User-Oriented Evaluation Model

Proposer Scriven, Komoski

Evaluation Objectives Provides information about the product to help decision making
Key Descriptor Use checklist criteria to make product analysis, product testing,
inform to user
Utilization Reports, product development, selection
Contribution to the list of criteria for evaluating educational products and activities,
conceptual of an references to complete reviews, role of formative-sumative in
evaluation evaluation, controling bias
Criteria For Deciding Free from bias, defensible criteria for drawing conclusions and
Evaluation making recommendations, evidence of need and effectiveness
demands
Profit Emphasize user’s information needs, influences product developers,
focuses on cost effectiveness and usability, list availability
Limitation costs and lack of sponsorsip, excessive creativity or innovation, not
open to debate or testing them

Expert-Oriented Evaluation Model

Proposer Eisner, Accreditation group
Evaluation Objectives Provide decision professional about quality
Key Descriptor Based on individual assessment, using agreed standars, team visits
Utilization Independent study, panel discussion, testing by committe
Contribution to the Legitimacy subjective critism, independent study with verification,
conceptual of an standards
evaluation
Criteria For Deciding using agreed standards, expert qualifications
Evaluation
Profit Wide coverage, efficiency (easy to apply in terms of time),
emphasizes that people’s
Limitation