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Describe the success/problems experienced after mergers or acquisitions ?

Potential Future Success in Twitter:

Elon Musk wants to make Twitter like chinese app WeChat not only people tweet on it, but also
people would be able to chat on it, video call to each other,playing videos games and even make
to. Payments one app for it all.
Another Elon Musk Plan He revealed was that blue blue tick marks that you see on twitter,that
are normally given to famous personality, politicians and celebrates , Elon Musk said that he
would give the blue tick marks to everyone at the cost of per month $8. He is literally trying to
sell blue tick marks .Elon Musk claims that it will be new source of revenue for twitter .
Elon Musk plans for twitter will be generate revenue $26 billion till 2028. Last year revenue was
$5Billion . He claims that his goal to 931 Million user’s by 2023,currently 217 Million users on
Twitter .
To enables an expansion of this scale, he may try to make twitter like tiktok.

Problems
Elon Musk faced criticism for firing many Twitter employees and changing policies, leading to
concerns about company culture. Advertisers paused ads due to worries about Musk's
management and the platform's direction. Musk shared personal challenges managing Twitter,
Tesla, and SpaceX. Users were unhappy with the algorithm, and Musk acknowledged problems.
His public statements strained relations with analysts and authorities. Twitter faced regulatory
scrutiny, and Musk claimed to save it from bankruptcy. Concerns arose about Twitter's
independence under Musk.
Twitter generate revenue $5 Billion dollar in 2022 11% decline figures 2021.Twitter face
challenged by competition from others social Media platform like Facebook, Tiktok , google,
LinkedIn et.
Elon Musk sold a Twitter logo statue for $100,000, indicating financial concerns.
Twitter, (Elon Musk facing a challenge $300m interest payment on a $13bn debt.
Musk said it will be possibility of Twitter entering bankruptcy but later downplayed it.
The first quarterly payment on the debt is due soon, approximately $300m.
Twitter's revenue dropped by 40%, mainly due to advertising issues and a problematic
subscription service relaunch.
Musk highlighted the risk of bankruptcy shortly after acquiring Twitter.
Advertising revenue, crucial for Twitter, declined by 90% due to concerns over moderation and
failed subscription service relaunch.

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