Abstract

The report is an earnest endeavour made understand the

present market scenario of packaging of “Parle” products an even.
Other brands also like Nestle Britannia & ITC We are required to see
the coverage by the “Parle product pvt ltd”, and even to bring out
the potential and loyal retailers so that company could maintain the
leadership in present market. And to study present exiting product
packaging like Melody, Mazelo, and Monaco Funion. Their motive to
study consumer prefer how the packaging should be there in
Bangalore market. We can analysis the data how parle product are
going in the market and how the packaging is made whether the
packaging has any defaults everything we can analysis from the
questioner with the respondent they given like 120 people. And I
also studied the behaviour consumer about their prefences for
biscuits chocolates soft drinks and the overall behaviour with the
help of questioner. Factual apparatuses like chi-square, men -Witney
test, kruskel-wallis test are utilised to break down the gathered
information utilizing SPSS programming.
 CHAPTER-1

INTRDUCTION

The parle is an Indian company that owns the bailey,

hippo, appy, frooti, LMN brands. It was founded in 1984 its
headquarters located in vile parle, Mumbai, India and it is served for
world wide. The CEO of this company is schauna chauhan and
chaimen is prakash jayantilal chauchan and the parle products are
frooti, appy, Bailley, frico Cola, Frio Orange, Frio lemon, dishooman
the company revenue is 2800 crore in indian rupee.

The original parle company was split into 3 separate companies

and owned by the chauhan family with the majority was owned by
parle agro products.

Parle products in 1950s, led by vijay, sharad and raj chauchan (owner
of parle g, 20-20, magix, mango bite, poppins, kismi toffe bar, krack
jak and Monaco)

Parle agro in 1960s, led by prakash chauchan and his daughter

schauna,Alisha and nadia(owner of frooti and appy)

Parle bisleri 1970s led by Ramesh chauchan, his wife zainab

chauchan

All the three compnies named a trademark has parle. The original
parle group was segrated into three non competating businesses.
When parle agro diversified into confectionery businesses, thus
becoming a competitor to parle products. In February 2008, parle
products file case the against parle agro because the brand parle for
competing products. Later parle agro launched its product under
new design which did not include the parle brand name. but in 2009
the Bombay high court declared that parle agro cancel its product
brands under the brand name parle or parle confi in the condition of
clearly specifies that its product belongs to separate company that
which as no relationship between parle products.

Parle brands

 Parle g <introduced in 1938 as parle gluco>

 Monaco in 1941
 Chiselling’s in 1956
 Krackjack in 1974
 20;20
 Golden hearts
 Parle Marie
 Milk shakthi
 Parle gold star
 Parle G; gold
 Bake smith
 Milano
 Parle hide and seek barboun
 Parle hide and seek
 Happy Happy

Snacks
 MeCitos
 Nachos
  full toss
 parle rusk
 parle cake.

Since they have been entered to the food competition Monday

selection in 1971 the brands have received constuiently silver
and gold quality awards in world quality selections

Apart from the original factory in Mumbai the parle has

manufacturing facilities in Bengaluru Karnataka, nimrana Rajasthan,
Kutch Gujarat, panathnagar uttarkand etc.

Utarkand is the largest manufacture plant of parle in India

It deploys large scale of manufacture of quality biscuits it also
several manufacturing units in contract.

In this market scenario

the parle is facing more competitors. In the quality quantity taste
and packing design ever were there are many competitors in the
market which related to the biscuits chocolates and soft drinks. But
the consumers will they prefer to proper packaging are they won’t
prefer to proper packaging
 CHAPTER -2

Review and literature

Memory enhancing activity of Glycyrhiza glabra in mice,-

Dinesh dhirga, milind parle, sk kulkarni – 2004

In the traditional system of medicine, roots & rhizomes of glycyrrhira

glabra have been emoloyed medically for centuries for their anti
inflamentery, anticuler, expectorant, anxiolytic activities &

antimicrobial. His study was to investigate the effects of Glycyrrhiza

glabra on learning and memory mice. The dose of 150mg for one kg
of the aqueous extract of liquorience significantly improved learning
& memory of mice.

Since scopolamine –induced amnesia was reversed by liquorence, it

is possible that the beneficial effect on learning & memory was due
to facilitation of cholinergic-transmit ion in mouse brain. In the
investigation in the investigation Glycyrrhirza glabra has shown

promise as a memory enhancing agent in all laboratories.

2. Prediction of all cause and cardiovascular mortality in elderly
people from one low serum thyrotropin result

It was studied by james v paerle, michael c sheppard, peter boyle in

2001