H I STO RY O F M O D E RN D E S I GN RIC HARD ROSE

rich@popkitchen.net

Course objectives

1. to clarify your place as a designer in the history of design

2. to familiarize you with the various design theories and practices of the 20th century
so that you may apply those theories and practices, with understanding, to your own work
3. to build your professional design vocabulary

Requirements

100% attendance (Please be in class at 1:00 p.m. sharp)

Weekly readings
HMD Fashion show project 15%
8-page paper 35%
2 exams 40%
2 pop quizzes 10%

Miss more than 2 classes = failure

Students must pass at least one of the two exams to complete the course.

Required Text: Stephen Eskilson's Graphic Design A New History (Third Edition)

Schedule and homework

09/09 Lecture: Class Introduction/The Industrial Revolution

09/16 Homework: The Origins of Graphic Design 13 - 28

09/16 Lecture: The Arts & Crafts Movement

09/23 Homework: The 19th Century: An Expanding Field 29 -53

09/23 Lecture: Asian Art and Art Nouveau

09/30 Homework: Art Nouveau: A New Style for a New Culture 55-103

09/30 African Art and the Avant Garde

10/07 Homework: Modern Art, Modern Graphic Design 137 - 167 + prep HMD fashion

10/07 Lecture: Russian Constructivism

10/14 Homework: Revolutions in Design 169 - 201 + prep HMD fashion

10/14 Fashion show + test prep

10/21 Homework: Sachplakat, The First World War and Dada 105 -135 + prep HMD fashion

10/21 Film
10/28 Homework: study for midterm
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10/28: Midterm test

11/04 Homework: Research Subject

11/04 Lecture: The Bauhaus and The New Typography

11/11 Homework: Research Subject + The Bauhaus and The New Typography 203 - 229

11/11 Veterans Day (No class)

11/18 Homework: Research Subject + American Modern and the Second World War 231 - 269

11/18 Lecture: Modernism Moves to America & The International Typographic Style
11/25 Homework: Work on paper + Triumph of the International Style 271 - 303

11/25 Thanksgiving Break

12/02 Work on paper

12/02 Lecture: Postmodernism

12/09 Homework: Work on paper + Postmodernism, the Return of Expression 305 - 355

12/09 Test prep+ paper due + film

12/16 Homework: Study for final

12/16 Final exam

Mod Fashion Show subjects

William Morris De Stijl

Arts & Crafts Blue Note Jazz Album Covers
Art Nouveau The Bauhaus
Ukiyo-e Paula Scher
Dadaism Herbert Matter
Futurism Lester Beall
Eileen Grey Charlotte Perriand
A.M. Cassandre The International Style
Mariane Brandt Paul Rand
Constructivism Isamu Noguchi
Alexander Rodchenko Josef Muller Brockman
El Lissitzky Wolfgang Weingart
Lyubov Popova Postmodern design
Ray Eames April Greiman
Norman Lewis Stefan Sagemiester
Milton Glaser Tibor Kalman
Will Burtin Kara Walker

Important: if you need accommodations, please contact me after class or by email. This is very important.
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HMD Fashion Show

The idea of this “fashion” show is for us to see the procession of design history from the mid 1800s to the late 1900s, end-
ing with post modernism. This is not a traditional fashion show in that you don't have to design clothing per se; it would be
more accurate to consider this a costume party, more like Halloween, or series of avant garde performances. The follow-
ing is a list of steps you should take to create your costume:

Step 1: Research your period or designer: If you were given a design period (or movement), you can select a specific
designer from that period to emulate in your attire or simply interpret your period in a way that illustrates the ideas or style
of that time. Check out books from the library, search on line, and review your textbook to research your subject.

Step 2: Sketch possible outfits: Consider everything: your face, shoes, hair, clothing, props, etc. Consider how your cos-
tume might change to surprise the audience, revealing hidden parts or props. Consider how your 60 second strut across
the room can physically illustrate your theme. Remember, I will be reading a voiceover written by you; you can synchronize
the voiceover with your performance by giving me queues as to when to read certain lines.

Step 3: Construct your outfit: make a list of all the things you need to construct your outfit, then start looking for these
things right away. Work as a team if you like. Start collecting material at least a week before you plan to construct your
costume. Remember to account for getting the costume to and from school. There are no size restrictions, so go wild.

Step 4. Compose a voiceover: now that you have a dazzling costume expressing a your period or designer, you need to write
a voiceover for your performance. This voiceover should be informative as well as entertaining. Explain to us why you made
the decisions you made and how they relate to the designer or period you were given.

Step 5: Showtime: I will supply the soundtrack (most likely Madonna’s Strike a Pose), unless you have a 60-second piece
you want me to play. We’ll go over the actual logistics of the event as the due date approaches.

This is what you will be graded on:

1. thoroughness of research
2. relevance of costume to period or designer
3. craft and creativity
4. performance
5. look and feel
6. overall attitude and enthusiasm

I will pick a group of student judges to assist me in my grading, so please don't let us down!

Requirements
- 1 costume
- some idea of how you will “strut your stuff”
- a brief voice over that I (your honorable announcer) will read as you strut down the cat walk
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HMD Final Paper

Requirements

1 8-page paper on a design period or designer

1 page bibliography
1 page showing a sample design
(10 pages total)

Final Paper

Each student is required to write an 8-page paper on a Modern design movement or Modern designer. Some examples
of design movements are De Stijl, Art Nouveau, or Constructivism; examples of Modern designers are Mies van der
Rohe, Peter Behrens, or Herbert Matter. You may choose for your subject the same subject you were given for the fash-
ion show project. This allows you to build upon your research and familiarity with the subject.

If you have selected a design movement (or style), you must place that movement in a historical context. This means
you must try to explain how the movement came about, and what were the social, political, or economic factors that
lead to its genesis.

After having adequately introduced and analysized your movement, you must select a sample design that, in your opin-
ion, epitomizes your subject. You must compare your selected design to a design from a different movement (or period)
and analyze the design using the critical vocabulary we have been studying in class.

If you have selected a designer, you must place that designer in his or her historical context. You must discuss the
historical forces that shaped the designer and his or her work. After having placed your designer within a historical
milieu, you must select an example of the designer’s work and explain the social, political, or economic forces that lead
to the work’s creation. You must also compare the work to a design from a different movement (or time period) using
the critical vocabulary we have developed in class.

For your paper, you are required to list at least 3 sources in your bibliography. One of these sources can be your text-
book, but the other two must be a combination of library books and internet articles. An interview with a qualified indi-
vidual also counts as a source (for instance, interviewing Michael McPherson about Kurt Schwitters)

Please use the following site as a guide for writing your bibliography: http://www.aresearchguide.com/12biblio.html#1

Schedule

Wednesday, December 09 final paper due

Wednesday, December 16 final exam
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