INCREASE YOUR

EXPORT SALES!
The purpose of this program is to make
more money by increasing export sales.

PROGRAM OVERVIEW

“I’m Here to Make YOU Money”

- Soren R. Kirchner, Business Coach.

1) NEEDS ANALYSIS

Conducting a comprehensive export diagnostic (External Factors) and

selecting the most appropriate export markets. This is when I look at
your internal Products, Supply Chain, Logistics, Policies, your KPIs,
your staff and compensation plan. Then I will make recommendations
on how to best organize your Export Sales Unit.
 2) ADOPTS A STRATEGIC EXPORT PLAN

Next, we will help YOU to process a Proper Strategic Sales Plan. The
purpose of this is to emphasize the identification of your Company Targets
and Opportunities.

Export marketing planning process:

 3) TRAINING OF SALES MANAGERS

For your success, the first important factor Human Resource. We help
your Sales Management staff. The purpose of this is to replicate all which
I know to your Management. At the end, your Sales Managers will master
the use of:

• How to make a Proper Strategic and Sales Plan

• Understanding of Regulatory and Customs Authorities.

• Design and Implementation of Standard Operational Procedure
(SOP) and Measuring Performance with Metrics (KPIS)

• How to reward, motivate and get the most from your Sales staff.
• How to Communicate to your bosses’ ways to make improvement
which you see fit.
 4) TRAINING OF SALESPEOPLE (SALESMANSHIP)

Next your Sales

Staff learns how
to engage in
“solution selling”
and to train their
minds and hearts
to the rigors of
Sales. How to be
able to make
many calls each
shift. How to
engage the client.
How to handle
rejection without
being sad or
angry.

In addition, I teach your people “American Salesmanship” which is straight

forward and a style your American customers will react well to. This
includes:

• How to get your mind and emotions right for selling. How to prepare
your emotions before your selling shift.
• Phone skills to get their attention and keep their interest.
• Phone technics to ascertain the buying cycle and move them along
to a buy.
• Secret NLP Techniques for closing deals.
• Closing Shortcut skills and negotiation.
 5) ONGOING MENTORSHIP FOR YOUR SALES ORGANIZATION

You will have an option to get constant and consistent follow-up

mentorship to your Sales Managers and Sales Staff. This can include
significant face to face on site time during call campaign hours.
 SALESCOACH TRAINING SESSIONS

These workshops are with round tables and the

room is designed to give you and your work
team the ability to do team activities. All
activities are for practical SKILLS and no useless
theory!
You get a short lecture and a short activity and
be ready to come with full energy! Get ready to
DRILL, DRILL, DRILL.
You will also be presenting, so do not be shy!
Please see this video to get a feel for how the workshop is:
https://www.youtube.com/watch?v=nD1uQqYg5wI

IN HOUSE TRAINING: CUSTOMIZED TO YOUR COMPANY!

Your company is unique which is why a

“public course” may be too general for you to
attend. Instead, we do the Needs analysis
and customize your program to fit YOUR
needs exactly.
 SAMPLE COURSE OUTLINE

Your Outline may be different and specific to your company and where
you want to sell to. This is just a sample for ONE company we have helped.

• Session 1: Understanding of Export in

General:

- Regulatory and Customs

Authorities (Ex: export to USA)
- Shipment, Freights & Logistic .

• Session 2: How to make a Proper Strategic

and Sales Plan. How to Locate and Quantify
your best target markets and customers, and
partners!
Develop an Export Marketing Strategy:
Tactics and skills that work.

• Session 3: Understanding of Design and

Implementation of Standard Operational
Procedure (SOP) and Measuring Performance
with Metrics (KPIS).

How to reward, motivate and get the most

from your Sales staff.
 • Session 4: How to identify indirect and
direct customers, make a database of your
target customers, and suppliers and how to
use this database in action!

How to survey your future customers or

suppliers to learn what is needed by them
and how you can approach them in terms.

• Session 5: How to engage your prospects

using the telephone, online tools, Social Media
for cheap to back up to your brand and sales
campaigns, and other such methods. How to
get their attention and to speak to them.

How to write business letters and some

simple, but effective proven ways to make
yourself understood to American suppliers
and customers.

• Session 6: How to negotiate with

customers to get the best deal for you. How
to shorten the selling or buying cycle so you
get fast results!

• Session 7: How to close a deal and write

effective contracts with foreigners and
foreign export companies. How to sue them
if they breach your agreement with them.
 ABOUT YOUR BUSINESS COACH

Soren R. Kirchner has over 25 years in Sales and Sales Management in

USA, EU, India, Singapore, Cambodia, and Vietnam. With Soren you have
a SalesCoach who has sold to many places outside Vietnam. Soren
teaches Sales and Marketing Management at the MBA level and has
operated b2b (business to business) sales organizations.

Cell (ZALO): +84906711900

Email: Soren.Rep@USA.com