PREMIUM SOFT:

MANAGING CREATIVE
PEOPLE

Case Study
QUESTIONS:
1. Is PremiumSoft an innovative organization? Why or why not?
2. Please describe how (if at all) PremiumSoft successful exhibits each
of the characteristics of an innovative organization;
Key Features:
• Shared vision, leadership, and the will to innovate
• Appropriate structure
• Key individuals
• Effective team working
• Creative climate
• External focus
IS PREMIUMSOFT AN INNOVATIVEORGANIZATION? WHY
OR WHY NOT?
PremiumSoft is the company behind Navicat, a popular database
development tool that supports various database management systems
such as MySQL, PostgreSQL, Oracle, and others.

PremiumSoft is considered an innovative organization depends on

various factors and may have evolved since my last update.

Here are some points to consider:

1.Product Innovation:
Premium Soft has gained a reputation for providing user-friendly and
feature-rich database management tools. Innovation in this context
would involve continuously improving and adding new features to
their products to meet the evolving needs of users in the field of
database management.
2.Technological Advancements:
Innovation can also be assessed by examining whether PremiumSoft is adopting
and integrating emerging technologies into their products. For example, staying
current with the latest database technologies and trends, as well as incorporating
AI and automation into their software, could be seen as indicators of innovation.

3.Customer Feedback:
Listening to and acting on customer feedback can also be a sign of innovation. If
Premium Soft actively engages with its users and responds to their needs and
suggestions, it can be seen as an organization that is committed to continuous
improvement.

4.Awards and Recognition:

Awards and recognition within the industry can also be a sign of innovation.
Winning awards or receiving positive reviews from industry experts can highlight
an organization's innovative achievements
PREMIUM SOFT SUCCESSFUL EXHIBITS EACH OF
THE CHARACTERISTICS OF AN INNOVATIVE
ORGANIZATION ?
Shared Vision:
Innovative organizations typically have a clear and compelling vision that
guides their efforts. PremiumSoft has shown a commitment to providing user-
friendly, feature-rich database management tools that cater to the evolving
needs of database professionals and developers.
Leadership:
PremiumSoft's leadership, including its founders and top executives, has
demonstrated a strong commitment to innovation by continuously investing
in product development and improvement.
Will to Innovate:
The company's consistent release of updates and new product features reflects
its determination to stay at the forefront of the database management software
market.
Appropriate Structure:
PremiumSoft's organizational structure is designed to facilitate innovation. They
have product development teams, quality assurance teams, and customer support
teams to ensure the development and continuous improvement of their products.
This structured approach allows for efficient and effective innovation.

Key Individuals:
The company has key individuals within its organization who are responsible for
driving innovation. These individuals may include product managers, developers,
and designers who play crucial roles in the creation and enhancement of their
software products.

Effective Team Working:

PremiumSoft emphasizes teamwork and collaboration within its teams. Cross-
functional collaboration between development, quality assurance, and customer
support teams ensures that products are not only innovative but also reliable and
user-friendly.
Creative Climate:
An innovative organization fosters a creative climate where employees
are encouraged to generate and explore new ideas. PremiumSoft
promotes a culture of creativity and innovation, encouraging employees
to propose and implement improvements in its software products.

External Focus:
Innovative organizations often have a strong external focus, meaning
they actively engage with their customers and the broader industry to
stay attuned to emerging trends and user needs. PremiumSoft conducts
market research, listens to customer feedback, and adapts its products
accordingly to meet the changing requirements of its users.
THANK YOU
Kalluri Sowjanya