Business Plan Report “Zero Pops”

Healthy Way of Melting

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 Zero Pops
Course Code: BUS201
Course Title: Business Plan
Semester: Summer

Section: 8
Submitted to
Dr. Md Ariful Hoque
Adjunct Faculty
Department of Business and Entrepreneurship,

Independent University Of Bangladesh

Submitted by

Name ID

Atik Awad Rajeeb 1910831

Md. Anik Islam 2211598

Habibul Islam Nibir 2320285

Rafia Akhter 2330722

Avijit Day 2321158

Date of Submission

28th, July 2023

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 Table of Contents

Letter of Transmittal.............................................................................................................................................. 4
Executive Summary................................................................................................................................................5
Company Background............................................................................................................................................6
Mission statement................................................................................................................................................... 6
Vision........................................................................................................................................................................6
Legal Form of Business............................................................................................................................................ 6
Management Team................................................................................................................................................. 7
Product Quality.................................................................................................................................................10
Packaging & Labeling...................................................................................................................................... 10
Uniqueness of our Company/Key to Success...................................................................................................10
Marketing Plan..................................................................................................................................................... 12
The Pricing Strategy......................................................................................................................................... 13
The Promotional Strategy................................................................................................................................. 14
Financing The Business........................................................................................................................................14
Conclusion............................................................................................................................................................. 16
Reference............................................................................................................................................................... 17

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Letter of Transmittal

30 July, 2023

Dr. Md Ariful Hoque

Adjunct Faculty

Department of Business Administration

Independant University Of Bangladesh

Subject: Business Plan

Honorable Sir,

We are proud to present our business plan that you requested for. Our project is based on the
frozen dessert “Zero Pops” ice cream. We tried our level best to work on it carefully and
sincerely to make the report informative as much as possible. Though we are at a learning
curve, we tried to make a good combination of learning from the course. If there is any
mistake and clarification required and query needed regarding this project we will gratefully
acknowledge.

In the circumstances stated above, we sincerely hope this business will fulfill the requirements
advised by you for the course Bus201. Lastly, we would be gratified if you would allocate
some of your valuable time to examine the project.

Sincerely Yours,

Atik Awad Rajeeb

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Executive Summary

"Zero Pops” is a business plan for a newly launched ice cream brand. The main objective of the
business is to provide healthy non dairy and dairy products for people of all age groups. Our
product line up is carefully sorted keeping in mind what people look for in a dessert. We are
starting our business operations from the upcoming month of September 2023. Our factories are
located in Keraniganj, Dhaka. Our initial start up capital is 3.50 Crore.

We plan to expand our business nationwide in the upcoming 5 years and our vision is to make
our place in the ice cream industry internationally. We are dedicated to providing natural
products with zero added food colors and other harmful ingredients. We are transparent towards
our consumers and we will be happy to share our production process in both factory tours and
over social media. Our team consists of experienced graduates and experts from different fields
which would benefit our company in the long run. Our primary objective is to carry out the
strong branding activities, market positioning, and brand building of this newly launched
company. Moreover, our year long different campaigns, offer & collaboration strategies are
explained in detail. However, the secondary association of “Zero Pops”is created in a different
manner where we have endorsed some celebrities who are relevant for our brand & also
yearlong distribution strategy. Our products are designed with a lot of variations for initial
branding & selling purposes. The practical effectiveness & efficiency of this new brand has been
explained here. Our Tagline is “Healthy way of melting”. It reflects that; our product will be
healthy & also delicious enough to enjoy every bite.

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Company Background

Zeropops is a prominent ice cream service business which has the aim of serving ice cream to its
consumers with top notch quality as a matter of fact. A clear mission statement of our company would
be to picture who we are in the market of consumer goods and our vision to help our stakeholders to
understand what the company wants to achieve in their following years.

Mission statement

Our mission is to reach consumers with premium quality ice cream which has a range of ice cream that
satisfy consumer desires. In order to create distinct features our company would include improvising a
lucrative advertisement feature to encourage more consumers to be attractive towards our ice cream
and increase consumption to its best possible way. Most importantly our main mission would be the
taste of ice cream. The taste of ice cream would rather determine how fastidious the ice cream. This
would enable them to understand and qualify the ice cream as best in the consumer market. We are
dedicated to using only the highest-quality, natural ingredients in our recipes, ensuring that each scoop
is bursting with original flavors and wholesome taste. Our commitment to innovation motivates us to
always look for new ways to appeal to different dietary preferences and health-conscious lifestyles.

Vision

By following entirely from the present situation to the future, our plan is to develop our business
within a span of three years nonetheless achieving success in the market of consumer goods. Our
vision is to focus quality and integrate within the longevity period of the business and achieve the
goals of business profitably. Our prominent vision is to create an established link to our vendors so that
raw material that we receive is premium quality and hence giving back consistent quality year after
year.

Our vision extends beyond just being a successful business; we aspire to inspire other ice cream
companies to follow our lead in promoting healthier and more sustainable alternatives. By setting an
example in the industry, we envision a future where zero-pop ice cream becomes the new standard,
contributing to improved public health and a greener planet.

Ultimately, our vision is to create a brand that is synonymous with health, happiness, and responsible
practices. We are committed to leaving a lasting, positive impact on our customers, our employees, and
the world. Together, let's take the joy of ice cream to new heights and embrace a brighter, healthier, and
more sustainable tomorrow with Zero Pop.

Legal Form of Business

Our business is formed as a partnership involving 5 individuals who will be sharing the responsibilities, profits,
and losses equally, giving everyone a 20% stake of the company. The business responsibilities hasbeen
explained further in the report.

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Management Team
The principals who are responsible for the proposed study are:
Atik Awad Rajeeb, CEO
Educational Qualification:

● BBA in HRM (IUB)

● MBA in Marketing ( IUB)

Work Experience:
Finance head at Unilever, Bangladesh for 4 years.

Mr. Atik Awad Rajeeb, Responsible for running business operations and policy advisory.

Md. Anik Islam, CFO

Educational Qualification:

● BBA in Finance ( IUB)

● MBA in Accounting (IBA)

Work Experience:
Worked at Grant Thorton an accounting and finance firm

Mr. Md. Anik Islam, responsible for Finance Management and revenue management

Habibul Islam Nibir, CMO

Educational Qualification:
● BBA in Marketing (IUB)
● MBA in International Business (IUB)

Work Experience:
Head of marketing at UNICEF for 3 Years

Mr. Habibul Islam Nibir, responsible for marketing strategy, market analyst and setting pricing
strategy.

Ms. Rafia Akhter, HR Head

Educational Qualifications:

● BBA in Human Resource Management (IUB)

● MBA in Business Analytics (Manchester University)

Work Experience:

Head of HR for HSBC for 2 years

Responsible for Recruitment, selection, salary negotiation and employee relationship management

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Avijit Day, Managing Director (MD)

Educational Qualification:

● BBA in Finance (IUB)

● MBA in Economics ( Winchester University)

Work Experience:

Financial advisor for Lanka Bangla Bank Limited for 3 years

Mr. Avijit day responsible for advising on investment and acquiring fundings.

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Product Details

Ice cream is easy and quick to serve like popcorn and it’s the most appealing food especially among
youngsters. Ice cream has been a famous food for hundreds of years but has only become
commonplace since the widespread use of refrigeration. The popularity of ice cream has led to a
number of ice-cream variations like frozen custard and even non-dairy versions made with ingredients
like coconut milk and also ice cream with no added sugar has become so popular that it only relies on
fruit and milks natural sugar for their subtle sweetness.
With the addition of a new variety of flavors like coffee, black forest and hazelnut etc has been popular
throughout these years. To add more to this ice cream that contains less than 10% milkfat most
commonly known as low fat ice cream. All of these flavors are authentic and handmade as well as the
milk will be provided by Dairy firm and also the natural fruits then manufactured by our production
team of Zero Pops. One special feature about our products is that for those who have concerns about
sugar for them we provide zero-calorie sugar which consumers can enjoy the sweetness of ice cream
without any worries.

Flavors that we offer

Vanilla Chocolate Chip

Chocolate Candy Flavors
All Fruit Flavors Mint Chocolate chip
Black Forest Hazelnut

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Product Quality

Our firm provides top quality raw materials and we also have modern machinery equipment for
production. Zero Pops also have well trained staff with effective quality assurance and optimal storage
conditions.

Packaging & Labeling

Zero Pops Ice cream available in both cups and bars which will be done by our own machinery some
flavors like Vanilla, Chocolate and Fruit flavors will be available on cups some will be on cones. The
theme of the packaging will be according to their respective flavor color.
As obvious the label will have the information of the expiry date also the key ingredients and
nutritional benefits and weight.

Uniqueness of our Company/Key to Success

Zero Pops is fully committed to providing a good relationship with its consumers by manufacturing the
highest quality product but also delivering the product by maintaining its standard. To satisfy the
desired needs of the consumers with better decision making through benchmarking and shared
expectations Zero Pops is creating an innovative and entertaining menu that differentiate us from our
competitors. Getting access to high traffic shopping malls near the target market We don’t only provide
varieties in ice cream but also variation in cups including premium and novelty cup, bars. People can
also give feedback and also share their innovative ideas at our website. This is the competitive
advantage we have over our competitors.

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VALUES

Having strong bonds with our customers. Value for money through customer satisfaction.
Organizational growth not only depends upon set standards and goals but also behavior and ethics.

Why do customers want to buy our product?

● The main factor is the weather of this country as Bangladesh is a tropical country it stays hot
and humid 8-9 months over a year
● Customers can have it as dessert after a heavy meal
● It's full of vitamins and nutrients that are good for immune system and boost our immunity
● It really makes us happy
● Doctors recommend ice cream when patient suffers from toothache
● It can satisfy pregnancy cravings

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Knowledge Statement

Though Zero Pops is a healthy, zero calorie sugar ice cream, some customers may think our
ice cream is without sugar/tasteless because of the statement “zero calorie sugar.”

The main motto of “Zero Pops' ' is to serve as a healthy food which will be accepted by all
generations of people. This ice-cream will be mouthwatering & youthful that everyone will love
to share with their near & dear ones. It can also be used as a good dessert. Containing low
calorie makes “Zero Pops” from the other brands. But our main challenge will be that people
may not think that an ice-cream can be that healthy.

Marketing Plan

● Our target market is a niche market: Sports enthusiasts, health-conscious people and the
younger generation are attracted to healthy ice cream especially during summer.
● Cater the gap in the market, no healthy ice creams available yet.

The Market Mapping

From our market research,

● Zero Pops has lower prices in comparison to other brands like Polar, Igloo and Movenpick.
● Higher quality than Polar and Igloo, this is because we provide healthier and tastier
alternatives.

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The Pricing Strategy

● Zero Pops will be charging competitive pricing. Pricing at 200 BDT.

● This price is appropriate because we have substitutes, competitors and we cater a large niche
market.
● However, the price will be slightly higher because of the differentiating factor.
● Our prices are lower than other competitors like Marble Slab Creamery, Coldstone and
Movenpick.

SWOT Analysis

● Strength
· We are a newly established brand with new taste and a healthy option
· We have a USP which gives us a competitive advantage
· Our product is of high quality and taste.
● Weaknesses
· Newly established firm
· We will be in the introduction stage of the product life cycle
· Face general short-comings like delivery issues, load-shedding, etc.
● Opportunities
· Increasing population equals increased demand.
· Summers last longer in Bangladesh in recent years due to global warming.
· Affiliate with hotels and restaurants.
· Rising income levels and changing lifestyles.
● Threats
· Tough competition from both local and international ice cream brands
· Political adversities such as current shortages of energy resources and inflation.

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The Promotional Strategy

● Heavy social media activity: Frequent posting and regular sponsored posts.
● PR packages to bloggers and streamers: Sending PR packages to influencers with monetary
benefits to get featured in their social media profiles.
● Sponsored events and TV shows: Our brand name will pop multiple times in ads, tv banners
between shows, and get a lot of awareness.
● Sponsoring Cricket Matches: Since our product is a healthy ice cream, we can reach many
sports enthusiasts as well as youth of Bangladesh through this.

Financing The Business

Total budget for the business:
Total budget required for the business: 4.50 crore BDT
Source of Funds:

Name Type Of Investor Amount

Atik Awad Rajeeb Initial 1 Crore

Md. Anik Islam Initial 1 Crore

Habibul Islam Nibir Initial 50 Lakhs

Rafia Akhter Initial 50 Lakhs

Avijit Day Initial 50 Lakhs

Additional Information:
We will be making 3 types of Ice-cream. Lactose tolerant, Dairy products and soy milk Ice-cream. So,
there will be three production lines. Each production line would consist of 5 machines. Each machine
would cost 25,000 BDT,(25,000×5)=125,000 BDT. So three line production machines cost
(125,000×3)= 375,000. Then we would require freezer and product packaging machines.There will be
6 freezer and 3 packaging machine.2 freezer and one packaging machine for each production line.Each
freezer costs 1,00,000BDT.And each packaging machine costs 60,000BDT.
So the estimated cost will be-

3 production line 15 machines 3,75,000

Freezer 6 (1,00,000×6)=6,00,000

Packaging 3 (60,000×3)=1,80,000

Total costing = 11,55,000

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Income Statement 1st year:

Particulars 2021 2020

Raw material 80,00000 60,00000

Marketing cost 19,00000 15,00000

Salary cost 8,00000 8,00000

Electricity Bills 7,00000 6800000

Water Bills 200000 200000

Internet bills 20000 20000

Factory Rent 12,00000 1100000

Others Expenses 100000 50000

Machines Maintenance 50000 40000

Freezer Van Buy 2000000 100000

Customers tasting campaign 900000 400000

Packaging 300000 300000

Insurance 200000 200000

Total 12,710,000 17,510,000

1st year sale=10,000000

2nd year sale=11,000000
1st year loss-(17,510,000-10,000000)=7,510,000
2nd year loss-(12,710,000-11,000000)=1,710,000

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Conclusion
Zero pops comes with a unique selling point (USP) which is health consciousness with zero sugar. The
other available ice cream in the market contains the highest overall fat content and air content, this
makes the ice cream bad value for money. The lower priced ice cream contains glucose and fructose
syrup and galactose as a substitute for lactose, a natural bi-product of milk. The expensive ice cream
has the lowest fat and air content of all, although the expensive ice- cream melts the quickest, we can
assure our consumers that we will provide you the best quality frozen products at a reasonable price.
Our brand has a lot of varieties & yearlong promotional activities. Since we maintain our quality our
customers would be eager to buy our products. In conclusion, Zero Pop Ice Cream Company is a
beacon of innovation and commitment to giving ice cream lovers guilt-free delight. Zero Pop will
distinguish itself as a food and beverage leader by revolutionizing the frozen treats market with an
emphasis on health, quality, and sustainability. In essence, Zero Pop Ice Cream Company symbolizes a
bold future vision—a world where people can enjoy the simple pleasure of ice cream without guilt or
sacrifice. Zero Pop delivers joy to its customers with each delicious scoop while also promoting a
better and more sustainable lifestyle. As the company expands, its impact on public health and
environmental consciousness will leave a lasting legacy on the industry and the well-being of people
worldwide. So, explore the world of Zero Pop Ice Cream and taste the exquisite sweetness that comes
from a company dedicated to making a difference—one scoop at a time.

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