Social Media Beyong The Bird2

Social Media
Beyond the bird, the book & the tube

Ugochukwu Ezeagwula [National Social Media Conference 2011]
www.ugochukwuezeagwula.com
Zoom into our discussion

1. 2. 3. 4. Kini big deal? What are your goals? Which media is appropriate? Is it measurable?
Little Trivia.
What do these people have in common?
No MBA!!!
0 Accounting Experience!
Buta simple success story
Kini big deal?
What exactly is Social Media?

Forget about everything people have said about social media. Social media is just basic communication, like what you do everyday. Social Media being a term used to describe the type of media that is based on conversation and interaction between people online.
So Why Social Media?
So Why Social Media? Social Media Sites Ruling the Internet world
2005 1 yahoo.com 2 msn.com 3 google.com 4 ebay.com 5 amazon.com 6 microsoft.com 7 myspace.com 8 google.co.uk 9 aol.com 10 go.com Today 1 google.com 2 facebook.com 3 youtube.com 4 yahoo.com 5 blogger.com 6 baidu.com 7 windowslive.com 8 wikipedia.com 9 twitter.com 10 qq.com
Source: Alexa Global Traffic Ranking

More and more people ignore One-way-communication

Listen Directly Instead of Asking
Social media gives you the ability to spy (legally and ethically) on potential and existing followers and even critics alike to learn what they think about your activities. Isnt it way much powerful than handing out surveys in a mall?

Its about building a communities
The advantage of building a community online is the ease of reaching out to thousands of people at once. Community members can get updates on programmes and activities. .

Oh yes! Its cost effective
Think of how much you have to spend in buying media for TV, Radio and even newspaper advertisement. Social Media offers a much more cheaper Alternative.

Could get viral
With the right content, posts have the potential to spread brand awareness quickly and far.

Facts and figures
More than 500million Facebook users Over 50% of facebook users logon everyday Youtube has over 1 billion videos Over 2million Nigerians are on facebook
What are your goals?
Marketing Increase traffic to your site Improve brand positioning (have more people talk about the brand) Reach a new customer segment Set a new marketing message (new positioning, new marketing campaign) Set a communication media with customers
Product Gather customer feedback about products Set up user testing Build a customer service Launch customer surveys Do market research and competition analysis
Sales Increase customer satisfaction Increase number of recurring sales Increase lead generation Open a new sales channel Reach a new customer segment
Corporate Hire talents Increase employee retention Improve internal knowledge sharing Increase internal communication
Selecting the right media
Not all the Social Media will be successful for you! And one of the last thing you want to is be like everybody

You want to launch a new fashion product targeting 20-35 years old women. Your business goal is to position the marketing message and trigger the first saleswhich social media could you select ? Blogs YouTube Viral campaign on Facebook with a social game Twitt contests for the product on your current corporate account

You offer a BtoB product targeting big corporations and you want to increase customer satisfaction and generate more sales with your installed base which social media could you select ? Webinars Forums for tips Online advisory boards Virtual fairs where customers can meet and talk to each others Slideshare to present new products
Is it measurable?
YES!
Yes ROI exists for Social Media! Depending on your business goal you can assess if you reached your target. Different measures will be used.
Traffic Number of views

Number of unique visitors Number of returning visitors Drop rate Location of the users Time spent on the site
Branding Number of external links

Number of conversations about the brand Quality of the conversations Number of active users in the community
Customer Satisfaction Recurring sales Number of customers willing to talk in your favor in conferences for example Number of user feedbacks for new products generation and product testing New revenues generated on a new segment
Yes, its measurable!
ROI = Benefits - Cost Cost
Finally Dont just jump inBe Strategic!
Finally Dont just jump inBe Strategic!
Correct Social Media Strategy Model
1. Research, Planning, Listening
2. Tactics
Facebook campaigns Viral Videos iPhone App Youtube Channel Twitter Account And more
www.facebook.com/africaretail
www.facebook.com/scentimentsng
Thank You.
Ugochukwu Ezeagwula Chief Imagination Officer Identita Brand Concepts Telephone: +234 01 844 3816 +234 806 665 4702 E-mail me@ugochukwuezeagwula.com ugochukwu2001@yahoo.com Website www.ugochukwuezeagwula.com www.identitanigeria.com Facebook: www.facebook.com/ugochukwuezeagwula www.facebook.com/identitabrandcommunicators Twitter: @ugosanchez

Social Media Beyong The Bird2

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Social Media

Beyond the bird, the book & the tube

Zoom into our discussion

Buta simple success story

Kini big deal?

What exactly is Social Media?

So Why Social Media?

So Why Social Media?

So Why Social Media?

So Why Social Media?

So Why Social Media?

So Why Social Media?

So Why Social Media?

What are your goals?

Selecting the right media

Selecting the right media

Selecting the right media

Traffic Number of views

Branding Number of external links

Yes, its measurable!

ROI = Benefits - Cost Cost

Finally Dont just jump inBe Strategic!

Finally Dont just jump inBe Strategic!

Correct Social Media Strategy Model

1. Research, Planning, Listening

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