Digital Revolution: What’s In It For Business?

Jonnie Jensen – Success Engineer

Presentation available at:
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen
It’s happening happened
• With or without you the digital revolution happened
• People born after 1995 don’t know life without the internet
and mobile phones
• How they behave is fundamentally different to you
– Shop
– Communicate
– Watch TV
– Use their mobile
– Browse the internet
In case you hadn’t
noticed the internet
has changed.....
 Old
Internet

Image thanks: http://seomraranga.wordpress.com

Image thanks: PA @ www.telegraph.co.uk
 What are you doing about it?
• Blocking social media sites
• Ignoring your website analytics
• Sending sales emails every month
• Advertising in the same magazines
• Still using an old mobile phone

Image thanks: http://www.photoshopessentials.com/images/basics/pen-tool-selections/stop-sign.jpg

The old model is changing
• It’s not just a marketing conversation
• It’s not closed, controlled and selective
• Listen and be prepared for what you hear
• Share your knowledge, skills and network
• Empower your staff to champion your business
• Your website is no longer enough
Need some proof…
• 418,029,796 European Internet users
• 500 million Facebook members
• 126 million blogs on the Internet
• 2 billion videos streamed on YouTube everyday
• 50 million tweets per day
• 1 billion iphone app downloads
• UK social networking time spent online 6:07hrs pm
• 30% of Facebook access is via mobile phone
• 35% people changed holiday after social media research
• UK quality newspaper sales decline 12.3%
Sources: Hubspot, Guardian UK, Mashable, Neilson,
Planet iPhone, TravelDailyNews, Guardian UK
So what’s in it for business
• Level playing field for all companies
• Free tools and services
• Listen to your audience
• Monitor your competitors
• Energise your staff
• Huge reach – small niches
• Multiple touch points for customers + Google
“What can it do for me?”
• Increase your reach & awareness
• Create brand champions
• Transform customer experience
• Refocus product development
• Improve customer services/relations
• Beat your competitors
• Save money (not marketing budget)
• More opportunities to sell
 Using social media for business
Subscribers become
marketing database

Very memorable
product info
Free advertising since
2007

Look how many views

...over 7m!!

Ratings promote your

video higher

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 Using social media for business

...loves social media

 It’s all about reputation

http://www.kingslandchurchofgod.org/cog/whisper.jpg
Actions to takeaway
• Get creative
• Talk to your staff and stakeholders
• Monitor your customers & competition
• Go beyond your website
• Focus on adding value
• Implement social media policy
• Commit to memorable experiences
• Analyse any data available
Tools you can use
• Socialmention.com • YouTube.com
• Google Alerts • Flickr.com
• Netvibes.com • Twitter.com
• Hootsuite.com • Facebook.com
• Tweetdeck • LinkedIn.com
• Tweepsearch.com • Slideshare.net
• Animoto.com • Wordpress
• Windows Movie Maker • Twittercounter
• Camstudio.org • Klout
• Camtasia • PeopleBrowsr.com
• iPadio.com • Blogtalkradio.com
tel: 02032862306 / jonniejensen@tobesocial.com
Jonnie Jensen – Success Engineer
Presentation available at:
http://linkedIn.com/in/jonniejensen
http://twitter.com/jonniejensen