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    Preetam Pawar
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    This 3 sentence summary provides the key details about the document: The document outlines a referral assignment for an MBA module on Strategy & Change Management, asking students to critically analyze and discuss the competitive strategy, parenting approach, corporate management style, and future challenges based on a case study of the construction materials company CRH plc. Students are asked to address 4 questions on these topics in a 2,500 word assignment with marks and weighting provided for each question.

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    This 3 sentence summary provides the key details about the document: The document outlines a referral assignment for an MBA module on Strategy & Change Management, asking students to critically analyze and discuss the competitive strategy, parenting approach, corporate management style, and future challenges based on a case study of the construction materials company CRH plc. Students are asked to address 4 questions on these topics in a 2,500 word assignment with marks and weighting provided for each question.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    333 views1 page

    Strategy

    Uploaded by

    Preetam Pawar
    This 3 sentence summary provides the key details about the document: The document outlines a referral assignment for an MBA module on Strategy & Change Management, asking students to critically analyze and discuss the competitive strategy, parenting approach, corporate management style, and future challenges based on a case study of the construction materials company CRH plc. Students are asked to address 4 questions on these topics in a 2,500 word assignment with marks and weighting provided for each question.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 1

    MBA Full Time 2010-11

    Strategy & Change Management Module BUS725


    Referral assignment 1: August 2011 Case study: CRH plc
    (The case is located in the text: Exploring Corporate Strategy, Johnson, Scholes & Whittington, 8th edn. 2008)

    This assignment carries 50% weighting: 2,500 words 10% Presentation will be taken into account. Excess word count may be penalised. All elements of the question should be attempted. Turnitin report summary with similarity index must be attached to submission Marks given below are only a guide to the weighting of each section of the question.

    Question
    1. Isolate and critically evaluate the main elements of the successful approach to competitive strategy employed by CRH in a difficult industry environment. (30 marks) 2. Explain the concept of parenting within an organisation. Outline and critically discuss the nature of the parenting advantage provided by the centre in CRH and the extent of the value created. (20 marks)

    3. Analyse and critically discuss the style of corporate level management employed by CRH plc.
    (30 marks) 4. Determine and critically assess the challenges to CRHs corporate-level management style. What changes, if any, would you recommend? (20 marks)

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