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2004 BUSINESS POLICY AND STRATEGIC MANAGEMENT Paper-301 Full Marks-70 Time: Three hours The figures in the

margin indicates full marks for the questions Answer Question No. 8 and any four from the rest 1. (a) Strategic management is concerned with establishing the proper organisations environment fit. Comment 5 (b) Discuss how a development in a corporations mega environment can affect the corporations micro environment. 9 2. (a) Discuss the characteristics of strategy and strategic decisions. 8 (b) Earning economic profits for its shareholders is the only responsibility of corporates/business houses. Comment 6 3. (a) Why do firms diversify? What are the ways/strategies available for a firm to diversify? Illustrate your answer. 8 (b) When should a business unit outsource a function or activity? 4. (a) In what ways may a corporate structure and culture be internal strengths and weakness? (b) Discuss the generic competitive strategies. Is it possible for a company or business unit to follow a cost leadership and a differentiation strategy simultaneously? Justify your answer. 5. 5 9 6

Organisation structure evolves with changes in strategy. Explain, showing how structures undergo a change with changes in strategy from the smallest enterprise to complex and fast changing enterprises 14 (a) Explain your understanding of the strategic gap analysis. Show its importance in strategic management. (b) Show how important the resource allocation is to the following strategic options: (i) new-product development (ii) expansion in new markets (iii) retrenchment 7

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(a) Management by Objectives system, in its idealised form, is a management tool which can help managers accomplish strategic management effectively. Explain 6 (b)Explain the styles of managing change in organisations 8 Discuss mergers as a route for executing corporate strategy. The human side of mergers should be handled properly. Explain. Cite examples of recent mergers in the following industries: Banking, Airlines and Consumer goods. 14

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