refers to the rate at which an organization increases its size through organic or
acquisitions. Companies expand in two major ways – through acquisitions or mergers.
Acquisition refers to acquiring a firm’s assets. Merger refers to merging two or more
businesses through a common entity. With increased globalization, acquisition and
merger are becoming increasingly popular methods of expanding a company’s
operations.

pg. 22
  One of growth strategies is a focus on new markets, which are usually seen as being more
lucrative than those already established. Another advantage is the ability to gain a
foothold within the existing market, allowing companies to offer their products or
services at lower prices but with the same quality. This can be achieved through
increased production, and this means increased profitability for the enterprise. As a result,
the company gains a competitive edge over other businesses in the sector, leading to
substantial profits and hence an increase in shareholder value.

 It should also be noted that another important benefit of implementing a growth strategy
is the establishment of brand equity. By offering high-quality products or services in a
variety of market segments, companies can build up customer loyalty and trust,
increasing their chances of retaining them. In addition, they provide a platform for
product innovations and marketing campaigns, enabling consumers to experience new
products or services. Companies that implement a growth strategy tend to exhibit better
performance than those that do not (Sanasi et al., 2020).

 Successful organizations are those that are able to maintain their competitiveness in the
industry by adopting the most appropriate growth strategies. Some strategies can help
businesses increase their performance by enabling them to achieve better results.

It is evident that the adoption of a growth strategy is an excellent business opportunity. Some of
the benefits include building brand equity, gaining a competitive advantage through
diversification of products or offerings, and staying ahead of the curve in uncertain times
(Zanjani et al., 2020).

Cost Benefit Analysis:

Cost-benefit analysis (CBA) is a tool used in decision making by managers to understand the
effects of an investment on profitability. This involves analysing the benefits and costs
associated with decisions and their respective impacts on the organization. The process of CBA
helps managers to weigh alternatives that are available to them. For example, they can decide
whether buying an extra machine or hiring additional staff is beneficial. However, before making
such choices, one must first understand how much money it will cost to undertake certain
projects. It is critical for anyone working as a manager to have knowledge about what is

pg. 23
expected from various options and what is the best approach to take while considering all factors.
A detailed understanding of these aspects is essential (Rajanen, 2022).

Advantages of using CBA

 CBA will help Wholesome Delight Restaurant make more informed decisions by
allowing them to analyse different alternatives. They can then choose between the
highest-risk option that is worth taking, and those with lower risks. As a result, they can
minimize losses in the future through careful management of finances. When companies
do not use CBA properly, they end up making investments that do not pay off in terms of
revenue or profits (Rajanen, 2022).

 Therefore, proper planning and implementation of this analytical tool can help avoid
unnecessary expenditures and maximize profits.

Cost-benefit analysis is a powerful tool that allows businesses to evaluate opportunities and
reduce the possibility of losses. It requires a thorough understanding of both the positive and
negative implications of decisions. Additionally, it offers a useful framework that can guide
decision-makers in the right direction. Despite its shortcomings, however, it provides valuable
insights into the viability and success of a particular strategy.

Value Chain Analysis;

When a business starts, it is always faced with challenges that may derail its operations and even
pose threats to its profitability due to competition. In order to overcome these problems, one has
to make sure that there are measures in place that will help improve their performance in various
departments and divisions. This way, they can meet the needs of their customers while also
ensuring the continuous development of the company. Thus, if the organization wants to have a
competitive advantage over other businesses in the market, then it becomes vital to understand
how their competitors function in the market. One of the ways of doing so is by conducting value
chain analysis (VCA) (Rajanen, 2022).

pg. 24
  When considering value chain analysis for Wholesome Delight Restaurant, one must first
review the activities performed within its different divisions. Therefore, the primary
reason why Wholesome Delight must chose to conduct a value chain analysis is to
understand what strategies it used to remain profitable and how it could improve its
financial structure if needed.

 The first step in this process is identifying the functions that are performed within each
division. In other words, it is crucial to know exactly what responsibilities every
department is tasked with. From this, one can see whether or not a new product
introduction is necessary. If so, then the firm should focus on building its brand
awareness through advertising, public relations, and promotions. Next, it is important to
consider how these activities are executed. Finally, one needs to consider how customers
receive their products or services. By looking at how people interact within a particular
organization, companies can determine whether they should change their pricing strategy.

 The next stage in value chain analysis is determining the sources of income that can be
attributed to each unit. After performing the calculations, one can see which divisions use
the least amount of resources in terms of money spent on their operation and which ones
produce more revenue (Rajanen, 2022).
pg. 25
It is essential to note that many organizations are still trying to achieve sustainable growth
because they believe that it contributes to better performance within the industry. Hence, the best
way to evaluate the progress of a given economy and ensure that it does not become
unsustainable is to conduct a value chain analysis. This evaluation tool helps in knowing how
resources are employed and utilized in order to support specific goals within the country
(Rajanen, 2022).

Financial Plan:

The financial sector is one that plays a key role in influencing the way companies operate.

Sources of Capital Planning Growth for Wholesome Delight Food Restaurant

£28000

£76000

£102000

Loans
£55000

£69500

£124500

£44500

£65000

£51500

£13900

£79650

£16000

£31200

pg. 26
 £301750

Year 1 Year 2
£6250 £6250

£2350 £2350
£1250 £1250
£1360 £1360
£2100 £2100
£1750 £1750
£2670 £2670

£3800 £3850

£21530 £21530

NET PROFIT £125000

pg. 27
Conclusion:

In conclusion, a good business plan should contain detailed descriptions of the organization or
firm, as its name, mission statement, vision statement, product/service offerings, pricing,
marketing, operations, and finance. This paper provided a detailed business plan of the new
restaurant by identifying its mission statement, vision, objectives and target market. The specific
strategy used is also discussed, along with its limitations and strengths. Finally, the paper
suggests how the company can implement these strategies. There are four steps involved in
developing a successful business plan. First, one must identify the product or service being
provided. Second, an analysis must be carried out, looking into whether or not there are demand
trends within the industry, as well as other factors such as competition. Third, one should look
into the economic benefits that the business will provide. Fourth, one will need to determine
whether the business has enough money to invest in its operations and marketing strategies.
Once all elements of the plan are in place, a formal report can be prepared to show exactly what
the company stands for. The different business models and analysis such as VRIO, CBA, SWOT,
Pestle analysis as well as Growth strategies are explained in this report. However, it is important
to note that a strategic plan is only one piece of the puzzle. Other pieces of the puzzle are equally
important and should be given priority in order to ensure that the organization succeeds in the
long run.

pg. 28
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