Social Media Platforms

Blogging
Strategies for Business Communication on Social
Networks

• Use Personal Style, Authentic Voice

• Deliver New Information Quickly
• Choose Topics of Peak Interest
• Encourage Audiences to Join Conversation
 Understanding the Business Aspects of Blogging

• Anchor for Social Media Presence • Crisis Communication

• Project Management and Team
Communication
• Internal Company News
• Customer Support
• Public and Media Relations
• Recruiting
• Policy and Issue Discussions
• Market Research
• Brainstorming
• Employee Engagement
• Customer Education
• Word-of-mouth Marketing
• Influencing Media News Coverage
• Community Building
Adapting the Three-Step Process for Successful Blogging

Plan Write Complete

Continue Planning
Audience Evaluate
With Each Message

Comfortable,
Purpose Proofread
Personal Style

Know Your Subject

Scope Post
and Provide Links
Reference
• https://buffer.com/library/social-media-sites/

• https://youtu.be/NjwUHXoi8lM

• https://www.gartner.com/en

• https://pharmeasy.in/blog/ayurveda-uses-benefits-side-effects-of-
buffalo-milk/

• https://www.smartpassiveincome.com/blog/scale-your-coaching-
business/