3850 Certificate in English

Stage 3
Reading and Writing

Sample Paper – Set 2

Marking Guide
Social Media
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3850 Certificate in English - Social Media - Reading and Writing (Stage 3) 2

Marking

Reading and Writing

 Candidates must each have access to a dictionary and/ or thesaurus.
 The Reading and Writing element will be externally marked.

The marker should

 mark according to and complete the Summary Assessment Record for each candidate (see
section 1.1).

Summary Assessment Record

The Summary Assessment Record provides a marking scheme as well as a place to record
achievement.

What the candidate must do in order to be awarded the marks for assessment criterion that use the
phrases ‘most of the time’ and ‘some of the time’ is outlined below.

Most of the time = generally correct but with occasional lapses as long as the document is fit for
purpose, eg the candidate sequences writing in logical order (in terms of time or topics) and
content contains only relevant information (is concise) and content gets the relevant point across
(is persuasive). Occasional lapses that do not affect overall fitness for purpose will get this mark for
the candidate.

Some of the time = as long as the document is fit for purpose and shows some understanding but
usage is inconsistent, eg the candidate displays evidence of logical ordering, providing relevant
information and getting the point across, but does this inconsistently.

3
3850 Certificate in English - Social Media - Reading and Writing (Stage 3)
1 Assessment Record sheets
1.1 Summary Assessment Record
Candidate name:

Candidate Reference to
Maximum marks City & Guilds
Section 1 – Reading
marks assessment
R W criteria
1.
1 mark 403 -1.2
c) To inform
2.
Three of:
 Numerous career options
 The role of the Social Media manager
401 – 1.1, 1.2
 The importance of the role
3 marks 402 – 1.3
 Personal attributes of a Social Media Manager 403 – 1.1, 2.1
 Requirements to do the job

(accept similar wording)

(accept any other justifiable answer)
3.
Four of:
 headings
 subheadings (accept questions)
 paragraphs 4 marks
402 – 1.1
 bold text
 different size text
 coloured text
 image
 columns
4. 401 – 1.1, 1.2
To make happier/ improve/to make more cheerful/to make less 1 mark 402 – 1.1, 1.2,
dismal. 1.4
(accept similar wording)
5a.
401 – 1.1, 1.2,
1 mark for each correct definition 3 marks 2.1, 2.2
402 – 1.1
(do not award mark if not in relation to the context)
5b.
401 – 1.1, 1.2,
1 mark for each correct synonym 3 marks 2.1, 2.2
402 – 1.1
(do not award mark if not in relation to the context)
6. a) social media platforms 1 mark 402 – 2.3
7.
Two of:
 to protect your education 402 – 1.1, 1.2,
1.4
 to protect career prospects
2 marks 403 – 1.3, 2.1
 personal safety
 identify theft

(accept similar wording)

3850 Certificate in English - Social Media - Reading and Writing (Stage 3) 4

8.
Advertising/marketing/promotions
1 mark 401 – 1.1, 1.2
(accept similar wording

(do not accept social media company/agency)

9a.
Whole organisation approach 1 mark 401 – 1.1, 1.2

9b
Having a consistent company image (across all products and
services) 1 mark 401 – 1.1, 1.2
(accept any justifiable answer)

401 – 1.2
10a. 1 mark 402 – 2.1, 2.2
Document 2
401 – 1.2
10b. 1 mark 402 – 2.1, 2.2
Document 3
403 – 1.3
11a.
401 – 1.1, 1.2
6 marks 402 – 2.4
1 mark for each correctly identified error

11b.

1 mark for each corrected error

The Social Media Manager will be responsible for our 6 marks 407 – 1.2, 1.3,
2.1, 3.1
social media strategy, developing brand awareness and
generating sale’s. The ideal candidate will be motivated,
have experience and a passion for content strategy.

Total marks for Section 1 35 marks

3850 Certificate in English - Social Media - Reading and Writing (Stage 3) 5

 Candidate Reference to
Maximum marks City & Guilds
Section 2 – Reading and Writing
marks assessment
R W criteria
2 marks
Summarised information about the benefits to business

Three of:
 advertising
 sales
 marketing
 raising company’s profile
 brand awareness

1 mark
Summarised some information. One to two of the above.
_____________________________________________________

2 marks
Summarised information on the issues around social media

Four of:
 post responsibly
 maintain a good profile 6 marks 402 – 2.1, 2.2
 theft of personal details 403 – 1.3, 2.1
 danger from predators
 confidentiality
 relationships
 school/business policy
 privacy settings
 impact on a person’s education
 impact on a person’s career

1 mark
Summarised some information. Two to three of the above.
_____________________________________________________

2 marks
Candidate’s views on social media
Two or more views

1 mark
One view.

3 marks
The length and level of detail in the written text is succinct and
relevant 408 – 1.3
2 marks 3 marks
The length and level of detail in the written text is relevant 409 – 1.1
1 mark
The length and level of detail is appropriate to complete the task
2 marks
Format and structure are appropriate for an article (heading /
headline and paragraphs)
1 mark 408 – 1.2
2 marks
One of:
 Heading / headline
 paragraphs
Format and structure are appropriate some of the time

3850 Certificate in English - Social Media - Reading and Writing (Stage 3) 6

2 marks
Style (tone) and vocabulary are appropriate for an article 408 – 1.5
2 marks
1 mark 409 – 1.1
Style (tone) and vocabulary are appropriate some of the time
Language (formal and informal) is appropriate for the purpose
1 mark 408 – 1.6
and audience
2 marks
A plan that includes all key points
2 marks 408 – 1.1
1 mark
A plan that includes some key points
2 marks
Writing is presented in a logical sequence
2 marks 408 – 1.4
1 mark
Writing is presented in a logical sequence some of the time
3 marks
Correctly uses a full range of sentence structures (including at
least one complex sentence)
2 marks 3 marks 407 – 1.1
Correctly uses a range of sentence structures most of the time
1 mark
Correctly uses a range of sentence structures some of the time
4 marks
Punctuate accurately (including the correct use of capital
letters, end of sentence markers, commas, apostrophes and
inverted commas) 1-2 errors that don’t affect overall purpose
and meaning
3 marks 4 marks 407 – 2.1
3-4 errors that don’t affect overall purpose and meaning
2 marks
5-6 errors that don’t affect overall purpose and meaning
1 mark
7-8 errors that don’t affect overall purpose and meaning
4 marks
Accurate grammar throughout (including subject verb
agreement). 1-2 errors that don’t affect overall purpose and
meaning
3 marks 407 – 1.2
4 marks
3-4 errors that don’t affect overall purpose and meaning 407 – 1.3
2 marks
5-6 errors that don’t affect overall purpose and meaning
1 mark
7-8 errors that don’t affect overall purpose and meaning
4 marks
Spelling correct to Stage 3 (common words and relevant key
words including those from work, study and everyday life). 1-2
errors that don’t affect overall purpose and meaning
407 – 3.2
3 marks
4 marks 407 – 4.1
3-4 errors that don’t affect overall purpose and meaning
407 – 5.3
2 marks
5-6 errors that don’t affect overall purpose and meaning
1 mark
7-8 errors that don’t affect overall purpose and meaning

3850 Certificate in English - Social Media - Reading and Writing (Stage 3) 7

 407 – 3.1
Proof reading for accuracy and meaning 1 mark 408 – 1.7
409 – 2.1
Text is legible and fit for purpose 1 mark 409 – 2.2

Total marks for Section 2 35 marks

Total marks Grid

Pass = 17-22 marks

Total marks for Candidate Candidate
35 marks Merit = 23-29 marks
Reading total grade
Distinction = 30-35 marks

Pass = 17-22 marks

Total marks for Candidate Candidate
35 marks Merit = 23-29 marks
Writing total grade
Distinction = 30-35 marks

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3850 Certificate in English - Social Media - Reading and Writing (Stage 3) 9

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3850 Certificate in English - Social Media - Reading and Writing (Stage 3) 10