Group Number : 4

Name :
- Sania Ramadhani (2310863039)
- Najwa Zhalila Harmoyo (2310862024)
- Michael Azano (2310862036)
- Wianda Alya (23108610011)
- Rara Dava (2310861008)
Date : Friday, 10 November 2023
Course :

THE IMPACT OF TIKTOKSHOPS ON INTERPERSONAL COMMUNICATION

TikTok is an application that is very booming at this time. The minority of TikTok
users are teenagers as a platform to express themselves and share very interesting
content. TikTok's popularity is increasing because it has a "tiktokshop" platform
with lots of promos such as 50% discounts and free shipping on a national scale.
However, unfortunately tiktokshop does not yet have a Business License,
Advertising, Guidance and Supervision of Business Actors in Trading Through
Electronic Systems so the government prohibits buying and selling activities on
tiktok and officially removes the platform. This has the aim of harmonizing the
goods sold by offline traders. This creates inequality in business competition,
with MSMEs often losing out on maintaining their market share. In many cases,
the products offered on TikTok Shop are even identical or very similar to products
sold by local MSMEs. This creates unfair competition and can damage local
businesses that have been around for years.

The government has said that TikTok Shop can also be a way for a company to
get foreign products easily and at very low prices so that TikTok Shop can also
threaten the country's economic sovereignty. So interpersonal communication
will be well established if it follows the rules that exist in conflict but at this stage
it can be tolerated, the breadth and depth of information increases, there is
appreciation or benefit from the relationship, and each individual gets justice in
the relationship. In the socio-cultural perspective, the communication process
puts culture at the center of the communication process. Therefore, the
effectiveness of communication is also determined by socio-cultural influences.
In this case, including tik tok shop communication with vendors and affiliates so
that when there are cases related to their work they can be quickly resolved, so
that the trust of vendors as the party supplying goods and services does not lose
confidence in the tik tok shop, so that the tik tok shop is not left to turn to other
social media and can minimize bad issues with the tiktok application.