Modules Key Concepts to be SPARKS Activities Learning References
Covered Methodology Module 01: • Story Goal Power Point HBR Articles TITLE Concept #1 • Personal example Role Presentation Books Tagline • Analogy Rule Research findings Concept #2 • Reference experts Resources Case Study Personal research • Killing quote Benchmark Concept #3 • Statistics Benefit Case Scenarios Relevance Learning ---------------------- Activity instructions Debrief questions Observations Variations Back up plans Cautions