DEPARTMENT OF COMPUTERS ARTS

INTRODUCTION TO DESIGN
MODULE:  IV

 Compile a report on color theory and color mythology?

 Create design with monochromatic colors?

 Prepare shade card?

Submitted by:
 RAFIA KASHIF

Instructor:
 MS. DARAKHSHAN BATOOL

Semester: II

Submitted On: 11/06/2020

  Compile a report on color theory and color mythology?

COLOR THEORY

Color theory in the visual arts is a body of practical guidance for color mixing and the visual
effects of a specific combination of colours. Color theories create a logical structure for color.
However, there are three basic categories of color theory that are logical and useful : The color
wheel, color harmony, and the context of how colors are used.

 Color Wheel

Primary Colors: Red, yellow and blue

In traditional color theory (used in paint and pigments), primary colors are the 3 pigment colors
that cannot be mixed or formed by any combination of other colors. All other colors are derived
from these 3 hues. 

Secondary Colors: Green, orange and purple

These are the colors formed by mixing the primary
colors.

Tertiary Colors:  Yellow-orange, red-orange, red-

purple, blue-purple, blue-green & yellow-green
These are the colors formed by mixing a primary
and a secondary color. That's why the hue is a two
word name, such as blue-green, red-violet, and
yellow-orange.

 Color Harmony:
Harmony can be defined as a pleasant arrangement
of parts. Harmony in visual experiences is
something which pleases the eye. It engages the
viewer and it creates a sense of order a balance in the visual experience. If everything is not
harmonious, then it is either dull or chaotic.

 Some Formulas for Color Harmony

1. A color scheme based on analogous colors

2. A color scheme based on complementary colors
3. A color scheme based on nature
 Color Context:

Color contrast is the difference in light between font (or anything in the foreground) and its
background. In web accessibility, how well one color stands out from another color determines
whether or not most people will be able to read the information.

COLOR MYTHOLOGY

Colors are imbued with great symbolic power. Even in the modern English-speaking world,
where superstitious beliefs have largely faded in the light of scientific knowledge, many colors
have retained their ancient associations. Most people know that brides should wear white, that
"seeing red" means being angry, and that one can feel "green with envy." But learning why these
connotations exist requires a look back to the beliefs and practices of the ancients.

 BLUE

Blue is a color that was associated with royalty, art, military, business and nature for a long time,
making it a color with many applications.

Blue is also thought to promote trustworthiness, serenity, and productivity among other positive
features, tech, financial, and medical branding dominates the use of colour.

 RED

Red is considered to be a color of intense emotions, ranging from anger, sacrifice, danger, and
heat, through to love, passion, life, health, vigor, war, courage, anger, and religious fervor

Colors were so powerful in traditional cultures that red objects were believed to convey health
through their color alone. For example, most red stones such as garnets and rubies were believed
to have health-giving and disease-preventing properties. In many Asian countries such as India
and China, red is regarded as the color of happiness, wellbeing, and good fortune.

 ORANGE

Orange symbolizes energy, vitality, cheer, excitement, adventure, warmth, and good health.
However, pure orange can be brass; however, it may suggest a lack of serious intellectual values
and bad taste. Darker oranges offer a sense of comfort; some are spicy, some are earthy. Lighter
oranges are soothing and healthy.

 GREEN
Green is obviously the color of nature and health, thus it also has close ties with emotions of
empathy, kindness, and compassion.
Paler, softer mint greens often promote ideas of youth, inexperience, and innocence, while
deeper, darker greens draw out notions of success, wealth, and money. Vibrant lime green shades
promote energy and playfulness, and deeper olive greens are seen as representing strength and
endurance.

 PURPLE

Purple is a color that sits in an interesting place on the color spectrum – right in between warm
red and cool blue – making it a color that can be both cool and warm depending on the specific
shade.

More vibrant purples promote royalty, nobility, extravagance, and luxury. While deeper, darker
shades of purple such as mauve can promote ideas of seriousness, professionality as well as
gloom and sadness in certain applications.

 WHITE

White is an achromatic color, meaning it is a color without a hue. It has been a staple of art,
history, and culture for many eras. In Western cultures, white is the classic color of wedding
dresses, symbolizing innocence and purity, whereas in many Asian cultures white is the color of
mourning, grief, and loss. Throughout much of history, white has been elected as a symbol of
goodness, spirituality, purity, godliness, and sacredness.

 BLACK

Throughout much of history, black has been a symbol of evil, (such as the Greek mythology
underworld), mourning, sadness, and darkness. However, in Ancient Egypt, the color had
positive connotations of protection and fertility.

Conversely, black is also often used to promote elegance, luxury, and status. This is why we see
plain black logos used for beauty and fashion brands such as Schwarzkopf and Chanel as the
color is thought to be timeless and never out of style.

 YELLOW

Yellow is the most luminous of all the colors of the spectrum. It’s the color of happiness, and
optimism, of enlightenment and creativity, sunshine and spring.

In ancient cultures where a god or gods were associated with the sun, such as Egypt and China,
yellow was the highest and noblest of colors and thus, the color of religious figures and royals
(who were thought to be descendants of the gods).
 Create design with monochromatic colors?
Progress:
 Prepare shade card?