College of Business Administration

BIS 421: Principles of Management Information Systems

Asharqiya Chamber

Dr.

Walaa Abdulmohsen
Table of contents
Abstract .................................................................................................................................................. 3
1. Introduction .................................................................................................................................... 4
1.1 Company Details .......................................................................................................................... 4
1.2 Purpose......................................................................................................................................... 4
1.3 Organizational Structure .............................................................................................................. 4
2. Technology Involved ...................................................................................................................... 4
2.1 Hardware ...................................................................................................................................... 5
2.2 Software ....................................................................................................................................... 5
2.3 Telecommunication ...................................................................................................................... 5
2.4 Other Elements............................................................................................................................. 5
3. Database Management System (DBMS) ........................................................................................ 7
3.1 Type of DBMS ............................................................................................................................. 7
3.2 Description ................................................................................................................................... 7
4. Management Decision-Making System and Business Intelligence ................................................ 8
4.1 Transaction Processing System (TPS) ......................................................................................... 8
5. Business Objectives and the Strategic Role of Information Systems ........................................... 10
5.1 Operational Excellence .............................................................................................................. 10
5.2 New Products, Services, and Business Models: ........................................................................ 10
5.3 Customer and Supplier Intimacy: .............................................................................................. 10
5.4 Survival: ..................................................................................................................................... 11
5.5 Improved Decision Making: ...................................................................................................... 11
5.6 Competitive Advantage:............................................................................................................. 11
6. Conclusion .................................................................................................................................... 12
6.1 Discussion and Findings ............................................................................................................ 12
6.2 Lessons Learned......................................................................................................................... 13
6.3 Future Considerations ................................................................................................................ 14
6.4 Final Thoughts ........................................................................................................................... 14
References ............................................................................................................................................ 15

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Abstract

This report provides a detailed exploration of Asharqiya Chamber's information systems infrastructure
and services within the Saudi Arabian business landscape. The analysis covers critical components,
including datacenters, servers, Citrix XenServer, storages, network switches, WAN Optimizer, Wi-Fi,
and IP Telephony. Key services such as Oracle EBS, Siebel System, and email services are examined.
The report delves into the organization's robust protection and information security services, featuring
PaloAlto, NetScaler, McAfee, SIEM, Active Directory, NAC, Access Control, BlueCoat, CommVault,
Oracle Data Guard, and CloudFlare. Communication tools and other systems like TitusLabs, Device
update and management system, and Office 365 are thoroughly discussed. Furthermore, the study
highlights the implementation of information security standards 27001 and business continuity
standards 2230, emphasizing the pivotal role of information systems in optimizing business processes
in the unique context of Saudi Arabia. This analysis underscores the organization's commitment to
technological excellence and security measures for efficient and secure business operations.

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1. Introduction

Founded in 1372 (1952), Asharqia Chamber has evolved into a transformative force within the Saudi
Arabian business landscape, embarking on a journey marked by progressive growth and unwavering
commitment. At its core, the chamber is dedicated to championing the interests of its members,
fostering economic development, and playing a pivotal role in the Kingdom's commercial and
economic spheres.

1.1 Company Details

Over nearly seven decades, Asharqia Chamber has undergone remarkable transformations, positioning
itself as a beacon of economic influence and progress. From its modest beginnings with 19 joint
members in Shawwal 1372, the chamber has experienced an extraordinary expansion, boasting over
104 thousand joint members as of the end of 2020. This growth is emblematic of its resilience,
adaptability, and enduring relevance in a dynamic business environment.

1.2 Purpose

The fundamental purpose of Asharqia Chamber is twofold: to serve as a robust support system for
local businesses and to contribute significantly to the economic development of the Eastern Province.
Through its comprehensive services, advocacy, and commitment to excellence, the chamber acts as a
catalyst for economic prosperity, offering a platform for collaboration, networking, and the exchange
of ideas.

1.3 Organizational Structure

Asharqia Chamber operates within a meticulously structured organizational framework, designed to

efficiently address the diverse needs of its extensive membership base. From its origins as a single
building in Dammam, the chamber has expanded both horizontally and vertically. It now extends its
services beyond its main headquarters, with branches in Jubail, Khafji, and Qatif. This expansion
allows the chamber to cater to the unique business landscapes in different regions, ensuring its services
are accessible and impactful.

2. Technology Involved

Asharqia Chamber boasts a robust and sophisticated IT infrastructure that underpins its operations,
reflecting a commitment to technological excellence and efficiency. The organization's technology

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setup encompasses a comprehensive array of hardware, software, telecommunication, and other crucial
elements, synergistically working together to support its diverse range of services.

2.1 Hardware

The chamber's hardware infrastructure is a testament to its commitment to staying at the forefront of
technological advancements. This includes state-of-the-art datacenters, servers, and network switches
that form the backbone of its operations. The integration of Citrix XenServer ensures virtualization
capabilities, enhancing flexibility and resource utilization. The presence of cutting-edge storages and
WAN Optimizers further optimizes data management and network performance. In terms of end-user
technology, the chamber provides a robust Wi-Fi network for seamless connectivity across its
premises. The deployment of IP Telephony ensures efficient and scalable communication channels
within the organization.

2.2 Software

Asharqia Chamber leverages a diverse range of software solutions to streamline its various processes.
Core applications include Oracle EBS (Enterprise Business Suite) and Siebel System, facilitating
smooth and integrated business operations. The utilization of Email Services enhances communication
efficiency across the organization. The organization places a strong emphasis on information security,
employing software solutions such as PaloAlto, NetScaler, McAfee, SIEM (Security Information and
Event Management), and Active Directory. These tools collectively contribute to the implementation
of robust security protocols, safeguarding the chamber's digital assets.

2.3 Telecommunication

Communication plays a pivotal role in the chamber's day-to-day activities. Leveraging advanced
telecommunication services, including Juniper SSLVPN, Conference Meetings, Cisco Jabber, Cisco
iMagicle, and Rightfax, the organization ensures secure and efficient communication channels. These
services not only foster internal collaboration but also facilitate seamless interactions with external
stakeholders.

2.4 Other Elements

The technological landscape of Asharqia Chamber extends beyond traditional IT components. The
organization employs systems like TitusLabs, Device Update and Management System, License
Management System from Microsoft, and Kiosks to enhance operational efficiency. Collaboration

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tools such as Exclaimer and Citrix Sharefile contribute to effective information sharing. Moreover, the
adoption of Office 365, AD SelfService, OneDrive, and Ysoft reflects the chamber's commitment to
leveraging cloud-based solutions for enhanced flexibility and scalability.

In alignment with international standards, Asharqia Chamber places a strong focus on information
security and business continuity. The implementation of information security standards ISO 27001 and
business continuity standards ISO 22301 showcases the organization's dedication to maintaining the
integrity and continuity of its operations. By meticulously integrating these hardware, software,
telecommunication, and other elements, Asharqia Chamber establishes itself as a technological leader,
ensuring that its IT infrastructure is not just a support system but a strategic enabler of its overarching
mission and objectives.

Table 1 technology involved

Technology Category Details

Stateoftheart datacenters, servers, and network switches
Integration of Citrix XenServer for virtualization capabilities
Cuttingedge storages and WAN Optimizers for optimized data management and
Hardware
network performance
Robust WiFi network for seamless connectivity across premises
Deployment of IP Telephony for efficient and scalable communication channels
Core applications: Oracle EBS (Enterprise Business Suite) and Siebel System
Utilization of Email Services for enhanced communication efficiency
Software
Emphasis on information security with PaloAlto, NetScaler, McAfee, SIEM,
and Active Directory
Advanced telecommunication services: Juniper SSLVPN, Conference Meetings,
Telecommunication
Cisco Jabber, Cisco iMagicle, and Rightfax
Systems: TitusLabs, Device Update and Management System, License
Management System from Microsoft, and Kiosks
Other Elements Collaboration tools: Exclaimer and Citrix Sharefile
Adoption of Office 365, AD SelfService, OneDrive, and Ysoft for cloudbased
solutions
Implementation of ISO 27001 (Information Security) and ISO 22301 (Business
Security Standards
Continuity) standards

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3. Database Management System (DBMS)

In the dynamic landscape of Asharqia Chamber's IT infrastructure, the Database Management System
(DBMS) plays a pivotal role in efficiently organizing, storing, and retrieving vast amounts of data
critical to the organization's daily operations. The chamber employs a sophisticated DBMS tailored to
meet the specific needs of its diverse services.

3.1 Type of DBMS

The organization utilizes a relational database management system (RDBMS) to manage its extensive
datasets. RDBMS is chosen for its ability to organize data into tables with defined relationships,
ensuring data integrity and facilitating complex queries. This structure aligns seamlessly with the
diverse services and functions carried out by the chamber, providing a reliable foundation for data
storage and retrieval.

3.2 Description

Oracle Database:

Asharqia Chamber leverages Oracle Database, a renowned and widely used RDBMS in the industry.
Known for its scalability, robust security features, and efficient management of large datasets, Oracle
Database aligns with the chamber's commitment to high-performance data management. This DBMS
facilitates the seamless integration of various applications, including Oracle EBS and Siebel System,
ensuring a cohesive and unified approach to data handling.

Features of Oracle Database:

❖ Data Security: Oracle Database incorporates advanced security measures, including encryption
and access controls, to safeguard sensitive information.
❖ Scalability: As the chamber's operations continue to grow, Oracle Database provides scalability
to handle increasing data volumes without compromising performance.
❖ Reliability: The system's reliability ensures the integrity of data, critical for the chamber's
diverse services ranging from business operations to communication and collaboration.
❖ Performance Optimization: Oracle Database is designed to optimize performance, enhancing
the speed and efficiency of data retrieval and manipulation.

By employing Oracle Database as its chosen DBMS, Asharqia Chamber ensures a robust and secure
foundation for managing the wealth of information integral to its daily functions. This strategic choice

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aligns with the organization's commitment to technological excellence, providing a stable and efficient
platform to support its various initiatives and services.

4. Management Decision-Making System and Business Intelligence

In the technological framework of Asharqia Chamber, the integration of sophisticated systems for
management decision-making and business intelligence is paramount to ensure strategic insights and
informed decision-making. This section delves into the Transaction Processing System (TPS) and the
Decision Support System (DSS) employed by the chamber.

4.1 Transaction Processing System (TPS)

Asharqia Chamber relies on a robust Transaction Processing System (TPS) to manage and process
day-to-day transactions efficiently. TPS is the backbone of operational activities, capturing,
processing, and storing transactional data generated by the chamber's routine business operations.
Whether it's membership renewals, event registrations, or financial transactions, TPS ensures the
accuracy and timeliness of data processing.

Key Features of TPS:

❖ Real-time Processing: TPS operates in real-time, enabling immediate recording and processing
of transactions as they occur. This real-time capability is crucial for maintaining up-to-date
records.
❖ Data Accuracy: TPS is designed to ensure the accuracy and reliability of transactional data.
This is vital for generating reliable reports and supporting decision-making processes.
❖ Efficient Workflow: The efficiency of the chamber's day-to-day operations is enhanced through
the streamlined workflow facilitated by TPS. This includes the automation of routine tasks and
processes.

Decision Support System (DSS):

Complementing the TPS, the Decision Support System (DSS) empowers Asharqia Chamber's
management with actionable insights derived from a wealth of data. DSS is designed to assist in
decision-making processes by providing comprehensive analyses, trends, and forecasting models.

Components and Features of DSS:

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 ❖ Data Warehousing: DSS incorporates data warehousing capabilities, consolidating data from
various sources into a centralized repository. This facilitates comprehensive analyses and
reporting.
❖ Query and Reporting Tools: Users within the organization can leverage query and reporting
tools to extract specific information from the data warehouse. This flexibility empowers
decision-makers to access relevant insights.
❖ Data Analysis: DSS includes powerful data analysis tools that allow for in-depth examination
of trends, patterns, and anomalies within the data. This aids in identifying opportunities and
potential challenges.
❖ Decision Modeling: The system supports decision modeling, allowing managers to simulate
different scenarios and assess the potential outcomes of various decisions.

The synergistic integration of TPS and DSS within Asharqia Chamber's IT infrastructure ensures that
operational data is not only processed efficiently but also transformed into strategic insights. This
empowers decision-makers to navigate the complex business landscape with a comprehensive
understanding of trends and factors influencing the organization, thereby contributing to the overall
success and resilience of the chamber.

Table 2 Management Decision-Making System

System Key Features

Realtime Processing: Immediate recording and processing of transactions as
they occur.
Transaction Processing
Data Accuracy: Ensures accuracy and reliability of transactional data.
System (TPS)
Efficient Workflow: Enhances efficiency through streamlined workflow and
automation of routine tasks.
Data Warehousing: Consolidates data from various sources into a
centralized repository.
Query and Reporting Tools: Enables users to extract specific information
Decision Support System from the data warehouse for insights.
(DSS) Data Analysis: Provides powerful tools for indepth examination of trends,
patterns, and anomalies.
Decision Modeling: Supports decision modeling, allowing simulation of
different scenarios and assessment of potential outcomes.

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5. Business Objectives and the Strategic Role of Information Systems

In the ever-evolving landscape of Asharqia Chamber, the integration of information systems is a

cornerstone of achieving multifaceted business objectives. The strategic alignment of information
systems contributes to operational excellence, fuels innovation in products and services, nurtures
intimate connections with customers and suppliers, ensures organizational survival, enhances decision-
making processes, and ultimately secures a competitive advantage.

5.1 Operational Excellence

Role of Information Systems: Information systems serve as the backbone for operational efficiency by
automating and optimizing routine tasks.

Strategy Implementation: The implementation of robust Enterprise Resource Planning (ERP) systems
is instrumental. These systems seamlessly integrate various business processes, fostering
collaboration, reducing redundancies, and ensuring real-time access to mission-critical data. Through
this, the chamber achieves operational excellence, delivering services with precision and agility.

5.2 New Products, Services, and Business Models:

Role of Information Systems: Information systems act as catalysts for innovation, driving the
development of novel products, services, and business models.

Strategy Implementation: The chamber leverages advanced analytics and market intelligence tools to
identify emerging trends. This proactive approach enables the chamber to innovate swiftly, introducing
new offerings that align with market demands. The integration of technology becomes a driving force
for continuous improvement and adaptation to changing business landscapes.

5.3 Customer and Supplier Intimacy:

Role of Information Systems: Information systems enhance relationships with customers and suppliers
through personalized interactions and efficient collaboration platforms.

Strategy Implementation: Customer Relationship Management (CRM) systems enable the chamber to
understand and anticipate customer needs. This insight supports tailored services, fostering customer
loyalty. Similarly, Supplier Relationship Management (SRM) systems enhance collaboration, ensuring
a seamless exchange of information and resources. This strategic use of information strengthens the
bonds with key stakeholders.

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5.4 Survival:

Role of Information Systems: Information systems are critical for the chamber's survival by providing
essential tools for effective management and adaptability to change.

Strategy Implementation: The chamber invests in robust Information Technology (IT) infrastructure to
ensure flexibility and adaptability. This strategic foresight enables the chamber to navigate unforeseen
challenges, regulatory changes, and dynamic business environments, securing its long-term viability.

5.5 Improved Decision Making:

Information systems facilitate data-driven decision-making by providing timely, accurate, and relevant
information. Business Intelligence (BI) and Decision Support Systems (DSS) empower managers with
sophisticated tools for analysis. By harnessing these systems, the chamber gains insights into trends,
forecasts outcomes, and makes informed decisions. This strategic use of information enhances the
overall decision-making process.

5.6 Competitive Advantage:

Role of Information Systems: Information systems contribute to gaining a competitive edge by

fostering agility, innovation, and efficient resource management.

Strategy Implementation: The chamber strategically adopts emerging technologies and leverages
analytics for market insights. Continuous monitoring and adaptation to technological advancements
ensure a sustained competitive advantage. By staying ahead of the curve, the chamber establishes itself
as an industry leader, attracting stakeholders and reinforcing its market position.

Asharqia Chamber strategically deploys information systems to not only meet but exceed its business
objectives. By embracing technology as a driver for efficiency, innovation, customer relations,
adaptability, and competitive positioning, the chamber ensures that its technological infrastructure is
not just a support system but a strategic enabler of its overarching mission and objectives.

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6. Conclusion

In the comprehensive exploration of Asharqia Chamber's information systems and their strategic
alignment with key business objectives, several noteworthy findings emerge. These findings not only
shed light on the current state of the chamber's technological landscape but also provide valuable
insights into the lessons learned and areas for potential future enhancement.

6.1 Discussion and Findings

❖ Integration for Synergistic Operations:

The seamless integration of information systems, including ERP, CRM, and BI/DSS, creates a
synergistic environment. This integration not only streamlines day-to-day operations but also enhances
the chamber's ability to derive strategic insights from data.

❖ Adaptability and Innovation

The chamber's commitment to leveraging emerging technologies reflects a culture of adaptability and
innovation. This proactive approach positions Asharqia Chamber as an industry leader, capable of
embracing change and staying ahead in a dynamic business landscape.

❖ Customer-Centric Approach

The utilization of CRM systems underscores the chamber's commitment to a customer-centric

approach. By understanding and anticipating customer needs, the chamber enhances customer
satisfaction, loyalty, and engagement.

❖ Strategic Security Measures

The implementation of robust information security standards (ISO 27001) showcases the chamber's
dedication to safeguarding digital assets. This strategic focus on security is crucial in maintaining the
trust of members and stakeholders.

❖ Data-Driven Decision-Making

The adoption of BI and DSS tools empowers decision-makers with valuable insights. This data-driven
decision-making approach enhances the chamber's ability to respond to challenges, identify
opportunities, and make informed strategic choices.

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6.2 Lessons Learned

❖ Continuous Technological Evolution

The fast-paced nature of technological advancements necessitates a continuous commitment to

staying abreast of emerging trends. Regular updates and enhancements to the technological
infrastructure ensure that the chamber remains at the forefront of innovation.

❖ Investment in Cybersecurity

As cyber threats evolve, the lesson learned is the importance of ongoing investment in
cybersecurity measures. This includes not only technological solutions but also a robust
cybersecurity awareness program among staff.

❖ User Training and Adoption

The success of information systems relies on user adoption. Providing comprehensive training
programs ensures that staff members are proficient in utilizing the full potential of the implemented
systems, maximizing the return on investment.

❖ Agility in Business Processes

The ability to adapt business processes quickly in response to changing circumstances is a critical
lesson. Agile business processes, supported by flexible information systems, enhance the
chamber's resilience and ability to navigate uncertainties.

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6.3 Future Considerations

❖ Explore Emerging Technologies

Continuous exploration of emerging technologies, such as

Artificial Intelligence (AI) and the Internet of Things (IoT),
presents opportunities for further innovation and efficiency
improvements.

❖ Enhance Collaborative Platforms

Investing in collaborative platforms and communication tools can further strengthen internal and
external collaborations, fostering a culture of innovation and knowledge sharing.

❖ Expand Data Analytics Capabilities

Expanding data analytics capabilities can provide deeper insights into member behaviors, preferences,
and market trends, enabling more targeted services and strategic decision-making.

6.4 Final Thoughts

In conclusion, the examination of Asharqia Chamber's information systems reveals a technologically

advanced and strategically aligned infrastructure. The findings underscore the chamber's commitment
to excellence, innovation, and adaptability. As technology continues to evolve, the lessons learned and
future considerations provide a roadmap for continuous improvement, ensuring that Asharqia Chamber
remains a leading force in the dynamic landscape of business and technology.

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References

1. Laurini, R., & Thompson, D. (1992) 'Fundamentals of Spatial Information Systems', Vol. 37,
Academic Press.
2. Davis, G. B., & Olson, M. H. (1984) 'Management Information Systems: Conceptual
Foundations, Structure, and Development', McGraw-Hill, Inc.
3. O'Brien, J. A., & Marakas, G. M. (2006) 'Management Information Systems', 6th ed., New
York, NY, USA: McGraw-Hill Irwin.
4. Takahara, Y., Liu, Y., Chen, X., & Yano, Y. (2005) 'Model theory approach to transaction
processing system development', International Journal of General Systems, 34(5), 537-557.

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