Effective Use Of

Social Media
(case study of Twitter, Instagram, Facebook, LinkedIn &
YouTube)
With over 3.6 billon people of the 7.78 billon people on earth on social
media. It has become the Ideal market place for products, services, etc.
Social media platforms have tremendous power when it comes to marketing
and creating awareness for brands and organisations.
Today, we’ll be looking at how to make good use of the social media
population with platforms like, Twitter, Instagram, Facebook, LinkedIn and
YouTube as case studies.
 Twitter

• Start a Twitter Strategy

• Create your twitter profile
• Understand how to use hashtags
• Know when to post to reach your target audience.
• Engage audience e.g. use comments, retweet, etc.
• Have a human side
• Use multimedia to build engagements
• Keep track of performance
 Instagram

• Make use of high quality visuals

• Be current: stay on top of changes or new trends
• Pay attention to your audience
• Make use of your insights
• Perfect your timing
• Prioritize story telling
• Make good use of hashtags
• Make the most of games, contents and challenges
• Use paid ads to expand your reach
• Partner with influencers
 Facebook

• Engage your followers, make sure to avoid link-based posts

• Make use of stories to reach audience
• Provide authentic content, avoid click bait
• Post more video based content
• Prioritize hashtags
• Make use of Facebook ads
• Use Facebook to create excitement for events to improve attendance
• Respond quickly to followers
• Monitor your performance through Facebook analytics
 LinkedIn

• Complete your profile

• Make connections
• Give and receive recommendations and endorsements
• Use LinkedIn groups
• Create engaging content
• Boost your Organizational profile
• Follow professional etiquette
 YouTube

• Write engaging titles without resorting to clickbait titles

• Optimize your videos for visibility e.g. target google search results, use keywords, etc.
• Figure out what your audience want
• Engage with the community
• Create interactive thumbnails
• Cross promote your videos
• Embed your YouTube videos
• Live stream videos
• Collaborate with other creators
 Conclusion

Discovering how to effectively harness that power and use it to our

advantage is beneficial for organisations.

In terms of fundraising, increasing attendance , product development or

building customer loyalty, the use of social media produces faster, realistic
and excellent results than other physical marketing strategies.