General Collection (Subject Area Specific References)

Major Subject No. of Titles Author

Financial Accounting Financial Accounting vol. 2 Conrado Valix, et.al.
& Reporting Financial Accounting vol. 1
Intermediate Accounting
Professional Salesmanship Lilia B. Arante
Salesmanship

Consumer Behavior Consumer Behavior Wayne D. Hoyer

Pricing Strategy The Strategy & Tactics Of Pricing

Retail Management Retailing Management Michael Levy, Ph.D., et al

Entrepreneurship and Business Management

Advertising Advertising Mc Graw Hill

Product Management Production and Operation Management s. Anil Kumar

Marketing Essentials Of Marketing Management Reidan M. Pawilen"

Management Business marketing management Michael D. Hutt

Human Resource Human Resource Management Herald Ian C. Guiwa

Management Human Resource Management Practice Michael Armstrong

Human Behavior in Human Behavior in Organization Roberto Medina Ph.D

Organization

The Law on The law and negotiable Instrument Hector de Leon

Obligations and
Contracts

Business Research Social Marketing Research Dr. Mahar Mangahas

Operations Total Quality Management James Evans et.al

Management (TQM)

The Law on Sales, The law on sales, agency and credit transaction Hector de Leon
Agency & Credit
Transactions

Strategic Management Strategic Management Fred R.David

Taxation (Income Law of Income Taxation Hector S. deLeon et.al

Taxation)

Good Governance & Politics, Governance and Philippine Constitution Dionisio C. Rivas et.al
Social Responsibility

Personal Finance Business Finance Roberto Medina

Strategic Marketing Strategic Management - Made Simple Felina Young

Management The Best of Marketing Rx Dr. Ned Roberto
Principles of Marketing Roberto Medina Ph.D
Marketing Basics
 General Collection (Subject Area Specific References)
Minor Subjects No. of Titles Author
Readings in Readings in Philippine History Ma Lorena Santos
Philippine History

The Contemporary Contemporary World Nepthaly Botor

World

Sining ng Retorika para sa mabisa at masining na pagsulat Simplicio P. Bisa

Pakikipagtalastasan Sining ng Komunikasyon Paz M. Belvez, Ed. D
Retorika sa mabisang pagpapahayag Jose A. Arrogante
And Sining ng Pkikipagtalastasan sa Kolehiyo Erlinda M. Santiago
Understanding the Understanding the Self Eden Joy Pastor Alata
Self

Mathematics in the Math In Modern World R.Aufmann, et al

Modern World Mathematics of Investment Ma. Teresa Arce et.al
Calculus for Business Ma. Teresa Arce et.al
Mathematical Analysis Antonio Roland Copo et.al
Business Mathematics and Statistics Andre Francis
Purposive Purposive Communication Marikit Tara A. Uychoco, et al
Communication Business Correspondence Esther L. Baraceros Ph.D
Writing Business Letters Joel Joseph Egipto Ph.D

Ethics Ethics Oscar G. Bulaong, et al

Business Ethics and Social Responsibility Fr. Floriant C. Roa et.al.

Pagbasa at Pagsulat Pagbasa At Pagsulat sa Iba’t ibang Disiplina sa Zenaida M. Mendoza, Ph.D
anatas ng Tersarya Galang, et al
Pagbasa At Pagsulat
Art Appreciation Art Appreciation Albert Napoleon Roldan

Basic MicroeconomicsECONOMICS
Economics Rogers Fredd
Introduction to microeconomics Maria Victoria U. Rosas (et.al)
Advanced microeconomic theory Geoffrey A. Jehle
Intermediate Microeconomics Harl R. Varian
Science, Technology Science, Technology & Society Janice Patria Javier Serafica, et al
& Society Science and Technology Aurora M.Villamil
Science and Technology III Marcelita C.Magno
Science and Technology IV-

Rizal’s Life and Life, Works And Writings Of Rizal Eugene Raymond P. Crudo
Works

Economics of Economics of Cooperative Feliciano Fajardo

Cooperative

E-Commerce and E-Business Gary Schneider

Internet Marketing Principles of E-commerce and E-Business Dr. Norberto Orcullo Jr.
Principles Of E-Commerce & Business Gary Schneider
Computer Hardware Services Cris F. Dinozo