Professional Documents
Culture Documents
4. TechInnovate Corp
TechInnovate Corp, a technology firm, is exploring ways to enhance its competitive
advantage in the rapidly evolving market. The CEO believes that a thorough internal
capability analysis is crucial for sustained success. The company is considering adopting both
the VRIO framework and the SWOT analysis to assess and improve its internal capabilities.
The CEO is seeking a comprehensive understanding of how these frameworks contribute to
long-term competitiveness.
a. Discuss the critical role of internal capability analysis in gaining and sustaining
competitive advantage.
b. Elaborate on the VRIO framework and its importance in assessing internal capabilities.
Provide examples of how the VRIO framework can be applied in the tech industry.
c. Explain the significance of SWOT analysis or the Value Chain concept in evaluating and
enhancing internal capabilities. Support your explanation with real-world applications within
the technology sector.
a. Define the concept of internationalization drivers and their role in guiding business
expansion on a global scale. (8 Marks)
b. Explore two specific internationalization drivers and elaborate on how they influence an
organization's decision to expand internationally. Provide real-world examples to illustrate
the application of these drivers in different industries. (8 Marks)
d. Delve into the critical aspect of market selection in internationalization. Outline two key
factors that organizations should consider when selecting international markets for expansion.
Illustrate these factors with examples from diverse industries. (7 Marks)