Subject: Chromatics

Chromatics in communication refers to the use of

colour in conveying messages and emotions.
Different colours can evoke various feelings and
associations, making them a powerful tool for
non-verbal communication. For example:

1. Red: Often associated with passion, love, and

urgency.
2. Blue: Conveys calmness, trust, and reliability.
3. Green: Symbolizes nature, growth, and health.
4. Yellow: Represents energy, optimism, and
happiness.
5. Black: Signifies sophistication, formality, and
sometimes mystery.
6. White: Suggests purity, simplicity, and
cleanliness.

The choice of colours in design, branding, and

other forms of visual communication can greatly
impact how a message is perceived and
understood.
It’s important to consider the cultural and
psychological context when using chromatics
in communication. Colour of clothing, products,
packaging, or gifts send intended or unintended
messages when people communicate cross
culturally. Example: White colours worn by Brides
in Christianity, whereas in Hinduism white colour
is worn by Widows. Understanding cultural and
contextual nuances is vital when using colours in
international or diverse communication.
In communication, colours can be used to
enhance the visual appeal of documents,
presentation, and advertisement. They can also
serve as visual cues. For instance, traffic lights use
red, yellow, and green to communicate when to
stop, slow down, or go.
Understanding chromatics and the impact of
colour is essential for effective visual
communication and design. It allows individuals
and professionals to harness the emotional and
psychological power of colours to convey
messages, create engaging designs, and influence
perceptions.