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Lines are used to create shape, A figure or shape that can be divided
pattern, texture, space, movement into two equal parts by a line is
and optical illusion in design. called symmetric figures. The shapes
and objects that are irregular and do
SHAPES
not resemble each other when
A shape is an element of art. divided into two parts are
Specifically, it is an enclosed space, called asymmetric figures.
the boundaries of which are defined
COLORS AND VALUE
by other elements of art
C O L O R HARMONIES
1. Complementary
Colors that are opposite each other
on the color wheel are considered to
be complementary colors (example:
red and green).
The high contrast of complementary
colors creates a vibrant look
especially when used at full
saturation. Complementary colors are
really bad for text.
2. Analogous
Analogous color schemes use
Color is an element of art made up of colors that are next to each
three properties. other on the color wheel
(example: green, yellow-
HUE- name of the color.
green, and blue-green).
VALUE- hue’s lightness and darkness ( a color’s Analogous color schemes are
value changes when black or white is added). often found in nature and are
harmonious and pleasing to
INTENSITY- Quality of brightness and purity
the eye.
(high-intensity= color is strong and bright;
3. Triad
low-intensity= color is faint and dull).
A triadic color scheme uses
colors that are evenly spaced
around the color wheel.
Hue (example: purple, orange,
and green).
- these are the purest and brightest colors.
Triadic color harmonies tend
They form the full spectrum of colors which
to be quite vibrant, even if
progress around the primary color wheel in
you use pale or unsaturated
gradual increment.
versions of your hues.
Tint
Shade
- Design differ from art in that it has to have a - Contrast shows the difference
purpose. Visually, this functionality is between shapes and can be used as a
interpreted by making sure an image has a background to being object out and
center of attention, a point of focus. forward in design.
- Contrast refers to the arrangement of
-The principles of design are the rules a opposite elements and effects.
designer must follow to create an effective - Contrast can be used to create
composition that clearly delivers a message to variety, visual interest, and drama in
its audience. an artwork.
Balance Rhythm
Visual equality in shape, form value, - A principle of design that suggests
color etc. Balance can be symmetrical movement or action.
or asymmetrical. Objects, values, - Rhythm is usually achieved through
colors, textures, shapes, forms, etc. repetition of lines, shapes, colors, and
can be used in creating a balance in a more.
composition. - It creates a visual tempo in artworks
and provides a path for the viewer’s
eye to follow, a movement in which
Symmetrical Balance some elements recurs regularly.
- is achieved by placing elements in an even Movement
fashion. If a design has a symmetrical balance,
- Movement can be thought of in two
it can be divided in the center with a line of
ways
symmetry. In other words, symmetry occurs in
A. First refers to how an artist depicts
any orientation as long as the object/image is
movement using the elements and
the same on either side of the central axis.
principles of art.
Near symmetry B. The second way refers to the visual
flow of an artwork, indicated by the
-occurs when one half is slightly different to
path a viewer’s eyes take as they look
an extent that does not completely change its
at the artwork.
balance asymmetrically
- Lines, edges, shapes, and colors can
Biaxial symmetry
be utilized by the artist to point the way
-is composition that contains more than one through an artwork as a map for our eyes to
axis of symmetry. follow.
Radial Balanced
Asymmetrical Balance
b. Allegro -fast
e. Adagio -slow